Amazon PPC Secrets No One Tells You—Explode Your Brand Growth

Michael and Shane White are back — and this time, they’re taking on the wild world of AI video ads. You’ve probably heard the hype, but here’s the truth: AI videos are already reshaping how Amazon sellers launch, test, and scale. They also dig into what most people get wrong about CVR tracking, why data still beats “gut feeling,” and how video might soon be your best-performing ad type (yes, even if you’re camera-shy).So grab your headphones and your favorite coffee mug — it’s time to talk about launches, AI, and the future of Amazon PPC. 🦡 Highlights ​​0:00 – Intro2:00 – Origin story: building agency from Ecom experience2:25 – Boutique approach: agency + PPC manager in one5:14 – AI video: 3D renders from simple files6:14 – Micro-testing videos on Amazon with keywords10:00 – Future: video generation without editors, low cost12:00 – Brand launch strategy on Amazon, goal setting14:48 – Four PPC launch phases: branded, product, competitor, video/display17:07 – Conversion > ROAS on early stages20:32 – Launch phases: branded terms, descriptive keywords, category/competitors29:12 – Share of search, tracking conversions & traffic32:48 – Search term optimization, trends, product profitability34:00 – Risk of focusing too much on ROAS early36:23 – Sacrifice for long-term success; PPC lessons like GPA vs ROAS38:17 – Experimenting & giving campaigns buffer; lessons from short-term dips40:08 – Nomenclature for campaigns, 30,000-foot view, organizing all campaigns & creative assets42:16 – 30-day test period for campaigns; impressions first, then evaluate45:23 – Next 6 months excitement: AI & automating analysis🦡 Resources & Links🦡 GET AD BADGER ➡️Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is  Shane White of Nobul PartnersWhat Top Amazon Sellers Won’t Tell You About AI Video AdsWhy No One Watches Your Amazon Sponsored Brand Videos & How To Fix ItHow Do I Make Excellent Amazon Sponsored Display Videos On Budget?Creative Optimization and Partnerships with Roku for Amazon Video Campaigns📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Shane WhiteSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

In this episode, Michael chats with Gonza Martinez about all things Amazon PPC. Gonza shares how he bought his first Amazon brand and dives into his approach to auditing campaigns, spotting opportunities, and boosting sales. They talk about smart strategies, understanding competition, and making data work for profitable growth. Gonza also shares his tips for leading a team, learning on the go, and “reviving” ad accounts after buying a brand. Whether you’re a brand owner or just curious about Amazon marketing, this episode is full of insights you don’t want to miss!We’ll see you in The PPC Den!🦡 Highlights ​​00:00 – Intro & welcome to Gonza Martinez02:15 – Gonza’s first Amazon brand purchase story06:00 – How to audit Amazon PPC campaigns10:20 – Finding growth opportunities14:00 – Competition analysis & smart strategies18:30 – Tips to boost sales fast22:00 – Leading a team & learning on the job26:00 – Reviving ad accounts after buying a brand30:15 – Key mistakes to avoid in Amazon PPC34:00 – Advanced campaign tips & tricks38:20 – Gonza’s personal insights & advice42:00 – Closing thoughts & goodbye🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is  Gonza Martinez, e-commerce entrepreneurFive Practical Fixes for Messy Amazon AccountsWhen Higher Total ACOS Means More ProfitHow to Save Your Campaigns with Bulk Files for Black Friday and Cyber MondaySmart Strategies for Branded Spend in Amazon AdsB2B Placements in Amazon PPC📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Gonza MartinezSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

In this episode of the PPC Den Podcast, Michael Erickson Facchin and Clifford Donovan unpack five practical fixes for messy Amazon accounts. They cover how to really track where your budget goes, the pros and cons of AMC audiences, when auto campaigns can be effective, the hidden risks of product targeting, the impact of “previously viewed” placements, and how to approach Creator Connections.If you’re looking to clean up your Amazon PPC strategy and stay profitable in 2025, this conversation gives you the clarity and tools you need.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 –  Intro02:15 – Clifford’s background & experience with Amazon accounts06:00 – Common mistakes in messy Amazon accounts09:30 – Fix 1: Cleaning up ad campaigns13:20 – Fix 2: Optimizing product targeting17:10 – Fix 3: Using automatic campaigns strategically21:30 – Fix 4: Managing “Previously Viewed” placements26:00 – Fix 5: Testing and leveraging Creator Connections31:20 – Additional tips & tricks for account organization36:40 – Clifford’s advice for long-term success41:15 – Q&A / Audience questions44:00 – Key takeaways🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Clifford Donovan. Lead Amazon Media Buyer at Pilothouse Digital.Why the ‘Perfect’ Amazon PPC Account Is a Myth?Analyzing 2 Amazon Advertising PPC Accounts With Low ACOSThe One Activity That Will Fix Your ACOS in 2025The Easiest Amazon PPC Fix You’re Probably IgnoringWhat Is The Best Way To Fix Low Sales for my Amazon PPC Campaign? 📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Clifford DonovanSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

In this episode, Olena and Michael take on one of the hottest Amazon PPC topics — Total ACOS. They break down why lower isn’t always better, how chasing the lowest number can actually hurt profitability, and why looking at organic growth, conversion rate, and sales velocity matters just as much as ad spend. Together they unpack real examples where a higher Total ACOS led to bigger profits and share practical insights on how to think smarter about your strategy.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 –  Intro00:43 – Olena shares why most clients want to lower Total ACOS and why this can be misleading01:50 – Discussion on real account data showing profit growing even as Total ACOS rises04:30 – Olena explains Amazon’s algorithm, sales velocity, and conversion rate impact06:11 – Why cutting spending isn’t always the healthiest strategy09:58 – Michael unpacks the math of Total ACOS: ad spend, paid sales, organic sales12:20 – Olena shares strategies with generic keywords, seasonality, and brand vs. non-brand terms14:00 – What happens when ad spend is reduced too aggressively16:40 – Michael highlights solutions: reporting, SEO, CTR/CVR optimization, price, and competitive tracking19:30 – Olena on long-term thinking, patience, and manual checks for ad positions20:50 – Final thoughts🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Olena Shmaiun, Amazon PPC Manager of Ad BadgerThe One Activity That Will Fix Your ACOS in 202535 Negatives to 1 Positive: The Secret to Lower ACoSHow TACoS Relates to Your Ad PerformanceWhy Is Your ACOS So High?How TACoS Relates to Your Ad Performance📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Olena ShmaiunSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

Hey everyone, welcome back to the PPC Den Podcast! Today we’re talking about how to survive the craziest shopping days on Amazon. If you’ve ever freaked out over budgets and bids on Black Friday or Cyber Monday, this episode is for you. I’ll walk you through how to use bulk files to create a Save State for your campaigns. The idea is simple: download all your campaign settings, make the adjustments you need for peak shopping days, and then restore everything back in one click once the rush is over.We’ll cover how to manage budgets, keyword bids, ad groups, and more, all offline in a spreadsheet so you don’t have to stress over every little tweak while everyone else is enjoying the holiday. This strategy keeps you calm, efficient, and profitable, and gives you more time to actually enjoy your family and friends. Tune in, try it out, and make your Amazon PPC life a whole lot easier and more profitable this season.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 -  Introduction1:30 - Сhallenges with Black Friday and Cyber Monday3:00 - The concept of “Save State” for campaigns5:00 - What a bulk file is, its structure, and key functions7:00 -  Examples of editing budgets and bids in a bulk file 9:00 - How to download and reapply bulk files, working with offline edits12:58 -  Wrap-up🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingWhy and How to Use New Bulk Sheet Features in Amazon Ads3 Reasons You’re Still Not Using Bulk Sheets and What to Do About It3 Bulk File Myths, Debunked📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

In this episode, Michael and Clément dive into the world of Amazon PPC and why 2025 is such an exciting time for advertisers. PPC used to be simple — one bid for everyone, everywhere. Now, with Top of Search, Product Page, and B2B placements, you can target audiences that convert like crazy.Clément shares how they got early access to B2B in beta, and while it used to be a bit mysterious, it’s now available to everyone with clear data. The numbers are impressive: B2B customers convert almost twice as well, order more units per purchase, and cost less per sale.They break down strategies for using B2B placements, either with dedicated campaigns or bid adjustments in your existing campaigns. Add Amazon Marketing Cloud audiences on top, and you can stack your targeting for even better results. The key takeaway? B2B is massively underutilized, and testing it could seriously boost your PPC performance.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 - Why 2025 is exciting with Top of Search Product Page and B2B placements00:56 - Clément talks about early beta access and how B2B data is now clear for everyone03:02 - B2B customers convert almost twice as much order more units and cost less per sale05:35 - Strategy ideas make a separate B2B campaign or use bid adjustments in regular campaigns07:26 - B2B pricing tips using discounts or bulk pricing to catch business customers’ attention10:31 -  Combine B2B with Amazon Marketing Cloud audiences for better targeting watch your bids15:06 - Takeaway B2B placements work really well and are worth testing in your campaigns🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Clément Hynaux, Campaign Manager at Ad BadgerSmart Strategies for Branded Spend in Amazon AdsCreative Optimization and Partnerships with Roku for Amazon Video CampaignsThe Amazon PPC Campaign Structure Checklist4 Techniques Working for Amazon PPC in 20256 Principles to Follow For Amazon PPC Campaign Structure📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Clément HynauxSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

In this episode, we dive deep into branded campaigns on Amazon PPC with Mike Danford from Adverio. Many clients run 30–70% of their budget on branded spend, but SQPD works differently — it helps you calculate your real share and spot cannibalization.We break things into buckets like branded search, product defense, and placements, use dashboards and incrementality scores, and even show tricks like looser targeting to land on competitor pages cheaper.A quick screenshare later shows how to pull a search term report, clean it up, and optimize spend step by step.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 –  Intro02:16 – Amazon PPC: branded spend cycles 07:22 –  Bucket analysis, BI dashboards, and incrementality scores11:00 – Targeting strategies: competitor pages, broad/auto campaigns, and negatives17:55 –  Controlling branded spend and tapering strategies24:15 – Measuring results with cannibalization and Search Query Performance30:12 – Final tips and actionable advice for brands🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Mike Danford. He shares his expertise and guides you through a stampede of solutions for Amazon, Walmart, and Target.https://www.adverio.io/roiHow Can I Best Use Brand Tailored Promotions?Winning on Amazon in 2025 Starts with Mind, Body & BrandTariff Turmoil: How Brands Are Adapting in 2025Profit Reset on an Aggressive Amazon Brand: A Strategy ShiftWhat’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes​​​​​-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Mike DanfordSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

Mansour Norouzi from Incrementum Digital sits down with Michael to discuss 12 free Amazon features your brand should be using. From Brand stories and profiles, to B2B pricing and marketing, the pair discuss a wide range of free options to help elevate your brand. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.We’ll see you in The PPC Den!🦡 Highlights ​​0:00 - What to expect in this episode6:10 - 12 Free Amazon Ads Features6:20 - Virtual Bundles8:40 - Posts On Amazon12:20 - Brand Story15:00 - Brand Profiles16:13 - Premium A+ Content19:18 - Brand Referral Bonus22:30 - Customer Engagement25:57 - B2B Pricing27:26 - Customer Reviews31:25 - Managing Experiments35:42 - Using Keywords in Q&A37:12 - Pricing🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Mansour Norouzi, Partner and Director of Advertising at Incrementum Digital who knows the world of Amazon inside out.Will GPT Change The World Of Amazon Marketing?Why No One Watches Your Amazon Sponsored Brand Videos & How To Fix ItAd Badger & Bobsled Marketing: Keep Your Amazon Team On The Cutting EdgeHow To Get Revenue-Boosting Amazon ReviewsGetting High-Quality Product Reviews On Amazon With Andy LamAmazon Enhanced Brand Content Vs A+ ContentA Case For Segmenting Branded Keywords In Amazon PPC📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Mansour NorouziSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

What's up, Badger Nation! Today, we have Sam Lee from Trivium joining us again. We’ll be diving into the evolution of product videos — from starting with simple static images on your product pages to creating videos that are repurposed for Sponsored Brand campaigns.Sam will share his insights on how these videos evolve, what works and what doesn’t, and who should be thinking about moving up the marketing funnel — from Amazon DSP and online video to streaming TV.If you’ve ever wondered how to make your product videos work harder across different platforms, this episode is for you. We’ll see you in The PPC Den!🦡 Highlights ​​0:00 -  Intro00:41 – Why Sam loves Amazon marketing04:02 – Creative vs technical roles08:11 – Video types: Sponsored, DSP, Streaming11:04 – When to use DSP & top-funnel video16:56 –  Retargeting & audience relevance21:57 –  Video evolution up the funnel: Sponsored → OLV → Streaming TV23:28 – DSP examples: Women’s beauty & melatonin supplement campaigns25:06 – KPIs for different video placements & attribution challenges27:32 – Using Amazon Marketing Cloud & zooming out for insights29:23 – Top-of-funnel video vs static images; why video wins32:31 – Final tips: scale video intentionally, start small, step-by-step34:21 – How to find Sam Lee 🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingMeet Sam Lee, VP at Trivium Group. Living life at the intersection of surfer and seller. All things Amazon. DSP aficionado. Turning video insights into actionable growth. Be you, they’ll adjust.What Top Amazon Sellers Won’t Tell You About AI Video AdsWhy No One Watches Your Amazon Sponsored Brand Videos & How To Fix ItHow Do I Make Excellent Amazon Sponsored Display Videos On Budget?Using Amazon DSP and AMC to Fully Understand the Customer Journey📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Sam LeeSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

Curious about the top tools that transform Amazon selling? In this episode, Michael and Mike Danford from Adverio.io explore seven overlooked Seller Central tools. These tools are great for refining your ads with insights from Search Query Performance, understanding your product costs with skew economics, and finding new possibilities with the Product Opportunity Explorer. Additionally, they'll discuss managing your brand's reputation, setting up tailored promotions, and optimizing influencer marketing with Creator Connections.This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.We’ll see you in The PPC Den!🦡 Highlights ​​0:00 - How did Adverio impact Ad Badger?2:55 - What tools does Seller Central offer?4:12 - How can Search Query Performance enhance Amazon advertising?11:09 - What is SKU Economics in Amazon's context?15:43 - What is the Product Opportunity Explorer?19:49 -  How can Market Basket Analysis improve sales?23:46 - How to manage brand reputation on Amazon?29:04 - How do brand tailored promotions and coupons work?33:36 - What are the best practices for Amazon posts?36:39 - How does Creator Connections facilitate influencer marketing?🦡 Resources & Links🦡 GET AD BADGER ➡️ How Does Tracking Keywords Help PPC?Can Agencies Serve As Teachers In Amazon Selling?How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?How Can I Become An Advanced Amazon Marketer?How Can I Reach My Full Potential In The Amazon PPC Space?📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Michael DanfordSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno