![Acupuncture Marketing School podcast](/assets/images/square.png)
77 | How to Turn Website Visitors into Patients with Kali Edwards
This week I’m talking with Kali Edwards, web designer and founder of June Mango Design Studio. She works on websites for wellness entrepreneurs and has built many acupuncturist websites, so I’m excited to talk with her about what makes websites for acupuncturists more effective in turning visitors into patients.
In this episode, we discuss:
- The ideal website layout to get the attention of potential patients
- How knowing your target market is essential for an effective website
- What is a branding hierarchy?
- One thing that’s a waste of space on your website
- What is a positioning statement and where does it belong on your website?
- When writing less text is more beneficial on your site
- How branding is both visual and visceral
- And much more
Hope you enjoy this episode with Callie!
SHOW NOTES:
This episode is sponsored by Jane, a clinic management software and EMR.
The team at Jane understands that clocking out from the clinic doesn’t always mean you’re clocking out for the day. Instead, it’s often the start of charting long into the evening.
With time-saving charting features, like custom smart narratives, chart duplication, and dictation, Jane helps you finish charting your patient or client notes during work hours, not after hours.
And, to save you even more time, you have access to Jane’s Chart Template Library that’s fully stocked with pre-made templates that have been generously shared by practitioners in the community. You can even customize them further with charting tools, like side-by-side photos, checkboxes, and range scales.
To see how Jane can help you free up your evenings from admin tasks, head to the jane.app/more-time to book a personalized demo.
If you’re ready to get started, you can use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
Otros episodios de "Acupuncture Marketing School"
No te pierdas ningún episodio de “Acupuncture Marketing School”. Síguelo en la aplicación gratuita de GetPodcast.