The Leopard B2B Lounge

With a wave of new technologies set to crash upon the shores of marketers everywhere, marketing expert Karen Cantey and marketing strategist Steve Mudd take a light-hearted look at how everything is about to change.

As digital transformation continues to sweep the world of B2B marketing, it’s nearly impossible to stay ahead of the curve of emerging capabilities and evolving customer expectations. Marketing expert Dawn-Marie Kerper sits down with host Steve Mudd for a lively conversation around five key lessons for B2B marketers, as distilled from the recent Association of National Advertisers Business Marketing Association 2017 Masters of Business-To-Business Marketing conference in Chicago.

Writer Lynn Biederstadt joins host Steve Mudd for a personal and provocative look at the experience of being a women in the male-dominated world of advertising. From pill box hats to working on “women’s brands” to seeing a new generation of leaders emerge, the Lounge looks at what has—and hasn’t—changed since the glory days of Madison Avenue.

With a dizzying array of options, choosing the right agency partner can confound even the most seasoned marketer. In this candid discussion, guest expert Kelly Hanratty and host Steve Mudd start to unravel the mysteries of agency selection. How should you evaluate agency culture and capabilities? How do you fuel agency creativity and build strong relationships? When should you fire your agency? When should an agency fire you? (Hint: No hitting allowed. Ever.)

Understanding artificial intelligence and its impact on business is critical for leaders from all industries. In this engaging discussion, host Steve Mudd chats with marketing experts Clark Vander Broek and Karen Cantey about what they learned at World of Watson, IBM's premiere event for cognitive computing. They talk bots, the race to cure cancer, and the future of humankind.

Change management is critical to the process of business transformation, but most companies get it dead wrong. Learn from industry experts on how successful organizations approach change management through a marketing lens to achieve results.