The Branding Business School Podcast podcast

158. You Don’t Need to Be the Best—You Just Need to Be Someone’s Favorite. Here’s How.

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“Chasing “better” leads to burnout, but chasing “different” leads to freedom and a brand that holds pricing power.” -Victoria Marcouillier

If you’ve ever felt stuck in comparison—asking yourself how to compete with someone already doing what you want to do—you're not alone. Victoria shares her personal journey from a corporate web design agency to founding BrandWell, and how choosing to lean into what made her boldly, unapologetically different led to lasting brand clarity and freedom. In this short and sweet episode, you’ll learn why chasing “the best” leads to burnout, how authenticity creates stronger client connections, and what it really means to build a brand around your unique strengths. This episode is your reminder that clarity and connection—not competition—are what truly drives a thriving business.

Links Mentioned in Today's Episode:

Find Your Differentiator with The Branding Business School

BrandWell Designs

For show notes, head to www.thebrandingbusinessschool.com/thepodcast/


Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/

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