#216 Building a Brand Through Community and Events with Samantha Mason, Founder of Mason Market

✨ Maya Seshadri, Global Event Marketing Director @ TikTok☁️ Career journey from wedding planning intern to global event marketing director☁️ The difference between event marketing and experiential marketing☁️ What it takes to bring digital brands to life through in-person experiences☁️ How to navigate high-pressure events when plans inevitably change☁️ How global brands prepare for Cannes Lions☁️ Advice for advocating for your growth and building your own career pathJoin the Sky Society Marketing Girly private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Marketing girlies, we know this was one of your favorites... so we're bringing it back. Listen to Natalie's special solo episode packed with interview tips to help you stand out before, during, and after every interview.Join the Sky Society Marketing Girly private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨ Cayla DeRegis, Senior Director, Social + Community @ Away☁️ Why the best brand content tells stories instead of selling products☁️ The storytelling framework behind a product launch that sold out☁️ Why Cayla rarely scrolls social media for creative inspiration☁️ The one skill Cayla believes AI will never replace☁️ How to write hooks that actually stop the scroll☁️ How to break into marketing without a traditional marketing backgroundJoin the Sky Society Marketing Girly private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Join Natalie for a solo episode on the interview communication mistakes that can make a big difference, plus learn tips every marketing girly needs to show up polished, professional, and confident.Join the Sky Society Marketing Girly private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨ Samantha Mason, Founder of Mason Market☁️ From working in brand partnerships at Erewhon to launching her own marketing agency ☁️ What goes into planning brand events and activations at scale ☁️ Why community is becoming more valuable than influencer marketing ☁️ Lessons from going fully freelance and building something from scratch ☁️ How to break into experiential and brand marketingJoin the Sky Society Marketing Girly private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨  Stephanie Carrillo, Marketing Consultant and Former Senior Director of Global Marketing @ Universal Music Group ☁️ How Stephanie pivoted from pre-law to music marketing, Senior Director of Global Marketing @ Universal Music Group ☁️ Lessons learned from leading marketing campaigns at Capitol Records and Motown☁️ Behind the scenes of building the TikTok influencer network at Universal Music Group ☁️ What goes into launching creative marketing campaigns for top artists like Ice Spice ☁️ Strategies for breaking into the music marketing industry Join the Sky Society Marketing Girly private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨  Mackie Swoger, Senior Manager, Marketing @ Hulu☁️ Mackie’s story of resilience and adaptability in the entertainment world☁️ Career-defining lessons learned from 10+ college internships☁️ How to break into entertainment marketing and stand out☁️ Strategies for building confidence in a competitive field☁️ Behind-the-scenes insights into entertainment marketing campaignsJoin the Sky Society Marketing Girly private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Join Natalie for a special solo episode where she breaks down the 8 red flags that could be holding your resume back, from missing metrics to vague bullet points, formatting mistakes, LinkedIn inconsistencies, and more. A must-listen for marketing girlies ready to make their resume clearer, stronger, and recruiter-approved. Join the Sky Society Marketing Girly private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨ Laura Galvan, Director of Social Media at Favorite Daughter☁️ From no social media experience to leading a viral brand account☁️ How employee-generated content replaces influencers and drives sales☁️ The strategy behind live shopping and selling high-ticket products☁️ The power of networking, coffee chats, and shooting your shot☁️ Why passion and persistence matter more than having the perfect resumeJoin the Sky Society Marketing Girly private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Join Natalie for a special solo episode on how to build standout mock campaigns that actually help you land marketing opportunities. She’ll share how to use Campaign Studio by Sky Society to create polished, portfolio-worthy campaigns that feel strategic, professional, and recruiter-ready.Join the Sky Society Marketing Girly private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co