Lesson 4: Campaign Planning

 Satyam visits a third time to discuss how to set your programmatic campaign up, along with some best practices to follow, like which campaign settings to tweak while live and how often to tweak them.

Satyam is back again to shed light on the various metrics that can indicate a campaign's health and success. 

Guest speaker Satyam Divecha shares with Bhavya, his formula and best practices for an effective campaign strategy.

In this lesson, Bhavya covers what targeting is, why it is useful, and how it works. We're always open to your feedback, queries and suggestions for topics you'd like us to cover! Email us at [email protected] or find us on Twitter @tweetingkritter. You can also check us out at www.kritter.in!

Bhavya and guest speaker Manavi Singh talk about the major participants in the ad-tech space and how they interact with one another.

In the debut of Ad-tech for Beginners, Bhavya walks through the evolution of advertising and the purpose behind the existence of ad-tech.