Ready to build a thriving, meaningful business? Learn how to market your acupuncture practice with confidence, serve more patients, and increase your income.
Hosted by Michelle Grasek, practicing acupuncturist and marketing coach, this podcast delivers practical marketing ideas to help you increase your visibility in your community and change more lives with the incredible power of acupuncture.
Visit michellegrasek.com for free marketing checklists and workbooks, and follow Michelle on Instagram @michellegrasek for even more marketing insights and ideas.
68 | Passive Income Streams for Wellness Practitioners with Kayla Das
35:04Welcome back! This week I’m interviewing therapist and business coach, Kayla Das.Have you always wanted to create an online course or other online revenue stream, but had no idea where to start? If that’s you, I think you’ll really enjoy this conversation with Kayla!I’m also a huge fan of both passive and active online income. I think harnessing the power of the internet to help supplement your brick-and-mortar revenue is always a great idea.In this episode, we talk about:Earned income vs. passive income, and the concept of the income glass ceilingWhy passive income is not technically passive – but still worth the effortHow passive income requires more up-front work and faith, for a potentially larger payoff in the long runWhy choosing your passive income stream based on your personality type is critical for long-term sustainability and enjoymentAnd much moreI hope you enjoy this fun conversation with Kayla!SHOW NOTES:Kayla’s Passive Income Personality Quiz Quizhttps://quiz.tryinteract.com/#/63d406bc64d63a0016ae563aFollow Kayla on Facebook – Kayla Das Business CoachingJoin Kayla’s private Facebook group – Boosting Business: Therapists Private Practice Community (5.5k members)Listen to Kayla’s podcast: Designer Practice PodcastKayla’s website: kayladas.comThis episode is sponsored by Jane:Jane is an all-in-one practice management software designed to help you streamline your Acupuncture practice. I use Jane in my practice and I love it! 💙With helpful features like online booking, electronic charting, insurance billing, and much more, Jane works hard to keep up with your busy practice. If you’re interested in learning more, head to jane.app/acupuncture-us. Don’t forget to use the code ACUSCHOOL1MO at sign-up for a one-month grace period inside Jane. 🕺Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
67 | Surviving Slow Seasons, TV Appearances, and the Necessity of Community with Roxanne Francis
41:37This week I'm chatting with Roxanne Francis, award-winning psychotherapist, business coach and owner of a busy group therapy practice in Toronto. Roxanne is also the founder of the Therapists' Lounge, a conference providing community and support for solo practitioners. And she's frequently featured in local and national media outlets, including Canada's well-known Breakfast Television. In this episode, we discuss the similarities between building an acupuncture practice and building a therapy practice, which includes very little marketing education in school, as well as the feeling that you're left to "figure it out on your own" when you graduate. Roxanne shares great advice and perspectives to remind us all that we don't have to be alone on this journey. In this episode, we talk about:How therapists and acupuncturists building their practices can benefit from community and support.How Roxanne landed TV appearances that have helped build her therapy practice.Roxanne's specific advice for pitching to TV producers.Overcoming nervousness in public speaking.How to plan for slow seasons in your practice.Consistency on social media vs. being on social "constantly" and why they are not the same thing.And much more.Hope you enjoy this gem of an episode with Roxanne!SHOW NOTES:Roxanne's website: Francis Psychotherapy & ConsultingThe Therapist's LoungeConnect with Roxanne on Social Media: Instagram @francispsychotherapyTikTok @francispsychotherapyFacebook @francispsychotherapyAcuHub - Remote receptionist services for acupuncturistsFree PDA Class: Email Marketing for Acupuncturists (1 NCCAOM PDA credit, Professional Enhancement Category)This Episode is Sponsored by AcuHub:AcuHub provides remote receptionists specifically for acupuncture practices. I use AcuHub in my practice and I love it! 💙With AcuHub, you can rely on a dedicated one or two US-based, highly trained receptionists to answer incoming calls and inquiries, schedule appointments on your EHR software, onboard new patients, and answer questions specific to your practice.AcuHub offers month-to-month services with no contracts or termination fees, with rates between just $5-$8 per hour depending on the size of your practice. Save time and money with your own dedicated Acuhub receptionist. Visit Acu-hub.com to learn more.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
66 | From Solo Acupuncturist to Multidisciplinary Wellness Centers with Sarah Swanberg
44:45This week I'm talking with Sarah Swanberg, acupuncturist and co-founder of Indigo Wellness Centers in Connecticut. Sarah shares her journey of expanding from a solo practitioner into two multi-disciplinary wellness centers with 15 staff members. In this episode, we talk about: Creating a company culture that aligns with your valuesWhat marketing has worked for Sarah and what hasn'tEmail newsletters as a powerful marketing tool for staying top of mind with patientsHow books and media appearances can enhance your authority and credibilityRepurposing content and using platforms like Help a Reporter Out (HARO) toStaying adaptable to the ups and downs of running a businessAnd moreI hope you enjoy this episode with Sarah!Join me for the Acupuncture Business Planathon this Sunday! >> Click here to learn more and register. Can't join us live? No problem. A replay will be sent out to everyone who registers. If you're a student OR finances are a little difficult year, feel free to email me at [email protected] for a 1/2 off discount code. Hope to see you there!SHOW NOTES:Indigo Wellness Group WebsiteSarah's book, A Patient's Guide to AcupunctureIndigo Wellness Group Instagram @indigowellnessgroupIndigo Wellness Group Facebook @indigowellnessgroupHelp A Reporter Out (HARO)Sign up for the 2024 Acupuncture Business Planathon - Live on Sunday, Dec. 10th at 11:00 am Eastern TimeSupport the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
65 | It's Never the Wrong Choice to Take Care of Yourself with Danielle Angela
36:35This week I’m talking with Danielle Angela, a successful chiropractor, podcaster and business coach. With over 15 years of experience with the ups and downs of running businesses and pivoting multiple times, she helps fellow wellness entrepreneurs build practices that are aligned with their values. I’m sure you’ve noticed that the topic of alignment and preventing burnout has been coming up a ton lately with my guests, so let’s lean in!In this episode we talk about:How it’s never the wrong choice to take care of yourselfWhy the number of patients you’re seeing each week may not be a good measure of the health of your practice or of your health as a practitionerHow practicing what you teach your patients can change your practice and your lifeA reminder that setting boundaries and creating structure in your practice helps prevent burnout so you can enjoy a long career in this medicineWhat does “making it” mean and how to release the expectations that society and our professions may place on usAnd much morePlus, all of my PDA classes, marketing templates and marketing coaching options are 30% off for Black Friday and Cyber Monday!Use code GRATITUDE30 or GRATEFUL30 at checkout to save 30% on:Marketing Ethics for Acupuncturists (2 NCCAOM PDAs in the Ethics Category)60-Minute Marketing Strategy Sessions with Me (Single or Ongoing)A Year of Email Newsletter Templates for Acupuncturists (30+ emails)Acupuncture Social Media GraphicsInstagram Reels for Acupuncturists For Beginners (3.5 PDA Credits)Acupuncture Marketing School (15 NCCAOM PDA Credits)And more(Apologies, in this episode I mentioned both discount codes accidentally... it was supposed to be GRATITUDE30 but I have now set it up so that GRATEFUL30 works as well!)SHOW NOTES:Danielle's website: drdanielleangela.comFollow Danielle on Facebook @drdanielleangela Follow Danielle on Instagram @drdanielleangelaSave 30% on all PDA classes, marketing templates, marketing coaching, and more at michellegrasek.com with code GRATITUDE30 or GRATEFUL30Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
64 | Clarify Your Marketing By Defining Your Lighthouse with East Phillips
59:20Today I’m joined by Dr. East Phillips. East is an acupuncturist, business coach, and former long-time professor at Pacific College of Health Sciences.She’s committed to helping others actualize their greatest potential and live with passion and enthusiasm.In her business coaching, East helps fellow acupuncturists build practices that are aligned with their goals and that bring them joy instead of burnout.She also loves to help acupuncturists create online classes and other alternate streams of income so they can have more freedom in their business.I hope you enjoy this conversation with East!Don’t forget, Acupuncture Marketing School, the online class, is on sale now for $200 off. Bonus: Anyone who signs up this week gets a FREE 1:1 Marketing Strategy Session with me!This special sale ends on November 6th at midnight Pacific Time.>> Click here to learn more and use code PUMPKIN to save $200!In this episode, we talk about:Knowing when it’s time to make a big change in your practiceSetting your pricesRecognizing the many forms of burnoutShould you monetize something you’re giving away for free?Feeling aligned in your practice by defining your Light HouseSetting and maintaining boundaries to preserve your time and energyShow Notes:East’s website: doctoreast.comFollow East on Instagram @doctoreastFollow East on Facebook @east.haradin.phillipsFollow East on YouTube @doctoreastEast’s book, More Than a Treatment: How to Create Exceptional Experiences That Increase Patient Satisfaction and Improve Treatment OutcomesSave $200 on Acupuncture Marketing School plus get a bonus this week! A free 60-minute Marketing Strategy Session with me. Use code PUMPKIN to save before the ends on Monday, Nov. 6th.Thank you to our sponsor:This episode is sponsored by Jane. Jane is an all-in-one practice management software designed to help you streamline your Acupuncture practice. I use Jane in my practice and I love it! 💙With helpful features like online booking, electronic charting, insurance billing, and much more, Jane works hard to keep up with your busy practice.If you’re interested in learning more, head to jane.app/acupuncture-usDon’t forget to use the code ACUSCHOOL1MO at sign-up for a one-month grace period inside Jane. 🕺Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
63 | Marketing Ethics, Informed Consent, and Google Ads with Liane Wood
41:11Today I’m speaking with Liane Wood, a psychotherapist practicing in Ontario, Canada, and the founder of Psychotherapy Mastermind, which is an organization dedicated to helping therapists navigate entrepreneurship and learn to build successful practices.Liane’s first career was in insurance, so she has a unique perspective on helping practitioners navigate risk as healthcare providers. In this episode we talk about some unique ideas, including what makes ethical marketing, what counts as informed consent, and much more. Liane also runs a successful multipractitioner practice, and we discuss what marketing is working for her right now. Hope you enjoy!SHOW NOTES:Liane's clinic websiteTo book a consult about informed consent or marketing with Liane email her at [email protected]. Consults are 60 minutes and the cost is $169.50 CDN.Psychotherapy Masterminds websiteInstagram: @psychotherapy_mastermindsFacebook: @Psychotherapy.MastermindsThank you to our sponsor: This episode is sponsored by Jane. Jane is an all-in-one practice management software designed to help you streamline your Acupuncture practice.With helpful features like online booking, electronic charting, insurance billing, and much more, Jane works hard to keep up with your busy practice.If you’re interested in learning more, head to jane.app/acupuncture-us. Or use the code ACUSCHOOL1MO at sign-up for a one-month grace period inside Jane.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
62 | The Natural Ups and Downs of Business and Building a Skincare Brand with Acupuncturists Tori Paide and Marla Peoples
37:28This week on the Acupuncture Marketing School podcast I'm talking with acupuncturists Tori Paide and Marla Peoples, who co-founded the clean skincare brand, TOMA Skin Therapies.They've opened multiple practice locations and currently run the Stillpoint, a wellness center that offers acupuncture, massage, and skincare.And they teach fellow acupuncturists how to do facial gua sha and microneedling, both online and in-person. These classes are usually free and worth several NCCAOM PDA credits each, by the way. Check them out here.As you’ll hear in the interview, I discovered Tori and Marla by taking their free microneedling class last year and have since integrated it into my practice. And I use their skincare line because I’m always searching for products with clean ingredients (without hormone disruptors), fair labor practices, sustainable packaging, etc.We dig in and talk about everything. I think you’ll enjoy this one!In this episode we talk about:How both Tori and Marla left corporate careers to become acupuncturistsThe struggle behind their decision to add skincare services into their acupuncture clinicsThe reason they felt compelled to create their own clean skincare brandTheir transition to teaching skincare PDA classes to other acupuncturists, and why they love it so muchWhat Kenny Rogers has to teach us about entrepreneurshipWhy closing a practice isn't a failureAnd much moreSHOW NOTES:Click here to sign up for the following classes and/or create a wholesale account with TOMA:AcuGlow Facial Gua Sha Live Online Course (3 NCCAOM PDA credits)Micro+Needling Live Online Course (3 NCCAOM PDA credits)Increase Your Income: Tools for Growth (1 NCCAM PDA credit)TOMA Skin Therapies on FacebookTOMA Skin Therapies on InstagramJane App EHR - Use code ACUSCHOOL1MO for one month free of JaneSupport the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
61 | Community Acupuncture School with Michelle Hamilton
36:46This week I’m talking with Michelle Hamilton, founder of the online program, Community Acupuncture School.Michelle and I talk about how she opened her very first community acupuncture clinic outside on a patio, despite people’s advice not to do it, and how it was one of the best decisions she ever made. We also talk about:How Michelle built that patio clinic into a successful multi-practitioner hybrid acupuncture practice with community acupuncture and one-on-one treatments that sees over 150 patients a weekHow seeing multiple patients per hour in community style practice actually supports Michelle’s introverted natureAll the reasons community acupuncture is great for patient retentionHer sliding scale and membership optionsAnd much more If you’d like to launch a community clinic, or grow the one you already have, I think you’ll really enjoy this episode.SHOW NOTES: Take a look at Community Acupuncture SchoolJoin the Community Acupuncture School waitlistMichelle's Business CoachingFollow Michelle on Instagram @dr_michellehamiltonFollow Michelle on FacebookContact Michelle: [email protected] the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
60 | Give Your Practice a TCM Treatment with Business Coach Julie Bear Don't Walk
31:21This week I'm chatting with acupuncturist and business coach, Julie Bear Don't Walk. Julie has been a business coach in our industry for many years, as well as a successful practice owner. I really enjoy her approach to coaching - it's all about building a practice that fits your life. She focuses on systems, capacity, and scaling while avoiding burnout. Whether you're a solo practitioner looking to increase patient numbers, or you're ready to scale and hire more practitioners, Julie has great advice to share.In this episode, we talk about:- How she grew her practice from a one-person show seeing 35 patients a week to a staff of eight helping over 150 patients a week- How her approach to business coaching is like applying a TCM treatment to your practice- Why internal systems are essential before applying marketing to your practice- How you can increase your capacity for seeing more patients without feeling burnt out- And much more. Enjoy this conversation with Julie! SHOW NOTES: - Life Flow Consulting Website: https://www.lifeflowconsulting.com/- Julie's acupuncture practice website: https://www.juliebeardontwalk.com/- Follow @lifeflow.consulting on Instagram: https://www.instagram.com/lifeflow.consulting/Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.
59 | What if You Could Go On Vacation and Still Get Paid? With Joanna Sapir
52:19This week I'm talking with business strategist Joanna Sapir. Joanna works with holistic entrepreneurs (including plenty of acupuncturists) to help them set up structures and programs in their business that create more freedom for you, the practitioner. In this episode we dig in and talk about her unique way of helping wellness providers set up treatment programs that not only better support their patients, but also generate regular monthly income and stability. It's much more than creating a package or a membership. Joanna walks me through her process and we have a great time discussing the details. This conversation gave me some really helpful insights about the way I run my cosmetic acupuncture packages at my office, and how I could change it to improve patient retention and compliance - and probably charge more! I'm in for that! We also discuss how solo practitioners can use this approach to go on vacation and still make income while they're away, and much more. Buckle up for this fun interview and some radical new ideas!SHOW NOTES:Website: joannasapir.comJoanna's Business (R)Evolution PodcastFree Masterclass: The Client Champion - The Unconventional PathFacebook: @JoannaSapirConsultantSupport the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.