5 lessons for B2B marketers for 2018

21.8.2017

The Leopard B2B Lounge

0:00

31:33

As digital transformation continues to sweep the world of B2B marketing, it’s nearly impossible to stay ahead of the curve of emerging capabilities and evolving customer expectations. Marketing expert Dawn-Marie Kerper sits down with host Steve Mudd for a lively conversation around five key lessons for B2B marketers, as distilled from the recent Association of National Advertisers Business Marketing Association 2017 Masters of Business-To-Business Marketing conference in Chicago.

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5 lessons for B2B marketers for 2018
21.8.2017
31:33
As digital transformation continues to sweep the world of B2B marketing, it’s nearly impossible to stay ahead of the curve of emerging capabilities and evolving customer expectations. Marketing expert Dawn-Marie Kerper sits down with host Steve Mudd for a lively conversation around five key lessons for B2B marketers, as distilled from the recent Association of National Advertisers Business Marketing Association 2017 Masters of Business-To-Business Marketing conference in Chicago.
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5 lessons for B2B marketers for 2018

The Leopard B2B Lounge

Flere episoder fra "The Leopard B2B Lounge"

AI, 5G, Mixed Reality, Blockchain and Quantum computing: what marketers need to know today

5 lessons for B2B marketers for 2018

A history of women in advertising

How to choose an advertising agency

Understanding artificial intelligence or: How I learned to stop worrying and love the bots

What Is change management and how not to screw it up