106 | How to Market a Cosmetic Acupuncture Practice

Today I'm sharing what strategies work well to market my cosmetic acupuncture practice. Six years ago, I opened a new practice and took a leap - branding the practice with a focus on cosmetic acupuncture. Over the years, I've created a lot of content around cosmetic acupuncture and tried a ton of different marketing strategies to bring new cosmetic acupuncture patients in my doors. There's been a lot of trial and error and I've learned plenty along the way. These tips work well whether you're trying to grow a cosmetic-specific practice, or just want a few extra cosmetic acupuncture patients each quarter to boost revenue. Hope you find these strategies useful! SHOW NOTES:New! Cosmetic Acupuncture Email Templates - $40 off this week onlySupport the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

In today’s episode, I’m joined by Robin Valadares, a physical therapist and financial literacy educator with a passion for helping self-employed healthcare professionals—including acupuncturists—navigate their financial future.In this conversation, Robin shares:Actionable advice on debt strategies for acupuncturistsWhy it’s essential to start saving for retirement—even if the contributions are smallHis answer to the common debate: should you prioritize paying off debt or start saving for retirement first?Ideas for diversifying your income for securityHow to build a solid financial foundationAnd moreShow Notes:Robin’s Website: http://www.financiallyfulfilledphysio.comInstagram: @financiallyfulfilledphysioSubmit your financial info to be added to the database: Healthcare AnonymousRobin's email: [email protected]🩵 This episode is brought to you by Jane, a clinic management software built to help you focus on what matters most — your patients.Building rapport with your patients is important during appointments, and that can be challenging when you’re also trying to take timely and detailed documentation. That’s why Jane built AI Scribe – to help you document important information, without the manual note-taking.This feature transforms your session recordings into chart entries. All you have to do is  review your notes, sign the chart, and you’re done!And since security is a top priority at Jane, AI Scribe was built securely in-house to be fully HIPAA and PIPEDA-compliant.With a tool you can trust, Jane helps you spend more time on [patients/clients*] care.To learn more about how Jane can help change how you feel about documentation, head to meet.jane.app/documentation to book a demo or sign up.And if you’re ready to go, don’t forget to use my code ACUSCHOOL1MO for a one-month grace period on your new account.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today I’m talking with Allie Joy, a Licensed Professional Counselor and Board Certified Art Therapist. She runs Creatively Clinical, where she helps other wellness providers incorporate creativity into their own practices. Allie also loves empowering providers to find ways to diversify their income so they can lead a more balanced life. In this episode, we talk about: How burnout led Allie to make space for creative projects Allie's Burnout Book Club for Wellness ProfessionalsHow she turned her passion for creating into an income stream Ideas for designs you can create that can then be applied to print-on-demand products The pros and cons of having physical products in addition to print-on-demand And more SHOW NOTES:Allie's website: creativelyclinical.comAllie's course: Make Passive Income Using Print on DemandInstagram: @creativelyclinicalJoin Allie's free Burnout Book Club for Wellness ProvidersShield of Sparrows, this month's book club selectionToday's sponsor: Handcraft Health - Free Clinic Account🧡 Today’s episode is sponsored by Handcraft Health. Drop shipping for TCM is here! Handcraft Health is an online platform that lets you send personalized product recommendations directly to your patients—from a catalog of over 20,000 products. This catalog includes a huge range of Chinese herbal medicine (patent formulas, custom granules, topicals, plasters, and more) along with supplements, vitamins, homeopathic remedies, and more. They handle all the packaging and shipping, so there’s no inventory to manage or extra admin tasks. You earn a percentage of each sale while offering outstanding care. I use Handcraft Health in my practice and love that it's simple. I can send patients a single link for everything they need—whether it’s a patent formula or everyday vitamins—and it gets delivered right to their door. Click here to create your free clinic account.If you have questions, email me at [email protected]. I’m happy to share my experience with you! Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today, I’m talking with Ildi Arlette, a business coach who specializes in helping healthcare clinics grow—without constantly chasing after the “next new thing.”In this conversation, we focus on how to make your clinic more profitable and in-demand by using what you already have.In today’s episode, we discuss:That you have more resources at your disposal than you realizePractical ways to leverage what’s already working in your businessSimple strategies like add-on services to increase revenue without extra workThe myth of the “missing piece” in business—and how to stop chasing itWhether you’re a solo practitioner or managing a team, this episode is packed with helpful ideas to make your clinic stronger and more profitable.I hope you enjoy this episode with Ildi!Show Notes:Ildi’s website: http://www.resultscontinuum.comIldi’s group coaching: Clinic TransformationsInstagram: @ildi_arletteLeave a review for the Acupuncture Marketing School PodcastToday’s Sponsor: Sign Up for Handcraft Health 🧡 Today’s episode is sponsored by Handcraft Health. 🧡If you’ve ever used Fullscript to prescribe supplements, think of Handcraft Health as Fullscript for TCM.You can send personalized recommendations from a huge catalog of over 20,000 products—including an extensive selection of Chinese herbs (they have everything), plus vitamins, supplements, Ayurvedic and homeopathic remedies, and more.Handcraft Health is an easy way to increase revenue and provide top-quality care, while earning a percentage of each product.I use Handcraft Health in my practice and love how simple it makes things. It’s so much easier to send one link for both Chinese herbs and everyday supplements. You can even order custom granule formulas and have them shipped directly to your patients. It’s truly a comprehensive library of TCM products.If you have questions, feel free to email me at [email protected]—I’m happy to share my experience.I hope you’ll explore Handcraft Health a bit. I really think you’ll like it.Click here to create your free clinic account. Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week I’m joined by Instagram expert Molly Cahill, who specializes in helping acupuncturists and chiropractors use Instagram in a way that feels natural, strategic, and actually brings in patients. Molly shares realistic, actionable strategies to grow your local audience—without burning out.In this episode, we cover: How to get more local followers on InstagramMolly's 4 pillars for using Instagram to grow your acupuncture practiceWhether going viral really helps your business (her answer may surprise you!)A clever “easy button” strategy for local reach using ReelsThe one type of post you should be doing at least once a monthAnd much moreWhether you’ve been showing up on Instagram for a while or you’re just getting started, you’ll walk away with clear, practical tips to get more patients from Instagram in 2025. SHOW NOTES:Holistic Marketing Hub: $200 off with discount code "AMS"  Molly's Free Instagram Engagement Checklist Instagram: @mollyacahillWebsite: https://mollycahill.com Holistic Marketing Simplified Podcast Faire Wholesale Signup 💚 Today's episode is sponsored by Faire Wholesale. 💚Increase your average per patient income with beautiful retail products that are aligned with your values and your business—without the upfront risk. Faire makes it easy to get started with over 100,000 independent brands and low or no order minimums. Even better? You get free returns for 60 days on the first order you place with any brand, so you can feel confident trying out new products online. Try new items in your clinic, and if something doesn’t sell, just send it back for a refund. Plus, you can filter by your values—like AAPI-owned, Black-owned, organic, handmade, or not sold on Amazon. Increase your income with curated retail offerings today. Click here to learn more about Faire.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today I’m joined by Ajay Prasad, founder of Repugen—a reputation management company that helps healthcare providers like acupuncturists strengthen their digital presence by collecting and managing patient reviews.In this episode, Ajay and I explore how online reviews can help you build trust, attract more acupuncture patients, and even increase the value of your practice if you decide to sell later on.We cover lots of practical insights, including:The best time to ask for reviews—and how to ask in a way that feels naturalWhat to do about negative reviews (and whether they’re really as damaging as they seem)Why it’s so important for your online reputation to reflect the quality of care you actually provideWhat many practitioners get wrong about reputation managementAnd a reminder that most patients won’t leave a review unless they’re asked—but many are happy to say yes when promptedIf it’s been a while since you asked for reviews, this episode is your reminder. Social proof matters, and reviews are one of the most powerful ways to build it.So if you're in a country where healthcare providers can ask for reviews—because I know that’s not the case everywhere—then I hope this conversation encourages you to start asking regularly.SHOW NOTES:Digital reputation management: Repugen.comPatient acquisition and comprehensive digital marketing: GMRwebteam.com🩵 Today's episode is sponsored by AcuHub. 🩵AcuHub provides remote reception specifically for acupuncture practices. I use AcuHub in my practice and I love it!With AcuHub, you can rely on a dedicated  US-based, highly trained receptionist to answer your incoming calls and inquiries, schedule appointments on your EHR software, onboard new patients, and answer questions specific to your practice. They offer month-to-month services with no contracts or termination fees, with rates between just $5-$8 per hour depending on the size of your practice.Save time and money with your own dedicated Acuhub receptionist. Visit Acu-hub.com to learn more. If you have questions about AcuHub, you’re always welcome to email me about my experience at [email protected].  Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

🎉 Welcome to Episode #100! Today I'm speaking with Dr. Nell Smircina, who wears many hats—acupuncturist, entrepreneur, advocate, and investor. In this conversation, she shares how her journey through private practice, getting an MBA, and national leadership roles shaped the way she approaches success in integrative healthcare. Whether you're just starting out or thinking about the long-term vision for your practice, this episode will encourage you to think bigger and more strategically about what’s possible. In this episode, we talk about: Nell’s evolution from private practice to business school and beyondHow she’s approaching Entrepreneurship through Acquisition (ETA) in integrative healthThe importance of advocacy and representation in the acupuncture professionRedefining success as an acupuncturist and business ownerAdvice for practitioners who want to think more strategically about growthWhy personal development is key to sustainable entrepreneurshipSHOW NOTES:DrNell.comEmail Nell at [email protected]'s LinkedIn profile Save $200 on Acupuncture Marketing School Live on Zoom (starts April 18)Save $200 Acupuncture Marketing School Self-Paced🩵 Today's episode is sponsored by Acupuncture Marketing School – the step-by-step training to help you get more patients, build a thriving practice, and finally feel confident about marketing. And, Acupuncture Marketing School is trusted by over 550 alumni and backed by more than 50 five-star reviews.Acupuncture Marketing School is currently $200 off through Thursday, April 17th. There are two options depending on your learning style: I’ll be teaching live version over six-weeks on Zoom, with real-time instruction, feedback, and a small group of classmates for accountability. That starts Friday, April 18th.If you prefer to go at your own pace, the self-paced version includes the same material in pre-recorded video format, and that’s also on sale.Both versions include the same content and guide you step-by-step how to create strong, effective marketing for your practice. I would absolutely love for you to join me. The live version on Zoom is going to be fantastic and I can’t wait to help you with your marketing. Please always feel free to email me any questions at [email protected]. I’m happy to chat with you. Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today, I’m joined by Nicole Lanni—functional nutritionist, hypnotherapist, and founder of Feeling Groovy Consulting. Nicole brings over 30 years of marketing expertise and 17 years in the wellness industry, helping wellness practitioners like acupuncturists grow their in ways that feel good instead of stressful.In this episode, Nicole shares how a health crisis—spending four months in a coma from toxic mold exposure—led her to a completely new path. We also dive into how to market your acupuncture practice without feeling pushy, how to use testimonials in a way you might not have thought of before, and one powerful question that can help you uncover your niche.Hope you enjoy this episode with Nicole!🩵 This episode is sponsored by Jane, and I’m excited to invite you to a free live behind the scenes webinar I’m hosting next week with the Jane team! 🩵Whether you’re thinking about switching to Jane or just curious how it works, this is a great opportunity to see the platform in action.Join me and a Jane representative on Wednesday, March 26th, at 12:00 pm Eastern Time for an inside look at Jane’s features, functionality, and what it’s like to use it as your practice management software.You’ll also get to ask all of your specific questions to make sure Jane is the right fit for your practice. Jane knows that switching EHRs is a big decision, and they’re here to help you feel confident every step of the way.If you can’t make it live, that’s no problem—a replay will be sent to everyone who registers.Register here for free.SHOW NOTES: Nicole's Website: feelinggroovyconsulting.comFree Wellness Business Audit: feelinggroovyconsulting.com/auditNicole on Instagram: @nicolemlanniNicole on FacebookFree Jane Community Q&A Webinar on March 26thSupport the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today I’m joined by Courtney Hurley and Kelly Evans, the powerhouse sisters behind Screws and Stilettos, a marketing consulting firm that helps businesses like acupuncturists refine what’s working, cut out what’s not, and streamline their marketing for better results. And beyond strategy, they’re also experts in flow states—teaching their clients how to tap into peak focus to work more efficiently, avoid burnout, and make time for what matters.In other words, if you want to get your marketing done faster? It’s all about entering a flow state and making it a weekly habit.In this episode, we dive into: • Why simplifying your digital marketing to one platform can be a game-changer • What’s working best in email marketing right now—image-heavy vs. text-based emails • Why you’re leaving money on the table if you’re not doing email marketing • The science of flow states and how they impact productivity • How to get into a flow state to get more done in less time • Why productivity can increase by up to 500% in a flow stateHope you enjoy this conversation with Kelly and Courtney!SHOW NOTES:Screws and Stilettos WebsiteScrews and Stilettos Free Strategy SessionFree NCCAOM PDA class on April 11thToday's episode is sponsored by a free PDA class I’m teaching on Friday, April 11th at 11am Eastern Time with Clara Cohen of AcuPro Academy. This live training will be packed with simple, effective website and social media strategies to help you attract more patients.Plus, we’re doing something extra special—a live website and social media review for a few lucky attendees!Clara has a combined 700,000 social media followers and has been creating content online for over a decade, so she brings incredible insights to the table.This class is worth 1 NCCAOM PDA credit and it’s completely free. Click here to register.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Welcome! Today, I’m joined by Brett Chikowski and Conner O’Rourke, cofounders of Middle Way Marketing, a digital marketing agency specializing in healthcare practices. They help businesses with Google Ads, social media advertising, website design, and much more. I asked Brett and Conner to share their insights on running effective Google Ads and we also ended up having a really helpful discussion on website design—what works, what doesn’t, and what you need in place before running ads. In this episode, we cover: The must-haves before running Google Ads to ensure successWebsite dos and don’ts, whether or not you plan to advertiseA surprising place they recommend putting contact forms on your siteHow to choose the right keywords for Google AdsAverage monthly ad budgets and cost per click in our industryWhy customer lifetime value matters when calculating ROIHow long it typically takes to optimize Google adsAnd moreI hope you enjoy this conversation with Conner and Brett!SHOW NOTES:Middle Way Marketing homepageMiddle Way Marketing Free Consult Middle Way Marketing Instagram @middlewaymarketingMarketing Breakthrough Session with Michelle - $49Today’s episode is brought to you by Jane — a clinic management software and EMR. We all know that choosing the right EMR can feel a bit overwhelming, especially when you’re just starting out. You’re trying to juggle both your practice needs and your budget, and that’s not always the easiest combination. That’s why Jane came up with the new Balance Plan. It includes the essential features you need to keep things running smoothly in your clinic, without the extra stuff you don’t. 1:1 telehealth, unlimited support, email reminders, and more are included, no matter which plan you choose. So, if you’re looking for an EMR that helps you focus on your patients, not your costs, Jane is here for you — just like a part-time assistant. Plans start as low as $39 a month in the US. Visit jane.app/pricing to learn more — and if you’re ready to get started, use my code ACUSCHOOL1MO at sign-up for a 1-month grace period on your new account.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.