Creator economy and monetization

In this episode of the User Friendly podcast, Thomas Kim (TK), Director of Product Management – Creator Monetization at YouTube and Dennis Ortiz, Principal at Monitor Deloitte and US Advertising, Publishing, Social Media, and Platforms sector leader, join host Hanish Patel. They explore how creator economy platforms can support and encourage creators by providing opportunities for monetization and building loyalty, while prioritizing transparency and trust. They also consider the impact of generative AI on creator economy growth.