Marketing Isn’t Broken, Your Data Is - Justin Rashidi

When marketing performance drops, companies usually blame the channel. But according to Justin Rashidi, co-founder and Chief Strategy Officer at SeedX, most marketing problems are actually data problems. In this episode, he explains how attribution models, dashboards, and dirty data can mislead even experienced teams.

Welcome to another episode of the Ecom Ops podcast! Today, we host Liz Stack, Senior Brand Manager at Yotpo and a passionate advocate for women in e-commerce. Liz shares her journey, Yotpo’s mission, and her involvement with the Women in E-Commerce community. Get ready for an inspiring conversation filled with insights and success stories.

In this episode, John Bruno shares how B2B and B2C leaders must rethink pricing, promotions, digital transformation, and AI-driven discovery in a volatile market.

In this episode, Steve Zisk of Redpoint Global explains why AI Engine Optimization (AEO), structured data, and clean customer identity are becoming essential for eCommerce success.

In this episode, Serge Salager, CEO of Visualping, joins Norbert Strappler to reveal how a tool used by 2 million people helps brands stay ahead of competitors, trends, and threats, all by watching the web smarter.

In this episode, Andrew Stern, CEO of Quilt Software, joins Norbert Strappler to reveal how small retailers are using modern software to fight back against outdated systems and big-box competition.

In this episode, Sheila Berry, CRO at UniUni and former Shopify executive, joins Norbert Strappler to unpack what real innovation looks like in eCommerce, and why the delivery experience defines your brand as much as your product does.

In this episode, Dave Gulas, Co-Founder & President of EZDC 3PL, joins Norbert Strappler to unpack what makes a 3PL partnership actually work. From last-minute freight rescues to fixing the "big warehouse" customer-service problem, Dave explains why small brands need fulfillment partners who move fast, communicate, and care.

Welcome to our Special Mix! In this episode, we're breaking down the key elements every Amazon store owner should know. If you're an eCommerce business owner looking to scale, optimize your operations, and enhance your Amazon marketplace strategies, this episode is just for you.

In this episode, Mark Girvan, CRO at Cin7 and former FreshBooks leader, joins Norbert to talk about scalable systems, AI co-pilots, and why omnichannel is now economic armor for SMBs.