Marketing Girly by Sky Society

Natalie Peters

Get real marketing advice from women who’ve done it. Hosted by Natalie Peters, Marketing Girly shares honest career journeys and actionable tips on how to get into marketing, land competitive marketing jobs, and build a marketing career you actually love. Each week, hear from successful women in marketing across different industries and specialities as they reveal how they broke into marketing and what really matters when growing your career.

173 Episoder

#173 From Intern to VP at Variety with Susanne Ault, VP of Features and Events Programming @ Variety
26.8.2025
24:21
✨ Susanne Ault, VP of Features and Events Programming at Variety☁️ How Suzanne grew at one brand for 15 years☁️ What producing live media looks like at a legacy brand☁️ How to stay inspired while growing at the same company☁️ Behind the scenes of brand partnerships with Canva and Meta☁️ Advice for building relationships that shape your careerJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#172 The Career That Came from Believing Anyway with Sydney Blake Thomas, Director of Brand Marketing @ BÉIS
19.8.2025
55:36
✨ Sydney Blake Thomas, Director of Brand Marketing @ BÉIS☁️ How Sydney turned a gender studies degree into a brand marketing career☁️ How taking a title demotion led to 3 promotions in 3 years☁️ Career advice on building relationships and betting on yourself☁️ What brand marketing actually looks like behind the scenes☁️ How to grow your personal brand and mentor others in your industryJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
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#171 [REPLAY] Defying The Odds in Beauty Marketing with Zoe Greene, Creative Project Manager @ OUAI
12.8.2025
53:12
✨ Zoe Greene, Creative Project Manager @ OUAI☁️ Advice for breaking into beauty marketing with no experience☁️ How to ask your way to success☁️ Assessing your career trajectory at a position☁️ Communication tips for advancing into a leadership roleJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#170 How to Get a Coffee Chat with Anyone
5.8.2025
17:38
Join Natalie in a special solo episode where she talks all about how to reach out to your network, steps to crafting your own messages, maximizing the coffee chat experience, and taking the first step toward meaningful conversations.Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#169 [REPLAY] Pivoting With Purpose And Navigating a Non Linear Career Path with Emily Blumhardt, Senior Manager, Global Brand Integrated Communications @ Shiseido
29.7.2025
44:49
✨ Emily Blumhardt, Senior Manager, Global Brand Integrated Communications @ Shiseido☁️ The ins and outs of production roles☁️ How to build authority in a male-dominated industry☁️ Adjusting to life in New York and building a social life from scratch☁️ Emily’s MBA experience in the fashion and luxury industry in New York☁️ The value of non traditional work experience☁️ The importance of self-advocacy and self-confidenceJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#168 Inside The World Of On-Campus Marketing with Suzanne Plahm, Director, Collegiate And Field Marketing @ Celsius
22.7.2025
39:12
✨ Suzanne Plahm, Director, Collegiate And Field Marketing @ Celsius☁️ How Suze turned a college brand ambassador role into a full-time marketing career ☁️ How field marketing drives real-time consumer trial and feedback ☁️ Career lessons from working at Red Bull, Anheuser-Busch, and Celsius ☁️ Advice for landing competitive college ambassador programs (even without a marketing degree) ☁️ The unexpected LinkedIn DM that helped her land her role at CelsiusJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#167 How to Build a Job-Winning Marketing Resume
15.7.2025
23:56
Join Natalie in a special solo episode where she shares actionable advice on crafting a marketing resume.Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#166 From 6 to 100 Alo Stores and Now Guiding Global Brands with Mirela Pajazetović, Senior Director, Global Retail Expansion @ Alo Yoga
8.7.2025
45:02
✨ Mirela Pajazetović, Senior Director, Global Retail Expansion @ Alo Yoga ☁️ How Mirela grew Alo Yoga from 6 to 100+ stores through strategic retail expansion ☁️ How to turn inconsistent in-store experiences into a luxury-level customer journey ☁️ Career moves that helped her go from sales associate to global retail director ☁️ Advice for breaking into fashion retail without following a traditional path ☁️ The leadership traits that set you up for long-term success in retail and beyondJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#165 Why Brand Management Might Be Your Dream Job with Margaret Li, Senior Brand Manager @ Procter & Gamble
1.7.2025
40:19
✨ Margaret Li, Senior Brand Manager @ Procter & Gamble ☁️ The difference between brand marketing and brand management ☁️ How to know if getting your MBA is the right move ☁️ Resume tips that will actually get you hired ☁️ How to stand out in competitive marketing interviews ☁️ Why you need to take ownership of your career growth Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#164 [REPLAY] Unlocking Opportunities in Luxury Fashion Marketing with Bonnie Wong, Senior Manager, Client Engagement @ Saint Laurent
24.6.2025
37:02
✨ [REPLAY] Bonnie Wong, Senior Manager, Client Engagement @ Saint Laurent☁️ Bonnie’s career journey from Chanel, to Christian Dior, Bottega, Hermès, and Saint Laurent☁️ Defining client engagement and experiences☁️ Internship strategies for luxury fashion industry☁️ Planning and executing luxury events☁️ Career progression and networking in luxury fashion marketingJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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Marketing Girly by Sky Society

Natalie Peters

173 Episoder

#173 From Intern to VP at Variety with Susanne Ault, VP of Features and Events Programming @ Variety

#172 The Career That Came from Believing Anyway with Sydney Blake Thomas, Director of Brand Marketing @ BÉIS

#171 [REPLAY] Defying The Odds in Beauty Marketing with Zoe Greene, Creative Project Manager @ OUAI

#170 How to Get a Coffee Chat with Anyone

#169 [REPLAY] Pivoting With Purpose And Navigating a Non Linear Career Path with Emily Blumhardt, Senior Manager, Global Brand Integrated Communications @ Shiseido

#168 Inside The World Of On-Campus Marketing with Suzanne Plahm, Director, Collegiate And Field Marketing @ Celsius

#167 How to Build a Job-Winning Marketing Resume

#166 From 6 to 100 Alo Stores and Now Guiding Global Brands with Mirela Pajazetović, Senior Director, Global Retail Expansion @ Alo Yoga

#165 Why Brand Management Might Be Your Dream Job with Margaret Li, Senior Brand Manager @ Procter & Gamble

#164 [REPLAY] Unlocking Opportunities in Luxury Fashion Marketing with Bonnie Wong, Senior Manager, Client Engagement @ Saint Laurent