PPC Den: Amazon PPC Advertising Mastery podcast

PPC Den: Amazon PPC Advertising Mastery

The PPC Den

The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this is the podcast for you!

165 episodios

  • PPC Den: Amazon PPC Advertising Mastery podcast

    Should You Trust Amazon Advertising’s New Opportunity Tabs? [AMZ PPC 144]

    34:13

    Amazon recently launched a new feature on some Advertising accounts, the New Opportunity Tab. It offers six different “opportunities,” but are any of these actually good for your ROI? Brent Zahradink from AMZ Pathfinder joins Michael to dissect which opportunities to consider and how to integrate them (or not) into your existing Amazon PPC strategy for optimal results. We’ll see you in The Badger Den! Highlights 0:00 Intro -- Catching up 2:25 Amazon’s new Opportunity Tab inspired by Google Ads 6:29 1st Opportunity -- “Campaigns out of budget” 13:34 2nd Opportunity -- “Unpause- paused campaigns” 17:34 3d Opportunity -- “Look at [blank] report” 20:52 4th Opportunity--”Boost conversion rates” 23:58 5th Opportunity -- “Try different targeting”  27:10 6th Opportunity -- “Link ads to a store with 3+ pages”  30:04 Should these “opportunities” be part of your Amazon PPC workflow? If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Where to find Brent: AMZ Pathfinder The in-person episode with Brent on the New Budget Report and Tab Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​ Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
  • PPC Den: Amazon PPC Advertising Mastery podcast

    How to Tell a Story with Amazon PPC Data to Boost Client Satisfaction [AMZ PPC 143]

    47:11

    Understanding Amazon PPC data is one thing, but explaining those numbers to a client can be challenging if clients often think in simplistic “good” or “bad” terms when, in reality, the metrics tell a greater narrative. In this episode of The PPC Den, freelance Amazon consultant and ad manager, Stephen Noch, joins Michael Facchin to share examples on how to interpret the numbers behind Amazon Advertising, such as CTR, CVR, CPC, and ACOS in order to improve client understanding and satisfaction. We’ll see you in The Badger Den! Highlights 0:00 Intro-- plant daddy 2:30 Reading the tea leaves of your Amazon PPC metrics 5:51 Overview of metrics 6:15 How to elevate the interpretation of CTR 16:10 How to elevate the interpretation of CVR 25:18 How to tell the story of CPC 35:50 A brief narrative of the novel that is ACOS/ ROAS 45:16 Outro-- LinkedIn activity If you like what you hear, please give The PPC Den a 5-star review and share with your friends Resources & Links Amazon Advertising Stats “Adjust Bids by Placement” Settings into your Keyword Bids (Part 1: Single KW Campaigns) “Adjust Bids by Placement” Settings into your Keyword Bids (Part 2: Multi-KW Campaigns) How to Scale Your Amazon PPC Account Is ACOS a Vanity Metric? “How to Lie With Statistics” by Darrell Huff How to Lower Rising CPC in 2021 Playlist Where to find Stephen Noch, Amazon Advertising freelance consultant and ad manager Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​ Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Stephen Noch Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
  • PPC Den: Amazon PPC Advertising Mastery podcast

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  • PPC Den: Amazon PPC Advertising Mastery podcast

    Why Community Matters for Amazon Advertising [AMZ PPC # 142]

    34:11

    Is building a community the right strategy for your Amazon business? This week, Noemi Bolojan, co-host of the Wizards of Ecom podcast, joins Michael to share her experience building a community around her passion and then directing that traffic to her business. The advice shared in this episode may not be suitable for ALL of The PPC Den’s listeners, but it may encourage a select few of you to think more broadly and have more fun in a virtual space with the products you sell on Amazon. We’ll see you in The Badger Den! Highlights: 0:00 Intro - Rain sounds & Noemi’s background 6:30 On building communities around products 7:55 Why build community before launching products? 10:07 What is a community? 11:44 Differences between an industry influencer and a community page 14:00 Why sell to a community? 17:45 How community helps buffer sales during dips 21:20 Why community is the fun part of your business 24:11 Branded community, general community, or niche community? 25:10 How to determine if this is a traffic source worth investing 29:01 Why shoppers buy from community vs elsewhere 30:36 Consider timeframe before going the community route 32:20 Outro - Where to find Noemi If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Listen to Noemi's music Wizards of Ecom podcast Noemi's famous cat Amazongroupchat.com Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Noemi Bolojan Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
  • PPC Den: Amazon PPC Advertising Mastery podcast

    How to Send Google Ads Traffic to Your Amazon Listing [AMZ PPC # 141]

    38:40

    Google Ads is the simplest and most impactful way to drive external traffic to Amazon. In this episode, we team up with Adam Heist to explore why to do it, how to do it, and when to do it. Adam shares first-hand experience with successfully driving external traffic. If you want to boost your ROI, this might be the simplest and most impactful way of doing so. Previous Google Ads experience is not required. We’ll see you in The Badger Den! Highlights: 0:00 Intro-- Utah living 2:00 Driving external traffic to Amazon listing 8:50 Nefarious tactics that contradicted long-lasting strategies 11:40 How to set up your first campaign on Google Ads 16:55 How else to incorporate Google Ads into marketing mix 22:37 Direct URL in Google Ads? 25:20 What ranking and revenue components should be considered? 28:17 How to think about spend and revenue generated 31:00 Other benefits of external traffic, regardless of conversions 34:50 When to use Google Ads to send traffic to your Amazon listing 35:27 Outro -- Do the little things that 95% of sellers are too lazy to do. If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Where to find Adam Heist Shout-out to Steven Pope of My Amazon Guy Amazon's Brand Referral Bonus Program Google Ads Tutorial for Amz Products [Step by Step] Full Tutorial for Amazon Sellers #GoogleAds For larger Google Ads Managed Services projects, consider Ad Badger’s sister company, Search Scientists Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​ Get the Ad Badger App: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Adam Heist Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
  • PPC Den: Amazon PPC Advertising Mastery podcast

    Who to Hire for Your Amazon Growth Team [AMZ PPC # 140]

    53:18

    The most successful Amazon marketers think big-picture about their teams. Does your Amazon Growth Team contain these nine key players? In this week’s epic episode, Michael and Steven Pope take inspiration from Marvel Cinematic Universe to explain which superhero is the best metaphorical hire for each role that your business needs for perfect synergy. Note: While having Avengers knowledge is beneficial, we believe anyone should be able to understand the references. We linked to the Avenger’s Wiki page below to help with any confusion. We’ll see you in The Badger Den! Highlights 0:00 Intro - Who to hire for synergy 05:57 Who’s the Nick fury of your business? 07:54 Do you have someone overlooking marketing, finance, and operations? 10:11 Which super hero to hire to do your PPC 11:54 Which super hero to hire to do your SEO 17:39 Does your business hire for design, merchandising, optimizing? 18:16 Which super hero to hire for merchandising & branding 22:20 Which super hero to hire for optimizing/ A-B testing 28:27 Which super hero to hire to as your designer 34:14 Who to hire for your Amazon operations 34:43 Which super hero to hire for inventory management 40:39 Which super hero to hire to do customer service 42:50 Which super hero to hire to manage your finances 47:18 Which super hero to hire for catalog troubleshooting 50:00 Always be hiring - Avengers Assemble If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Avengers Wiki Where to find Steven Pope, My Amazon Guy The masterpiece SEO collaboration course Org Chart for Avengers of Amazon The E-Myth Revisited: Why Most Small Business Don’t Work and What to Do About It Traction: A Startup Guide to Getting Customers PickFu App Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork Never miss the latest in Amazon PPC tips and best practices All our show notes Get the Ad Badger App - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Steven Pope Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
  • PPC Den: Amazon PPC Advertising Mastery podcast

    How to Optimize for Total ACOS Goals in Amazon Advertising [AMZ PPC # 139]

    39:01

    Destaney Wishon from BetterAMS joins Michael this week to discuss why everyone loves Total ACOS. It’s an important metric, but tackling it is often misunderstood. In this episode, they discuss what influences Total ACOS, how to set goals specifically for Total ACOS, and why bid optimization is the magic behind it all. This episode also features Ad Badger’s very first giveaway! Listen to find out how one lucky person may win literal tacos. We’ll see you in The Badger Den! Highlights: 0:00 Intro - Prosper 2:10 Tacos giveaway (no, really) 4:47 Optimizing for Total ACOS 7:04 How to determine Total ACOS 10:10 What influences Total ACOS? 13:30 Poor strategies that brands implement to lower Total ACOS 16:27 Why brands need to consider micro-level 20:30 Product ad reports for sponsored brands? 21:12 What’s brand halo? 23:10 Why don’t brands ask for Total ACOS per product? 25:40 How to lower Total ACOS with only PPC 31:00 Why to separate different Amazon goals 32:34 Why to lower budget, but not bid 36:40 Outro If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links BetterAMS Prosper Show Total ACOS Trinity Your Guide to Amazon Advertising Strategy Lowering CPCs in 2021; The PPC Den Podcast series, PPC Boosters Live Show on Marketing during Covid-19 Another Destaney episode, What are Dayparting and Weekparting in Amazon PPC? Join our newsletter and never miss the latest in Amazon PPC tips and best practices: https://www.adbadger.com/newsletter/ All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​ Need help with Bid Optimization? Try Ad Badger App. https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Destaney Wishon from BetterAMS Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
  • PPC Den: Amazon PPC Advertising Mastery podcast

    A Case for Segmenting Branded Keywords in Amazon PPC [AMZ PPC # 138]

    41:37

    Should we segment branded keywords? It’s been almost two years since Ad Badger last shared opinions on segmenting branded keywords. Our consensus then: too much effort for the results. Clifford Donovan, a Senior Amazon Media Buyer at Pilothouse Digital, convinces Michael that segmenting branded keywords is more important than ever because of Amazon’s spike in CPC costs. Learn if it’s ever not worth it to segment, how to approach branded segmentation for older accounts, and PPC goal setting based on funnels on this week’s episode of The PPC Den. Stay badgery! Highlights: 0:00 Intro-- Meet Clifford Donovan, Amazon PPC Practitioner 4:00 Thoughts on segmenting branded keywords 5:25 PPC goal setting based on funnels 10:01 How to use head or tail keywords 11:55 How to set ACOS targets with branded and unbranded terms 13:24 Is it ever not worth it to segment? 16:20 How to keep clean separations between branded and non-branded terms 20:00 Why it’s not double the search term graduation process 24:07 Why keyword segmentation lowers CPC 25:27 How to approach branded segmentation for an older account 31:08 Looking at overall ACOS to determine best approach 31:55 How to label campaign names to know if it is branded or unbranded 32:47 How segmenting simplifies ASIN targeting 36:20 Why segmentation is more important now than ever 39:02 Outro If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links PPC Boosters Series from The PPC Den Podcast Our preferred keyword research strategy, RPSB Long Tail Search Terms: The Amazon PPC Silent Killer? Should you segment your branded keywords in Amazon Ads? (2019) Should you bid on branded keywords? (2019) Pilothouse Digital What Clifford Donovan thinks of Ad Badger Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​ Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Clifford Donovan Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
  • PPC Den: Amazon PPC Advertising Mastery podcast

    Ask Any PPC Question with Steven Pope of My Amazon Guy [AMZ PPC 137]

    58:42

    Michael recently joined Steven Pope from My Amazon Guy for a special live-stream event to answer any and all PPC questions. Hear the replies to 30 questions in a bit under an hour on topics ranging from the ultra-specific to more generalized advice for every type of PPC-er and advertiser. There are a lot of golden gems in this episode, and we recommend listening with a pen and notebook handy. We’ll see you in The Badger Den! Highlights: 0:00 Intro 0:55 Why badger? 4:40 Keyword not converting well but it’s the main product descriptor 6:50 Product targeting campaigns for ranking organically 11:14 How to overcome restricted ads? 12:03 Smashing PPC nuggets? -- Thoughts on principles 16:41 1% CTR and 10%+ CVR rank 19:44 Different ranks in different zip codes 21:18 How accurate are Amazon suggested bids 23:04 What helps organic rank more-- PPC or influencers? 26:05 Similar products in “catch-all” campaign? 26:27 Generating sales with 1 exact match keyword, would negative exact hurt sales? 27:08 Negative keywords in automatic campaigns (RPSB) 30:18 Best time frames for optimizing trend analysis 33:45  Prevent keyword duplication 35:32 Ad Badger agency pricing 37:00 Keyword ranking tips 37:45 Google ads for Amazon listings? 41:14 Strategy for beginner low PPC and small increments? 43:32 Minimum requirements for PPC job positions 47:58 Raise bids for placement modifiers on product pages? 50:28 Products with high bids and low selling price 52:17 New Amazon PPC agency likelihood? 52:42 High quality offerings in low quality categories tips 53:09 New auto campaigns with low click no sale advice 53:05 Extracting PPC data advantages 54:49 Notes on Ad Badger application strategy 55:11 Campaigns for every color variation? 55:55 Is Amazon automation a scam? 56:12 PPC manager salary? 57:02 Video ad ranking inaccurate compared to exact keyword campaigns 58:35 Outro If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links What to do about low click - low sale keywords How to be a great PPC manager Apply for Ad Badger PPC Marketer Our favorite keyword research strategy is RPSB. Ad Badger’s Amazon SEO Mini-Series featuring Steven Pope Steven Pope’s YouTube channel, My Amazon Guy Never miss the latest in Amazon PPC tips and best practices Where to find all episodes and show notes Get the Ad Badger App - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Steven Pope Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
  • PPC Den: Amazon PPC Advertising Mastery podcast

    5 Important Factors That Influence Amazon Ranking - AMZ PPC # 136

    28:03

    If 100% of your time is solely devoted to growing PPC sales, then you are missing most pieces of the marketing puzzle. Advertisers, this is your wake-up call. Ryan and Mike overview 5 of the most important factors that influence Amazon ranking, speed round style. By learning about seller authority, impressions and CTR, conversion rate, existing sales on Amazon, and off site sales, you’ll finish this episode with an elevated understanding of what it takes to run circles around your competitors. We’ll see you in The Badger Den! Highlights: 0:00 Intro - Run circles around competitors 6:00 Improve Amazon ranking whether  A9 or A10 algorithm 7:20 Speed round overview 9:05 1. Seller Authority 12:07 2. Impressions & Click Through Rate 15:35 3. Conversion Rate 19:00 4. Existing Sales on Amazon 20:58 5. Off site sales 23:30 PPC Sales 26:52 Outro If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links 2018 Amazon PPC Q&A - Reporting, Reviews, Ad Ranking Other than CPC, what else ranks your Amazon Ads?  PPC Booster Series Playlist Brand Referral Bonus Program  Never miss the latest in Amazon PPC tips and best practices  All our episodes and show notes  Get the Ad Badger App. The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Ryan Hofacre Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker
  • PPC Den: Amazon PPC Advertising Mastery podcast

    Now Hiring Amazon PPC Digital Marketer - Work at Ad Badger [Badger Bite # 19]

    6:16

    Ad Badger is hiring an Amazon PPC Digital Marketer, and this position is a bit different than the average PPC manager listing because we’re looking for someone who will manage only a small roster of clients as well as contribute to the growth and improvement of the Ad Badger App and The PPC Den Podcast. Learn more about the opportunity now. Highlights: 0:00 Intro - We’re Hiring 0:45 Manage a small roster of clients 2:20 Grow the Ad Badger software 3:06 Provide community support 4:00 Why working at Ad Badger is different 5:10 Qualities in ideal Amazon PPC manager If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Interested applicants, apply here Ad Badger is Hiring View all our job openings 10 Tips To Become a Great Amazon PPC Manager Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker

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