AdExchanger podcast

Murder Your Thirst And Measure Everything

11/08/2026

AdExchanger

0:00

51:44

Liquid Death is all jokes and dark humor on the surface, but the canned water brand's chief media and digital commerce officer, Benoit Vatere, takes measurement deadly seriously. He's tackling one of the gnarliest problems in CPG: proving that media actually moves product off the shelves.

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