Advanced Amazon PPC Bid Optimization

In this episode of the PPC Den podcast, Michael Erickson Facchin sits down with long-time friend and business partner Gonza Martinez of Ziresquare to talk about one of the hardest — and most important — transitions founders face: moving from “doing PPC yourself” to training PPC managers who can eventually train others.Gonza shares how he went from personally managing Amazon PPC to building a team, selling and acquiring brands, and developing systems so his managers could grow into leaders. We cover mindset, hiring the right analytical people, creating processes, avoiding burnout, and knowing when PPC is no longer your “unique ability” as a founder.If you’ve ever wondered how to step out of the weeds and build a PPC team that runs (and improves) itself, this episode is for you.We’ll see you in The PPC Den!🦡 Highlights ​​01:12 – Who our guest is and why this topic matters03:45 – How they started training PPC managers07:18 – Biggest mistakes new PPC managers make11:30 – Building systems so managers can train others16:05 – Real examples from their training process21:44 – What KPIs they use to measure success27:10 – How to choose people who can become trainers32:58 – Lessons learned from failures38:20 – Actionable tips for agency owners🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Gonza Martinez of ZiresquareHow to align team goals using Amazon PPC data tools?Who to Hire for Your Amazon Growth TeamAd Badger & Bobsled Marketing: Keep Your Amazon Team on the Cutting Edge📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Gonza MartinezSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

In this episode, Mike and Dan Head of AMZ Elite break down three weekly Amazon PPC tasks that actually move performance today.We focus on what’s working now—covering how Dan reviews N-gram analysis and N-gram ASINs each week to identify hidden waste and new opportunities. He explains how he uses ACOS Power Ratio to judge keyword efficiency beyond surface-level ACOS, and how a simple CVR sheet helps diagnose whether poor performance comes from traffic or the listing itself.We also dive into image generation and creative updates, and why testing visuals regularly is a non-negotiable part of weekly PPC optimization.If you want a clear, repeatable weekly routine for Amazon PPC—one that connects data, conversion, and creatives—this episode breaks it down step by step.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 - Intro 01:48 -  Who Dan Head is and how he approaches Amazon PPC04:12 - Why Amazon PPC doesn’t work in isolation07:05 - The biggest mistake sellers make when optimizing ads10:02 - What N-gram analysis actually reveals (beyond keywords)14:35 - How to identify non-converting spend correctly18:20 - When NOT to negate keywords (and why sellers overdo it)22:10 - ACOS Power Ratio explained in simple terms26:05 - PPC data vs listing problems: how to tell the difference30:12 - Why creative and images break or scale PPC performance34:05 - Full-funnel thinking: connecting ads, listings, and intent38:20 - How top agencies think about scaling Amazon PPC45:10 - Wrap-up & key takeaways🦡 Resources & Links🦡 ⁠GET AD BADGER ⁠➡️ Find ⁠Michael Erickson Facchin⁠ — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is ⁠Dan Head⁠ of AMZ Elite⁠How N-gram analysis found a keyword with 200 clicks and 1 order⁠⁠Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns⁠⁠The ACOS Power Ratio for Amazon PPC⁠📚 ⁠Unlock our FREE comprehensive Amazon Marketing Playbook⁠⁠Subscribe to our newsletter⁠⁠Transform your workflow with our comprehensive Amazon Advertising checklist⁠⁠Review all our show notes⁠-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Dan HeadSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

This episode is all about one of the smartest Amazon PPC bidding systems you’ll ever come across. Priscilla, our guest, has spent years building her own custom bidding logic — not using software, but by creating a super detailed, data-heavy Excel system that she keeps improving over time. She breaks keywords into different behavior groups, figures out how many clicks each match type really needs to get a sale, checks organic rank, placements, inventory signals, and basically connects all those data points to decide exactly how every bid should move. What’s cool is that she didn’t learn this from any tool — she built it herself after studying a giant Excel file a VA once gave her. If you want to hear how someone can take PPC bidding way deeper than “raise bid, lower bid,” this episode is a super interesting look into how Priscilla thinks and why her approach works so well.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 - Intro 03:30 - Priscilla’s journey into PPC bidding 06:05 - Why static click rules don’t work 07:00 - Visibility vs ACoS 08:45 - Keyword & target classification system 10:30 - Customizing bidding rules per brand 12:15 - Identifying hero keywords and products 13:55 - High-volume but unprofitable targets 15:35 - Click thresholds by match type 17:20 - Cross-analyzing performance and match type 19:20 - Bid summary and directional analysis 21:10 - When bid changes should be zero 23:35 - Competitor vs branded click value 25:05 - Campaign purpose: defense, discovery, conquesting 27:30 - Versioning and evolving a bidding system 29:10 - Inventory levels and soft pausing 30:40 - Placement optimization strategy 32:40 - Optimization frequency and lookback windows 34:00 - Building scalable bidding formulas 35:20 - What’s next: B2B, audiences, and AMC 36:30 - Final takeaways on advanced PPC bidding 🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Priscilla Wagner of Relentless B2CThe Simplified Q4 Bids & Budget System for Amazon SellersThe One Activity That Will Fix Your ACOS in 2025One Keyword, 8 Tools. Accuracy for Search Volume & Sales on AmazonHow to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Priscilla WagnerSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

Imagine spending $75,000 on Amazon ads and selling… just one $40K tiny home. That’s exactly where our guest Caroline found herself after leaving her CFO job and investing $750K into luxury prefab homes. In this episode, she jumps on an onboarding call with Michael from Ad Badger to figure out how to fix a broken PPC strategy, stop wasting money on ridiculous keywords like “IKEA hats,” and actually scale her business. Listen in as they break down long sales cycles, high-ticket ad spend, and the exact steps to go from losing $10K per month to dominating the tiny home market on Amazon.🦡 Highlights ​​0:00 – Intro0:18 – Caroline’s $750K tiny home gamble0:54 – $75K ad spend, 1 sale, ACOS 180%3:33 – How Ad Badger fixes broken PPC campaigns5:59 – Stopping wasted spend & managing long sales cycles8:25 – Scaling high-ticket items for market dominance10:44 – Dashboard, ACOS control & pricing12:20 – Onboarding, keyword cleanup & Ngram analyzer14:19 – Next steps & excitement to start🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingThe One Activity That Will Fix Your ACOS in 202535 Negatives to 1 Positive: The Secret to Lower ACoSTackle 70% Wasted Spend with N-Gram Laddering in Amazon AdsWhat strategies can help minimize wasted spend in Amazon PPC?Amazon PPC Secrets No One Tells You—Explode Your Brand Growth📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

In this episode, we’re jumping into the Amazon world just like Mario jumps into a new level.I take you out to the limestone cliffs of Austin, where deep-water bouldering meets deep-data Amazon strategy. And while hanging off a rock face (because why not), I break down the real secret of how products rise through the ranks on Amazon: the Sales Ladder.You’ll hear how to spot your position in the “level map,” how to analyze the players above you, and how to power-up your listing using reverse ASIN lookups, keyword strike zones, and smarter PPC. It’s basically the difference between Mario without a mushroom… and Mario after the mushroom.If you're stuck at Rank 8 and dreaming of Rank 4 — this is your episode.And hey — if you want to climb that ladder even faster, you’ve got an exclusive 25% off Ad Badger software until December 5. A perfect power-up for your Amazon journey.🦡 Highlights0:00 – Walk at Pace Bend Trailhead 0:40 – Amazon growth = climbing a ladder1:30 – Understanding the Sales Ladder 2:30 – Example niche: top products & sales percentages3:30 – How to move up the ladder: from Rank 8 to Rank 44:30 – Reverse ASIN lookup & keyword profiling5:30 – Strike zone opportunities & high-converting keywords6:30 – Optimizing titles, PPC, and content updates7:30 – Competitor analysis: reviews, offers & pricing8:30 – Product variations & continuous iteration9:30 – Chart your course up the Sales Ladder ​​🦡 Resources & Links🎁Get 25% off until December 5! Optimize your Amazon PPC, track keywords, and climb the sales ladder faster with Ad Badger.Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingTackle 70% Wasted Spend with N-Gram Laddering in Amazon AdsUsing Reverse ASIN on Your Own Product for New PPC Keywords📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

In this episode, we trade spreadsheets for trench coats and step straight into the shadows of Amazon PPC’s darkest alleyways. What looks like “bad performance” or “great ACOS” at first glance? — rarely is.Together with Steve, we crack open five real PPC cases from the Miami field files:a suspicious drop in ACOS that wasn’t what it seemed…a top-converting ASIN that suddenly vanished from the scene…a keyword framed for a crime it didn’t commit…an auto campaign that went rogue overnight…and finally, the delicate, dangerous game of cutting branded spend.Each case reveals the same truth: great PPC managers aren’t just optimizers — they’re detectives.Welcome to The PPC Crime Scene Files!🦡 Highlights ​​0:00 – Intro0:24 – Case 1: ACOS Mystery2:52 – Goal Setting & LTV Discussion6:40 – Case 2: Listing Suppression17:14 – Case 3: Keyword Placement Detective Work23:09 – Case 4: Runaway Auto Campaign28:14 – Case 5: Branded Spend Investigation36:46 – Wrap-up & Lessons Learned🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Steve PatenaudeWhen Higher Total ACOS Means More ProfitHow to align team goals using Amazon PPC data tools?How can you quickly and efficiently improve your Amazon listing?B2B Placements in Amazon PPCWhy Aren’t You Testing Placement Adjustments in Amazon PPC?Should You Segment Automatic Sponsored Product Campaigns?Smart Strategies for Branded Spend in Amazon Ads📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes​​​​​-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Steve PatenaudeSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

In this episode, Michael and Sean Stone dive into the biggest Amazon opportunities of 2025 — how to leverage Amazon Marketing Cloud Audiences and the new Deals rules to maximize Q4 performance. They share real account insights, campaign strategies, and explain why now is the best time ever to be selling on Amazon.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 – Intro01:31 – Why Q4 2025 is crucial for Amazon marketers05:01 – AMC Audiences – segmentation & targeting12:01 – Creating high-impact deals in AMC18:31 – Success stories using AMC audiences & deals23:01 – Advanced tips: Optimizing campaigns for peak Q4 performance28:01 – Common pitfalls and how to avoid them32:01 –  What to watch in AMC & Amazon marketing34:31 – Wrap-up 🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Sean Stone, founder of Stone's GoodsThe Simplified Q4 Bids & Budget System for Amazon SellersWhat are The Biggest Trends in Amazon PPC Q4 of 2021Q4 Strategy for Amazon Advertising in 2021: How Do You Prepare?Amazon Marketing Cloud: Retarget Viewers & Cart Abandoners📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Sean StoneSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

In this episode, Michael sits down with Joshua Rawe from AmplyCell to explore a quiet revolution inside Amazon advertising.  Téogether, they unpack how AI is taking over the heavy lifting — from creating videos to analyzing data — and why the future of selling on Amazon will belong to those who can think both creatively and technically. You’ll discover how Amazon’s newest AI tools are not just changing ads, but redefining what it means to be a marketer.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 – Intro02:15 – Are Amazon advertisers becoming more like electricians?08:10 – Inside Amazon’s new AI creative studio 12:37 – The rise of AI assistants for sellers and account optimization17:22 – How Amazon now builds listings from a Shopify URL20:55 – AI in Product Opportunity Explorer24:48 – Why AI still needs human logic and interpretation29:30 – Practical ways to use AI in PPC today33:18 – The marketer of tomorrow: technical + creative37:02 – Adapting before AI does it for you🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is  Joshua Rawe, co-founder AmpliSellA tool I use every month to better manage my Amazon PPC campaignsWe Tested AI Video Ads — Here’s What Improved Our ROASCreative Optimization and Partnerships with Roku for Amazon Video CampaignsAmazon Product Page Optimization in a Rufus AI World 📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Joshua RaweSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

In this episode, we welcome Maryna, Amazon PPC Manager at Ad Badger, to our show. We dive into how to leverage search query data to boost sales on Amazon. Maryna shares insights on uncovering hidden keywords customers are actually using, optimizing ad campaigns, and increasing CTR and conversions. We discuss when high impressions don’t translate into clicks and how improving titles, images, or pricing can fix that. She also explains the importance of tracking market growth and lost sales, showing why regularly analyzing search query data is key to Amazon success.🦡 Highlights ​​0:00 – Intro00:35 – How often Maryna uses search query data01:18 – Why search query data is powerful for understanding the customer’s voice03:12 – Finding hidden gem keywords and a real client example09:05 – Low impression share but high CTR & conversion rate: what it means13:30 – High impression share but low CTR: identifying listing issues16:16 – High impression share and CTR but low conversion: fixing the listing17:58 – Losing market share while search volume grows: strategic insights22:04 – Maryna’s advice for collecting and using search query data🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingToday on the show, we’re thrilled to welcome Maryna Nelep, an Amazon PPC manager and proud member of our Ad Badger family!How Can I Best Use The Search Query Performance Report?How Do I Export Search Query Performance Dashboard Data?Why Amazon’s Search Query Performance Dashboard is AwesomeOne Keyword, 8 Tools. Accuracy for Search Volume & Sales on Amazon📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Maryna NelepSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

In this week’s episode  we dive into the powerful Product Opportunity Explorer tool and show you how it can give you an instant pulse on your Amazon PPC performance. Ever wondered if your rising CPCs are just your account scaling or if it’s a market-wide trend? I walk you through real examples from over a thousand marketplaces  so you can see exactly how to make sense of CPC increases, sales growth, and competitor activity. Five minutes in the Product Opportunity Explorer can save you hours of guesswork and give you actionable insights to optimize your campaigns. 🦡 Highlights ​​0:00 – Intro0:14 – Story of a Core Community member facing PPC challenges0:52 – Rising CPCs explained2:15 – Market research insights3:17 – Using Product Opportunity Explorer5:02 – Microphone niche case study6:49 – Trends and conversion rates8:33 – Demand and competition overview9:30 – Pulse check on market share10:25 – Top products and click share11:45 – Monthly account analysis tips13:42 – Market opportunities14:39 – Outro🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingUsing Product Opportunity Explorer to iterate and expand your product lineHow Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?How Do I Maximize Sales With Amazon’s Product Opportunity Explorer? 📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno