Useful Creator podcast

What if Your Personal Brand is Secretly Killing Your Business? ft. Conrad Baird

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Today on Useful Creator we are answering the question: How do you grow your business…when people only trust you?


In this episode, I sit down with Conrad, the founder of Affordable Imports Studios and we unpack something most entrepreneurs don’t talk about:


How personal brand success can help your business grow while at the same time slow your business scaling.


We talk about:


- The moment he had to leave his job and go all in And the the sacrifices required to build something sustainable

- The difficulty of transferring trust from a person to a brand

- Why investing in people beats investing in systems


We also get into his honest opinions on content:


- And why community beats cold marketing almost every time

- Why for him word-of-mouth is still king

- And how problem-solving, not marketing, became the core of his business


If you’re trying to build a brand…If you’re wrestling with the balance between personal identity and company growth, You’re going to want to hear this one.

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