Marketing Doesn’t Work — Unless You Do THIS!

Episode Title: Marketing Doesn’t Work! (Until You Understand the Customer Journey)Series: PT PintcastGuest: Andrea Tager, Fractional Marketing Leader | LinkedIn: linkedin.com/in/andreatagercheneyHost: Jimmy McKay | ptpintcast.comWhat You’ll Learn:Why marketing fails when it doesn’t match real buyer behaviorThe problem with “patchwork” brandingWhy Apple’s marketing works and yours doesn’t (yet)How to fix mushy positioning statementsThe power of speaking directly to your ideal audienceWhy motion ≠ progress[00:00:00] Why “Marketing Doesn’t Work” (and who this is for)[00:04:12] Sales process vs. the real customer journey[00:08:33] Invisible decision-making: Reddit, Yelp, and 3am Google[00:12:10] Random acts of marketing = random results[00:16:40] Tactics vs. Strategy: The content trap[00:23:18] What branding really means (and what it doesn’t)[00:29:10] Patchwork marketing gets patchwork results[00:36:05] Apple’s Mac vs. PC ads: A lesson in clarity[00:42:55] Messaging mistakes clinics make[00:49:00] Game time: Mushy or Mighty (live feedback)[00:54:00] Andrea’s parting advice for clinic owners[00:57:00] What’s next on PT PintcastNotable Quotes:“You’re not Apple. Yet.”“Marketing without strategy is just expensive noise.”“You’re not pizza — you don’t need to please everyone.”“Motion without direction is just a monkey humping a football.”

???? Throwback episode! This conversation with Jimmy McKay, PT, DPT was originally recorded in 2022, and we’re bringing it back as part of our 10-year anniversary celebration of the Everything PT Podcast.In this classic interview, Jimmy — the creator and host of PT Pintcast — takes us behind the scenes of his unique path from radio DJ to physical therapist, and how he used communication, content, and a pint of beer to create one of the most influential brands in physical therapy.???? What you’ll learn:How Jimmy transitioned from rock radio to PT schoolThe origin story of PT PintcastWhy communication matters more than credentials in PTHow podcasting can grow your career, clinic, or impactWhat to do with imposter syndrome (hint: keep going)

In this episode of PT Breakfast Club, the team gets into the weeds of modern clinic operations — from pricing dilemmas and payer limitations to creative ways to scale without hiring. Topics range from Medicare regulations and concierge models to hilarious but real tactics like dry needling for dogs and influencer-style job posts.Topics include:The truth behind “booked but broke” clinicsGrowing revenue with leverage (not headcount)What PTs need to understand about their contract with insuranceHow to ethically add premium services in a Medicare modelMemberships, marketing hacks, and maximizing each patient hourParody, content creation, and why your funniest idea might be your best adFeatured Segments:Mailbag: “Why am I busy but still broke?”“Martha” and Medicare: The ethics of add-on feesMarketing that doesn’t feel like marketingCreative ways PTs are monetizing beyond the clinicMentioned in this episode:Dry Needling for Dogs™ (it’s fake… or is it?)RTM, telehealth, and weekend visit pricingLinkedIn as a job-market weaponChronic Pain Candles (yes, again)

Pelvic health physical therapist Faith Stokes brings the ???? in this candid conversation on treating the misunderstood — from Hard Flaccid Syndrome to trauma-informed care. She shares her unique journey from reptile medicine to healthcare, her CSM 2025 talk, and how she handles the hard cases with heart and humility.In this episode:Her journey from snake handler to pelvic health PTWhat PTs need to understand about Hard Flaccid SyndromeWhy mentorship isn’t always formalClinical reasoning when you don’t have all the answersUsing compassion when the textbooks failHow to grow as a communicator, even when you miss the markFeatured at CSM 2025: ???? “It’s Not That Hard: Clinical Reasoning in the Management of Hard Flaccid Syndrome”

Guest: Phil McKelvy, DPTTopics: Parkinson’s care without neuro certs, RTM implementation, digital health, and balancing clinical work with creative PT projects.What you’ll learn:Why intensity matters more than certifications in Parkinson’s careFree tools to treat movement disorders without overwhelming your practiceThe truth about RTM: what it is, how to do it, and why it’s here to stayHow to think differently about burnout, energy, and filling your cup in PTWhy APTA isn’t just about CEUs — it’s about connectionResources Mentioned:Rogue Physical Therapy YouTubePower for Parkinson’sMatt Jurek on RTMPrompt EMR, Orva HealthOne More Wave - Adaptive Surf TherapyPhil’s Contact:[email protected]: Philip McKelveyInstagram: @philmckelvey.dpt

This episode dives into the collision of physical therapy, content strategy, and the booming wellness economy. Jimmy and Dave discuss:Why most PT associations are too slow to actHow red light therapy, cold plunges, and saunas are shifting public perceptionWhat PT clinics can learn from gyms, influencers, and high-ticket brandsThe 3-circle model for non-dues revenue and media expansionWhy cash-based clinics win the speed gameHow Gen Z is shaping the new “maximalist” health economy???? Resources Mentioned:Dave Kittle’s PracticeMcKinsey Future of Wellness ReportPT Pintcast YouTube Channel???? Subscribe, share, and leave a review to support the show.

What if you never had to "recruit" again? In this episode of PT Pintcast, Will Humphreys shares how physical therapy clinic owners can build teams through connection, vision, and emotion — not just job postings. You’ll learn how to write job ads that feel like love letters, how to use intentional friction to filter out bad fits, and why creating safety is your most powerful leadership tool.About the Guest:Will Humphreys is a PT, entrepreneur, author, and founder of Freedom Through Profits, where he helps practice owners grow profitable businesses they love. He previously built and exited a successful clinic group and now teaches others how to scale with systems, purpose, and heart.Will's Ultimate PT OT SLP Summit: https://www.summit.virtualrockstar.com/What You’ll Learn:Why hiring isn’t a numbers game — it’s a connection gameThe neuroscience of storytelling in businessHow to lead with authenticity and build loyaltyTools to create an emotional brand that stands out in PTLinks + Mentions:???? Will Humphreys on YouTube: https://www.youtube.com/@willhumphreys???? Reach out to Will: https://freedomthroughprofits.com???? More from PT Pintcast: https://www.ptpintcast.com???? Get Will’s Free Hiring Email Template: https://freedomthroughprofits.com/hiring-letter???? Book Mention: Start With Why by Simon Sinek

Today’s PT Breakfast Club serves up fake ads and real strategy.From a podcast started with $80 and a mic in a PT school bedroom — we now outrank million-dollar marketing departments. Why? Consistency. Vision. Showing up.In this episode:???? How to rethink continuing ed as a Combine model???? Why your CEU program should just partner with MedBridge???? Red Bull isn’t an energy drink brand — and neither are you???? The McDonald's SMS review tactic that clinics should steal???? Fake ads with real lessons — CordyCluck™ & CPTGPT™This one hits hard, gets weird, and ends on a chicken.

This episode goes deep with Logan from Blue Rose Physical Therapy and Blue Rose Running on why ROI should stand for Return on Impact, not investment.We break down the truth about running injuries, the psychology behind pain, and why trust is the #1 clinical skill PT school barely teaches.Plus — our segment “Run It or Rethink It,” where we tackle stretching, shoe mileage, gait analysis, and more.

PTs talk about business education like it’s Bigfoot — everyone says it exists, nobody has actually seen it. So Jimmy McKay and David Fathalikhani decided to stop waiting for someone else to build it.In this episode, they break down the creation of the first crowd-sourced, free MBA-style curriculum for physical therapists, launching January 1, 2026.You’ll hear:How one LinkedIn post attracted dozens of volunteer instructorsWhy PTs struggle with business (fear, uncertainty, no roadmap)How the year-long curriculum is structured (monthly themes + weekly micro-lessons)Why finance, operations, leadership, culture, law, and real estate must be part of PT educationWhat PTs can finally learn that DPT programs never had time to teachHow the entire project stays free and open to the professionWhether you’re launching a cash practice, growing a clinic, or just want to understand the business of healthcare, this is the foundation for everything that comes next.