Applying the product strategy tools and frameworks to a textbook rental and education startup.

100 PM

A Case Study: Chegg

In this episode:

- Where do startups go wrong with implementing OKRs
- Can OKRs really scale for enterprise?
- What are pipelines and how do they change the way we think about product roadmaps?

Are OKRs o-v-e-r?

How to keep strategy “front and center” and accelerate both results & learning.

The Quarterly Product Strategy Meeting

Prioritizing growth, engagement, and monetization to keep organizations aligned.

The GEM Model

A long-term phased approach to crafting a product vision.

The GLEe Model

A roadmap is an expression of your strategy. It shows how projects fit together, along with a rough time estimate.

The Product Roadmap

How to define the strategies, proxy metrics, and projects for each pod.

A Product Strategy for Each Swimlane

Scan your project list to identify themes and define your product strategy.

Working Bottom-up

How to define a metric to prove or disprove your hypotheses and measure progress.

Proxy Metrics

How to assign metrics and tactics to each high-level hypothesis.

The Strategy-Metric-Tactic Lockup

Technologies

Welcome to 100 PM – the show where we interview one hundred active product managers – from startups
            to enterprise and everything in between all from one great city every season.

            If you’re joining us for the first time be sure to visit our website – 100productmanagers.com – the web’s
            largest single free resource for product management topics.

            We’ve got tons of great articles about business, technology and design, fabulous contributors and
            recommended reads courtesy of our incredible guests, week over week.