Marketing Girly by Sky Society

Natalie Peters

Join Marketing Girlies building their dream career! Founder of Sky Society and your host, Natalie Peters, interviews successful women in marketing sharing their best career advice. Natalie dives deep into marketing career stories with women who are exactly where you want to be. Learn what actually matters when it comes to starting and accelerating your marketing career so you can make your dream job your real job.

138 Episoder

#138 Building Brands Through Business Development and Partnerships with Megan Reed, Director of Business Development @ Baked by Melissa
17.12.2024
48:42
✨ Megan Reed, Director of Business Development @ Baked by Melissa ☁️ Megan’s unique path through business development and partnerships ☁️ The value of self-advocacy and pitching ideas to leadership ☁️ Lessons from working with iconic brands like ClassPass and Baked by Melissa ☁️ How to overcome challenges in early-career sales roles Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#137 Navigating Purpose-Driven Marketing with Brittany Bishop, VP of Marketing at GirlTREK
10.12.2024
42:33
✨ Brittany Bishop, VP of Marketing at GirlTREK☁️ The value of vulnerability in professional settings ☁️ Transitioning into digital and social marketing within entertainment, including work on iconic campaigns like American Horror Story ☁️ Strategies for breaking into competitive industries and taking risks in new cities ☁️ Advice for pursuing purpose-driven marketing careers in nonprofits or socially responsible companies Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
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#136 Career Growth in Beauty Marketing with Kat Vong, Sr. Director, E-Commerce @ Hourglass Cosmetics
3.12.2024
55:33
✨ Kat Vong, Sr. Director, E-Commerce @ Hourglass Cosmetics ☁️ Behind the scenes look at Kat’s previous roles in CPG, beauty, and subscription e-commerce ☁️ Insights into the unique challenges and opportunities in beauty e-commerce, including customer retention and loyalty strategies ☁️ Practical advice for navigating early career decisions and how to leverage transferable skills ☁️ Emerging trends shaping the beauty industry Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#135 How to Master Marketing Interviews
26.11.2024
30:39
Join Natalie for a special solo episode where she shares her favorite tips on exactly what to do before, during and after your job interviews to stand out.
#134 Breaking Into Fashion Marketing & PR with Caddy Davies, Founder and Director @ Caddy Collabs (prev. Asos, Nasty Gal and In The Style)
19.11.2024
38:11
✨ Caddy Davies, Founder and Director @ Caddy Collabs (prev. Asos, Nasty Gal and In The Style)☁️ Behind the scenes of fashion PR and collaborations☁️ Building and maintaining strong industry relationships to open doors for future career opportunities☁️ Mastering collaborations between influencers and brands to drive deeper brand engagement☁️ How to adapt your skills to different areas of marketing, from PR to collaborations, to increase your marketability☁️ Insights into the early stages of starting your own agencyJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#133 Lessons in Career Pivots and Growth with Natalie Rao, Senior Manager, Public Relations and Affiliate Marketing @ Brooklinen
12.11.2024
47:44
✨ Natalie Rao, Senior Manager, Public Relations and Affiliate Marketing @ Brooklinen☁️ Tips for balancing creativity with data in marketing ☁️ How to build confidence and grow through career challenges ☁️ Exploring the benefits of mindfulness and meditation in managing stress☁️ Behind the scenes of succeeding in affiliate marketing Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#132 LIVE Marketing Intern Panel
5.11.2024
48:36
Listen to Sky Society's LIVE virtual panel featuring marketing interns from leading companies, offering a unique perspective on their internships.✨ Ellie Kirby, Digital Marketing Intern @ LVMH (Givenchy Beauty)✨ Esme Huynh, Digital Marketing Intern @L'Oréal Luxe✨ Brooke Taylor, GolfPass Direct-to-Consumer Product and Services Intern @ NBC Sports Next✨ Elaina Skowronek, E-commerce Marketing & Management Intern @Fanatics✨ Sara Walker, Creative Partnerships @ NBC Sports
#131 Mastering Marketing in Media with Kristin Hume, Senior Director of Brand & Marketing @NPR
29.10.2024
45:45
✨ Kristin Hume, Senior Director of Brand & Marketing @NPR☁️ Insights on growing audiences and building brands in a competitive industry☁️ How to focus on high-impact marketing efforts when everything “works”☁️ Tips for caring and feeding of your friendly creative☁️ Overcoming imposter syndrome and advocating for career growth☁️ Key steps for crafting a unique brand identity and standing out in a crowded market.Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
#130 Mock Marketing Projects in Marketing Experience Lab (Mini Episode)
21.10.2024
17:18
Join Natalie for a special solo episode where she shares why mock marketing projects matter and what you'll see inside Marketing Experience Lab.Join the waitlist for Marketing Experience Lab here!
#129 Empowering BIPOC Women in Media with Deena Campbell, Beauty Director @ Marie Claire
15.10.2024
34:53
✨ Deena Campbell, Beauty Director @ Marie Claire ☁️ Deena’s career transitions across journalism, brand, and editorial☁️ Behind the scenes of working with top beauty brands like Chanel, Christian Dior, and more☁️ Advocating for BIPOC women in media and uplifting black-owned beauty brands☁️ Deena’s groundbreaking launch of a dedicated Black hair channel at Essence☁️ Tips for women breaking into the beauty industry and how to stand outJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

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Marketing Girly by Sky Society

Natalie Peters

138 Episoder

#138 Building Brands Through Business Development and Partnerships with Megan Reed, Director of Business Development @ Baked by Melissa

#137 Navigating Purpose-Driven Marketing with Brittany Bishop, VP of Marketing at GirlTREK

#136 Career Growth in Beauty Marketing with Kat Vong, Sr. Director, E-Commerce @ Hourglass Cosmetics

#135 How to Master Marketing Interviews

#134 Breaking Into Fashion Marketing & PR with Caddy Davies, Founder and Director @ Caddy Collabs (prev. Asos, Nasty Gal and In The Style)

#133 Lessons in Career Pivots and Growth with Natalie Rao, Senior Manager, Public Relations and Affiliate Marketing @ Brooklinen

#132 LIVE Marketing Intern Panel

#131 Mastering Marketing in Media with Kristin Hume, Senior Director of Brand & Marketing @NPR

#130 Mock Marketing Projects in Marketing Experience Lab (Mini Episode)

#129 Empowering BIPOC Women in Media with Deena Campbell, Beauty Director @ Marie Claire