Fluff | Growing a Global Skincare Brand, Beauty vs the Beauty Industry, Challenging Overconsumption, Celebrating Natural Beauty with Founder Erika Geraerts | Ep 93.

Chloe de Winter is the co-founder of Nala, a wildly better underwear brand that has gained a cult following for its comfortable and affordable bras and undies. Nala is dedicated to creating sustainable, stylish underwear that doesn't compromise on comfort or design. Using bio-based fabrics and ethical practices, the brand caters to all genders and sizes, empowering customers to feel confident, sexy, and supported daily.  Before being the "bra lady," Chloe built a career as a physiotherapist and master Pilates instructor, founding the premium online platform, Go Chlo Pilates.   Mentioned in Conversation: Creating vibrant, eco-friendly underwear for women and non-binary individuals Supporting all genders and sizes by designing with inclusivity and diversity as core principles Keeping sustainability as integral to the brand across packaging and materials The challenges of balancing motherhood and business - everything she’s still figuring out   Want to learn more? To learn more about how our work and programs can support you come and say hi over at Owners Collective!   See Our Business Growth Programs Here   Links Pru on Instagram Pru on LinkedIn Owners Collective Website  Owners Collective Instagram

Jessica Maguire is an internationally published author, TEDx speaker, and leading nervous system educator who has impacted over 15,000 students worldwide. With a Master’s in Physiotherapy and nearly two decades of experience, Jessica has pioneered a global movement in nervous system education. Through her innovative approaches, Jessica provides clear, actionable tools that help her clients achieve lasting physical and emotional well-being. Specializing in simplifying complex neuroscience, she empowers individuals to address anxiety, chronic pain, and burnout. Her expertise includes trauma-sensitive biofeedback, polyvagal theory, and neuroplasticity, offering a comprehensive approach to creating meaningful changes in the brain and body. Mentioned in Conversation: Nervous System Foundations: Jessica explained the different states of the nervous system and how it supports drive and goals. Brain-Body Connection: The nervous system as a link between the brain and body. Connection to Nature: The impact of nature and awe on regulating the nervous system. Sense of Self: How sensory information shapes our sense of self affecting our perception of safety and creativity. Leadership and Nervous System Influence: How leaders' nervous systems influence others and the importance of self-regulation and awareness. Want to learn more? To learn more about how our work and programs can support you come and say hi over at Owners Collective!   See Our Business Growth Programs Here   Links Pru on Instagram Pru on LinkedIn Owners Collective Website  Owners Collective Instagram  

Sharnee Thorpe is the creative entrepreneur and renowned print designer behind Byron Bay's beloved brand, Wandering Folk. As the founder, owner, and creative director, Sharnee's passion for creating premium picnic essentials has captivated adventure and art lovers worldwide. Her love for nature and exploration blossomed early, leading to a life enriched by global travels in cities like LA, Melbourne, and Sydney. These experiences, combined with her exceptional talent as a print designer, established her reputation as one of Australia’s most sought-after creatives. We take a deep dive into her creative practice and its metamorphosis through youth, adventure, business, and motherhood.     Mentioned in Conversation: Sharnee's journey as an Artist from a Sydney print designer to the visionary behind Wandering Folk  The travel inspiration behind bringing Wandering Folk to life Holding sustainability at the forefront of design and development across all aspects of the business Maintaining a connected creative practice amidst business and motherhood Want to learn more? To learn more about how our work and programs can support you come and say hi over at Owners Collective!   See Our Business Growth Programs Here   Links Owners Collective Website  Owners Collective Instagram Pru on LinkedIn

Founded by Julia and Jordy Kay, Great Wrap is leading the charge with innovative solutions to tackle the staggering 150,000 tonnes of plastic stretch wrap dumped into our landfills annually. Recently awarded B Corp Certification and recognised with numerous awards including as a Category Innovator in the AFR Sustainability Leaders List Great Wrap stands at the forefront of sustainable change. With a background in architecture, Julia witnessed firsthand the alarming levels of waste in the construction industry, sparking her determination to make a difference. In 2019, she and Jordy co-founded Great Wrap, pioneering stretch wrap production from food waste at their solar-powered facilities in Victoria. Join us as we delve into Julia’s inspiring journey, driven by a relentless commitment to a greener future for our planet and generations to come.   Mentioned in Conversation: Why the industry is getting behind Great Wrap and how it's revolutionising commercial waste  The challenges Julia and Jordy faced in creating and manufacturing an innovative product  The pivotal role compostable materials play in shaping the future of sustainability The relentless spirit of innovation woven into the fabric of Great Wrap propelling it forward The bold vision driving Julia and the team at Great Wrap Want to learn more? To learn more about how our work and programs can support you come and say hi over at Owners Collective!   See Our Business Growth Programs Here   Links Owners Collective Website  Owners Collective Instagram Pru on LinkedIn  

Jasmin Daly is the Executive Director of Ingrained Foundation, a not-for-profit funding platform taking an interconnected and collaborative approach to improving social and environmental wellbeing. Based on Bundjalung Country (Northern NSW), Ingrained has donated over $2 million in the last 5 years to focus on resilience, well-being, inclusion, diversity, and social cohesion. Jaz herself is also a longstanding Northern Rivers community member, a mother, and a naturalist who’s happiest wandering in the bush or sliding along an uncrowded wave. Her career has danced across the not-for-profit, social enterprise, and for-purpose business sectors, building brands, fostering community engagement, and working in impact. Her work is centered around inspiring change for a hopeful future and working with local communities.    Want to learn more? To learn more about how our work and programs can support you come and say hi over at Owners Collective! See Our Business Growth Programs Here   Links Pru on Instagram Pru on LinkedIn Owners Collective Website  Owners Collective Instagram  

Erika Geraerts is the founder of cult beauty brand Fluff. Fluff was created in 2018 as an antidote to the current beauty industry narrative, for anyone who thinks that the world doesn't need more products, just better products, and responsible, transparent messaging. Their products are all about keeping it simple: good for your skin, your thoughts, and the planet - while questioning the beauty industry and uncovering the hidden influences creating and reinforcing unrealistic beauty standards. Prior to creating Fluff Erika co-founded content agency Willow & Blake, which launched Frank Body, which went on to become an international beauty brand. She left to start Fluff in 2016, and simultaneously consults on social strategy under the name Napkin, writes for Medium, hosts the Hard Things podcast, and has written a childrens book.    Explored in Conversation: Beauty versus the beauty industry, uncovering the hidden influences creating and reinforcing unrealistic beauty standards  The complex relationship between makeup and self-esteem and finding the balance between empowerment and disempowerment. Erika’s personal journey from Frank Body's success to the creation of Fluff, challenging overconsumption and embracing a minimalist philosophy Celebrating natural beauty, and insights into making informed beauty choices Ready to learn more? To learn more about how our work and programs can support you come and say hi over at Owners Collective! See Our Business Growth Programs Here   Links Pru on Instagram Pru on LinkedIn Owners Collective Website  Owners Collective Instagram

Frankie Layton is the founder of The Dirt Company, Australia’s first circular packaging brand. Frankie’s passion for sustainability began while working on superyachts, witnessing ocean waste. With a background in strategic consulting, she launched The Dirt Company to tackle household product packaging waste. Since 2017,  The Dirt Company has gained 100,000+ customers and prevented over 75 tonnes of plastic waste through innovative laundry products in dispenser bottles replenished with reusable refill packs.   Mentioned in Conversation: The fascinating origin story of The Dirt Company that started in the middle of the Atlantic Ocean. Their revolutionary journey as Australia’s first completely circular packaging brand. How they’re creating big impact, one laundry at a time.  Frankie’s take on sustainability and how to spot greenwashing. The big, inspiring, and ambitious plans for The Dirt Company and how Frankie plans on achieving them in a sustainable way.  Want to learn more? To learn more about how our work and programs can support you come and say hi over at Owners Collective! See Our Business Growth Programs Here   Links Pru on Instagram Pru on LinkedIn Owners Collective Website  Owners Collective Instagram

Nicole Velik is a leading speaker, facilitator, and trainer in innovation and creativity. As the founder of The Ideas Bodega and the host of the podcast Creativity Unpacked, as well as CreativeMornings Sydney, she has dedicated herself to demystifying creativity and making it accessible to everyone. With a background in advertising, including stints at Saatchi & Saatchi and KBP, Nicole has trained organizations worldwide, including big names like The United Nations, Nike, and Google. Her podcast, which soared to number one on the Apple Marketing charts upon launch, features interviews with creatives, highlighting that creativity is a skill achievable by everyone. Nicole is also a sought-after speaker at events like SXSW Sydney and Vivid Ideas, and she nurtures her own creativity through music, playing percussion in a samba band, guitar, songwriting, and learning Portuguese.   Mentioned in Conversation: Unlocking Creativity: Discussing the universality of creativity and methods for helping individuals and teams recognize their creative potential. Generating New Ideas: Including the innovation techniques she’s used to train Google, the United Nations and LEGO. Leading Creative Teams: Providing insights into fostering a culture that nurtures creativity, giving constructive feedback, rewarding creativity, and maintaining creative flow. Overcoming Creative Barriers: Identifying common obstacles that hinder creativity and exploring strategies to overcome them. Living a Creative Life: Delving into the importance of pursuing diverse creative outlets and the role they play in sustaining creativity and courage.   Want to learn more? To learn more about how our work and programs can support you come and say hi over at Owners Collective!   See Our Business Growth Programs Here Links Owners Collective Website  Owners Collective Instagram Pru on LinkedIn  

Jane Marx is a social entrepreneur committed to empowering marginalized women through meaningful employment. Amidst the pandemic, she founded The Beautiful Bunch, focusing on supporting young women from refugee backgrounds facing barriers to work. Join us for an honest discussion on the challenges and triumphs of launching and running a social enterprise, driven by passion and hustle rather than financial backing. Discover how Jane's journey exemplifies the power of using business for inclusive and sustainable change, proving that each of us holds the capacity to create opportunities for others.   Mentioned in Conversation: Navigating the hurdles to launching and sustaining a social enterprise  Leaning into the unique challenges young women refugees encounter in accessing and maintaining meaningful employment. Embracing the transformative power of kindness in business Building inclusive workplaces that provide a safe space for diversity and empowerment. Navigating the dynamic economic landscape as a woman in business Ready to learn more?   CHECK OUT PRODUCT UPRISING HERE   Scale your product-based business with our 8-week program. An online course designed and created by Pru Chapman and Brooke Franklin - get industry insights from top-level operators on how to grow, manage, and scale a highly successful product-based brand.  Grow your reach. Expand your range. Streamline your Systems. Sell more products.  

Brooke is a powerhouse in the product industry. She spent six years helping scale lululemon, where she managed stores, led operations, and eventually oversaw $100 million in retail stores as the Australia/NZ Area Director. She went on to become the Country Manager of Cotton On managing over 200 stores and more than $250M in sales.  From there she moved to General Manager at TOM Co, where she radically expanded their range and led the business to a successful sale. Brooke loves both big and small business, coaching startups and demonstrating her strategic scaling prowess. She's not just a leader; she's a legend in the industry, and is passionate about good business.   Mentioned in Conversation: Strategies that led the growth of lululemon, Cotton On & TOM Organic The ONE piece of advice she gives to product-based businesses looking to scale Key differences in growing startups and big business (and what you can learn from each) The 8-step framework to scaling a successful product-based brands Her unique take on managing work/life balance with 2 young kids Ready to learn more? Check out our brand new program Product Uprising HERE Links Owners Collective Website  Owners Collective Instagram Pru on LinkedIn