257. What I Learned Studying the Subconscious Strategies of Business Giants like Hormozi, Bartlett, Beverley & Forleo

In this episode, I’m breaking down one of the most common patterns I see in female entrepreneurs, the weekly reset, the new plan, the fresh strategy, the “I’ll start again on Monday” energy that feels productive but quietly keeps you looping in the same place.Subconscious Prompts: What feels unsafe about doing it today?What part of me doesn’t feel ready yet?What identity am I still loyal to?What am I postponing that I could embody right now?What would the next level version of me do today, not Monday?If the future version of me was leading this week, what would she prioritise first?How does my future self hold herself on the days where capacity is low?What does my business look like when I’m consistently leading from the identity I’m becoming?If I fully trusted where I’m going, what would I stop negotiating with myself about?What does the “Monday reset” version of me do and what does the future version of me do instead?When I imagine the woman I’m becoming, what feels obvious to her that still feels difficult to me now?What would it feel like to move through today as if the identity shift has already happened?What becomes available to me when I start acting from the future self I keep postponing?Connect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram  | Facebook | YouTubeFind the full show notes & more resources at www.rebeccahaydon.com/podcast/

Do you ever ask yourself how some entrepreneurs make business look so simple? What is their secret? Is there something you’re missing? Well, in today's episode, I'm going to tell you all about the subconscious strategies that drive their business simplicity and growth.I'll break down what’s really happening beneath the surface for leaders like Alex Hormozi, Grace Beverley, Marie Forleo, Steven Bartlett, and myself! You’ll hear how repetition, structure, visibility, self-belief, and depth each play a role in creating momentum that feels natural, not forced. Plus, I'll share personal stories, honest reflections, and the patterns I’ve spotted after years of watching, learning, and experimenting.If you’ve ever felt like you’re doing everything right but it still feels heavy, this episode will help you see what might be missing. Now let's find out how to build a business that feels aligned and sustainable.Topics covered on Subconscious Strategies:What makes business look so easy for some people, and why can’t you seem to replicate the results even when you’re following the exact same business strategy?Alex Hormozi is the king of repetition. This is how his subconscious strategy fuels his success.How does Grace Beverley scale multiple businesses, and what’s her subconscious strategy?What is Marie Forleo’s subconscious strategy that keeps her visible year after year?How does Steven Bartlett keep moving forward, no matter how much criticism he receives online?Why are depth and meaning the foundation of my own business approach?What happens when your subconscious and business strategy finally agree?Connect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram  | Facebook | YouTubeFind the full show notes & more resources at https://rebeccahaydon.com/podcast/what-i-learned-studying-the-subconscious-strategies-of-business-giants

You know that moment when business gets hard, sales slow down, ideas aren't flowing, motivation dips and your brain immediately goes "What's wrong with me?"In this episode, we're breaking down the blame cycle that keeps high achieving women stuck, why your subconscious defaults to self blame when uncertainty hits, and the critical difference between looking at yourself through shame versus looking at yourself through curiosity.Discover how to shift from the "fixing" lens to the "curious" lens so you can actually lead yourself through challenges instead of spiralling into self criticism. Subconscious Prompts : What do I make it mean about me when things feel hard in my business?Where in my business do I default to self blame instead of self leadership?When I last experienced a challenge, was I looking at myself through the blame lens or the curious lens?What evidence do I have that I can move through challenges without blaming myself first?What would it look like to examine a current challenge through curiosity instead of blame?How can I show myself I'm safe to grow even when it feels uncertain?Topics Covered in How to Stop Blaming Yourself:Why high achievers default to blame when business gets hardThe two lenses: blame vs. curiosity and how they shape your realityWhat your subconscious is actually communicating (it's not what you think)The difference between fixing yourself and leading yourselfHow to pause the blame spiral and ask better questionsPractical steps to redirect fixing energy into leading energyConnect with Rebecca Haydon:Apply to work with meJoin The Subconscious MembershipCome say hi on Instagram  | Facebook | YouTubeFind the full show notes & more resources at www.rebeccahaydon.com/podcast/

Can't get clear on your next business move? You're not alone. In this episode, I'm breaking down why hustling for clarity keeps you stuck in confusion and what's actually happening at the subconscious level when you can't make a decision. Spoiler: it's not a discipline problem. Clarity is a byproduct of safety, not hustle. I'll walk you through exactly how to create the internal conditions that allow clarity to emerge, so you can finally stop second guessing yourself and start moving forward with confidence.Topics covered in this episode:Why confusion is actually a protection mechanism (and what your subconscious is protecting you from)The clarity trap: Why forcing clarity through journaling and strategy keeps you spinningWhat safety really means when it comes to making big business decisionsThe 5-step process to create safety so clarity can emerge naturallyHow to build evidence of your capacity so your subconscious trusts you to handle the next levelWhy clarity comes from embodying the future you, not analyzing the presentWhat changes when you stop hustling for clarity and start creating internal safety insteadConnect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram  | Facebook | YouTubeFind the full show notes & more resources at www.rebeccahaydon.com/podcast/

If you’ve ever felt like you’re showing up powerfully, but not fully, this episode will hit home.In today's episode I unpack the subconscious psychology behind the invisible gap between what you’re doing and what you know you’re capable of.I dive into why high performing women unconsciously hold themselves just below their edge, how your mind equates “more” with “pressure,” and the exact subconscious rewires that allow you to hold expansion without burning out.This isn’t about doing more.It’s about feeling safe enough to access the rest of your power, the 30% that’s already waiting to be expressed.Topics covered on The Missing 30%:The subtle ways high level women limit access to their full potentialWhy your subconscious links growth with pressure, rejection, or lossHow identity and safety create the ceiling on your capacityWhat “holding success” actually means on a subconscious levelFive practical subconscious shifts to access your missing 30%The difference between control and true capacityHow to build safety around expansion instead of pressureConnect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram  | Facebook | YouTubeFind the full show notes & more resources at www.rebeccahaydon.com/podcast/

Do you feel like the bigger your business grows, the heavier everything feels? In today's episode, I'm exposing the five hidden CEO patterns that are keeping your business stuck, and trust me, you're probably running at least one of them right now.I've watched countless entrepreneurs hit their first big months, then mysteriously collapse back down, or build successful businesses while secretly feeling like they're constantly firefighting. Sound familiar? These aren't flaws or signs you're broken; they're outdated subconscious strategies that got you here but won't get you there. From the adrenaline achiever who thrives on chaos to the "can I hold it?" CEO who hits milestones but can't sustain them, I'm breaking down exactly which patterns are running your show behind the scenes.Plus, I'm sharing why that "I work best under pressure" mentality that built your business is now the very thing holding you back from scaling sustainably. By the end of this episode, you'll finally understand why strategy alone isn't fixing the problem and which specific pattern is creating your current bottleneck.Topics covered on The 5 Hidden CEO Patterns That Stall Growth:Why does business feel harder the more money you make, even when you have the right strategies?What’s really happening when you hit big months but can’t seem to get back there?Which hidden CEO pattern is secretly sabotaging your scaling efforts (and how leaving everything to the last minute is just one of them)?Do you keep hiring team members but still feel like everything’s on your shoulders?How does your need for control become the exact bottleneck stopping your growth?What hidden CEO pattern keeps you redoing your offer instead of actually launching it?Connect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipThe Subconscious InstituteCome say hi on Instagram  | Facebook | YouTubeFind the full show notes & more resources at https://rebeccahaydon.com/podcast/the-5-hidden-ceo-patterns-that-stall-growth

Everyone’s terrified of failure. But quite frankly it’s not failure that breaks most businesses, it’s growth.Failure feels familiar, predictable, even safe to your subconscious. Growth, on the other hand, demands more capacity, more identity shifts and more responsibility than most CEOs are wired for. That’s why so many plateau, sabotage, or collapse at the exact moment things should be taking off.In this episode, I’m pulling back the curtain on why growth exposes every subconscious crack you’ve been ignoring, the hidden patterns I see high level entrepreneurs run on repeat, and how to protect yourself so scaling doesn’t stall you, it sustains you.If you’ve ever wondered why your business looks “perfect on paper” but still isn’t working this one is for you.Topics covered in this episode:Why failure feels safer than growth to your subconscious.The capacity demands growth adds that no strategy can fix.The three hidden patterns CEOs fall into when they scale.Why strategy alone won’t save you if identity hasn’t caught up.How to rewire your subconscious so growth amplifies success, not sabotage“Growth doesn’t break businesses because growth is bad. Growth breaks businesses because it amplifies what’s already there.” - Rebecca HaydonSuggested Previous Identity Episodes to Listen Next:What Identity Work Actually Is (And Why Most People Get It Wrong)The Real Reason Why You Can’t Stay ConsistentWhy You Procrastinate (And What Your Subconscious is Really Protecting You From)Why You Always Feel Like There’s Never Enough Time (And How to Change It)Connect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram  | Facebook | YouTubeFind the full show notes & more resources at www.rebeccahaydon.com/podcast/

Are you confusing busyness with growth? In this episode of The Subconscious Expert, I break down what I call the illusion of momentum why your brain rewards you for ticking boxes, even when your business isn’t moving forward.We’ll dive into the neuroscience behind false momentum, the subconscious thermostat that caps your results, and the identity shifts that actually create sustainable growth. If you’ve ever felt like you’re doing everything but still hitting the same ceiling, this conversation will change the way you see momentum forever.Topics covered on The Illusion of Momentum:The neuroscience of why busyness feels like progress (but isn’t)How your subconscious ceiling acts like a thermostat for resultsThe difference between activity tolerance vs. receiving toleranceWhy real momentum comes from identity shifts, not more actionQuestions to uncover the identity running beneath your busynessHow to build subconscious momentum that sustains growth long-termConnect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram  | Facebook | YouTubeFind the full show notes & more resources at www.rebeccahaydon.com/podcast/

Are you sick of hearing about identity work from every coach on Instagram who hasn’t got a bloody clue what it actually means? I’m feeling a bit Ted talky today, so buckle in! The affirmations stuck on your bathroom mirror, the “fake it till you make it” blazer, the recycled quotes… they’re not cutting it, are they? In today’s episode, I’m giving you the real behind-the-scenes understanding of how your subconscious identity actually works. Not the fluffy mindset tricks, but the precise process that’s keeping you stuck at those same income months. I’ll show you exactly why you know what to do but still can’t seem to do it, and reveal the three specific lenses your subconscious is using to run your business right now (spoiler alert: you don’t even know it’s happening). Think of this episode as a masterclass on what identity work really means and why it’s the actual missing piece between strategy that absolutely flies or completely flops for you.Topics covered on Identity Work:What’s the real definition of identity work, and why do most coaches get it completely wrong?Why does your identity act like invisible glasses that filter everything you see in your business?Why do some entrepreneurs see failure, while others see proof using the exact same strategy?What’s the difference between surface-level identity work and deep subconscious rewiring?What three practical steps can you take today to start shifting your identity at the core level?Connect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipThe Subconscious InstituteCome say hi on Instagram  | Facebook | YouTubeFind the full show notes & more resources at https://rebeccahaydon.com/podcast/what-identity-work-actually-is

Affirmations alone won’t rewire your subconscious and that’s exactly why so many high level business owners feel frustrated when they’ve been “doing the work” but still feel stuck.In this episode, I break down why affirmations by themselves don’t create lasting change, how the self-development industry has sold us a half truth, and what actually rewires your subconscious to believe a new level of success.If you’ve ever told yourself, “I’m abundant, I’m confident, I’m ready” only to launch and feel the opposite, this episode will show you why, and what to do instead.Topics Covered in This Episode:Why affirmations alone don’t work for business ownersThe three elements your subconscious needs to adopt a new belief (repetition, emotion, safety)How identity drives behaviour and makes belief automaticPractical prompts to start rewiring your subconscious todayConnect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram  | Facebook | YouTubeFind the full show notes & more resources at https://rebeccahaydon.com/podcast/can-you-really-rewire-belief-without-10000-affirmations