What Happens When Creativity Meets Media Strategy?

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Diane Schwartz, CEO of Ragan Communications, to discuss her journey from journalism to leading a prominent organization in the communications industry and her perspective on the evolving world of PR.Diane shares insights into how PR agencies can stand out in an increasingly competitive landscape by becoming trusted strategic partners, building meaningful client relationships, and demonstrating the value of their work.The conversation explores the growing role of AI and Generative Engine Optimization (GEO), the importance of human connection and trust, and how agencies can help clients gain influence within their organizations by aligning communications with business goals.Tune in for an insightful conversation on public relations, agency growth, AI, leadership, client relationships, and the future of communications. 🎙️

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Swapnil Patel, Co-President of Attention Arc, to discuss his journey from advertising novice to leading innovative media strategies and helping agencies stand out in a competitive landscape.Swapnil shares insights into how creativity, diverse experiences, and strong client relationships play a key role in developing successful campaigns and driving meaningful results.The conversation explores the importance of strategic thinking, understanding clients' needs, and embracing innovation to create impactful media strategies in an evolving advertising industry.Tune in for an insightful conversation on advertising, media strategy, creativity, client relationships, and the innovative approaches shaping the future of agencies. 🎙️

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Bruno Solari, Founder of SolComms to discuss his journey from college intern to founder of SolComms, and how he built a successful PR agency through strategic growth and innovation.Bruno shares insights into the role of company culture, creative PR strategies, and smart decision-making in scaling an agency and making an impact in the communications industry.The conversation explores the importance of building strong teams, embracing innovative approaches, and creating a culture that supports sustainable growth.Tune in for an insightful conversation on PR, agency leadership, company culture, strategic growth, and the innovative tactics shaping the communications industry. 🎙️

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Greg Matusky to discuss his journey from business writer to leading a top PR agency, and how technology has shaped the communications industry.Greg shares his perspective on how AI is transforming PR and communications, from improving the way teams work to helping young professionals prepare, build confidence, and take on bigger roles.The conversation explores the importance of embracing new technology, empowering agency teams, and finding the right balance between human expertise and AI as the industry continues to evolve.Tune in for an insightful conversation on PR, AI, agency leadership, team empowerment, technology adoption, and the future of human-AI collaboration in communications. 🎙️

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Taryn Langer, Founder of Moxie Communications Group, to discuss her journey from talent management to building and leading a successful PR agency.Taryn shares her perspective on the evolution of the PR and communications industry, the power of storytelling, and what it takes to build a strong and lasting agency. She also discusses how AI is transforming marketing and communications and creating new opportunities for agencies to adapt and innovate.The conversation explores the changing landscape of PR, the importance of staying ahead of industry trends, and how creativity, storytelling, and technology are shaping the future of agency work.Tune in for an insightful conversation on PR, storytelling, agency growth, AI, marketing, and the evolving communications landscape. 🎙️

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Mike Popowski, CEO and Co-Founder of Dagger, to discuss his journey from college to building and leading a successful agency.Mike shares his perspective on growing Dagger, the importance of networking and relationship-building, and what it takes to build a strong, talented team. He also reflects on the challenges of running an agency and the lessons he’s learned throughout his journey.The conversation explores what it takes to navigate a competitive industry, foster a strong company culture, and build an agency positioned for long-term growth.Tune in for an insightful conversation on agency growth, networking, leadership, team building, and the evolving agency landscape. 🎙️

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Olita Mills, President of LaForce, to discuss her journey from being a media enthusiast to leading one of the industry’s notable PR and marketing agencies.Olita shares her perspective on leadership, building an innovative company culture, and creating an environment where people can thrive. She also reflects on her career journey and the experiences that shaped her approach to leading LaForce.The conversation explores the changing PR and marketing landscape, including the impact of AI and how agencies can adapt while maintaining the human connections that drive meaningful work.Tune in for an insightful conversation on leadership, agency culture, PR, marketing, AI, and the future of the industry. 🎙️

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Sylvain Tron, Managing Director of CYLNDR Studios, to discuss his journey from film production to leading a design and production studio.Sylvain shares his perspective on how AI is transforming creative workflows and agency operations, from improving production processes to creating new opportunities for creative teams. He also explores the growing role of influencer marketing, the future of brand design, and innovative ways AI is being used across the creative industry.The conversation looks at how agencies can embrace new technology while continuing to create meaningful, innovative work, and how AI is shaping the future of creative operations.Tune in for an insightful conversation on AI, creative workflows, agency operations, influencer marketing, brand design, and the future of creative work. 🎙️

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Laura Janness, Co-founder and Chief Strategy Officer at Orchard, to discuss her journey from advertising intern to agency founder and the lessons she's learned along the way.Laura shares her perspective on the power of strategic thinking, building stronger partnerships between strategy and creative, and why the best ideas come from collaboration. She also discusses embracing innovation, including the growing role of AI in marketing, while staying focused on creating meaningful work that delivers real results.The conversation explores agency leadership, challenging traditional ways of thinking, fostering a culture of curiosity and adaptability, and how strategy can elevate creativity in today's rapidly evolving marketing landscape.Tune in for an insightful conversation on creative strategy, agency leadership, innovation, AI, and the future of advertising. 🎙️

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Shannon Estreller, Director of People at EvolveMKD, to discuss her unique career journey from the entertainment industry to leading people and culture in the agency world.Shannon shares her insights on building high-performing teams, attracting and retaining top talent, and creating a workplace culture where employees feel supported, valued, and empowered to succeed. She also discusses the importance of trust, communication, leadership, and aligning company values with everyday employee experiences.The conversation explores what it takes to foster a positive company culture, develop strong leaders, navigate hiring in a competitive market, and build organizations where both people and businesses can thrive.Tune in for an insightful conversation on leadership, company culture, talent development, and building teams that drive long-term success. 🎙️