#202 From Sephora Sales Floor to Beauty Marketing with Sarah Thompson, Senior Manager, Influencer, and Social Media Marketing @ Morphe

✨  Sarah Thompson, Senior Manager, Influencer, and Social Media Marketing @ Morphe☁️ From working the Sephora floor to leading beauty marketing teams ☁️ The strategy behind building real relationships with influencers ☁️ What actually goes into a beauty brand rebrand ☁️ Why creativity and analytics both matter in social media marketing ☁️ The TikTok metrics beauty brands actually track (hook rate, saves, shares)Join the Sky Society Marketing Girly private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨  Niara Simon-Hollis, Sr. Marketing Director, Streaming @ Tastemade☁️ Do’s and don’ts when relocating for a job☁️ Embracing diversity and storytelling in marketing☁️ The value in having a unique perspective and point of view☁️ Prioritizing company culture when evaluating new roles☁️ Transitioning from fashion to entertainment marketingJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Join Natalie in a special solo episode as she celebrates 200 episodes of Marketing Girly and reflects on the biggest lessons she’s learned from building a podcast and growing Sky Society over the past five years. If you are a marketing girly that dreams of launching a business, building something meaningful, or simply taking the next step in their career, this one’s for you.Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Join Natalie for a special solo episode where she helps you get over your fear of posting on LinkedIn and shares fun, creative ideas to boost your visibility, show off your personality, and start attracting new career opportunities.Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨  Colette Killworth, Director of PR & Influencer Marketing @ ColourPop☁️ From event intern at Too Faced to Director of PR & Influencer at ColourPop ☁️ How influencer events generated $6M+ in earned media value ☁️ What EMV actually means and how beauty brands measure success ☁️ Cold-email strategy that landed her beauty agency role ☁️ Why storytelling is her career edge in PR and influencer ☁️ Behind the scenes of nostalgic collabs like TwilightJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Join Natalie for a special solo episode where she breaks down the six toughest questions you’ll face in marketing interviews, from “Tell me about yourself” to salary expectations and greatest weakness. Learn the basics to answer each of them as a confident marketing girly.Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨  Deena Campbell, Beauty Director @ Marie Claire ☁️ Deena’s career transitions across journalism, brand, and editorial☁️ Behind the scenes of working with top beauty brands like Chanel, Christian Dior, and more☁️ Advocating for BIPOC women in media and uplifting black-owned beauty brands☁️ Deena’s groundbreaking launch of a dedicated Black hair channel at Essence☁️ Tips for women breaking into the beauty industry and how to stand outJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Join Natalie for a special solo episode where she shares quick, actionable tips to refresh your marketing resume, avoid common mistakes, and stand out in your next job application. Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨ Emily Wettleson, Ecommerce and Operations Manager at Miaou☁️ Career journey from experiential marketing to running e-comm at Miaou☁️ What actually goes into planning fashion events and pop-ups☁️ Behind the scenes of designing, launching, and marketing fashion collections☁️ Lessons from leaving a big corporate job that looked great on paper☁️ What to ask in interviews to make sure you’ll actually grow in the role☁️ Advice for building a fulfilling career based on what excites youJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Join Natalie in a special solo episode where she talks to marketing girlies who feel like they never have “enough experience” to land the jobs they actually want. Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co