Mark Fawcett on Gen Z’s desire to learn useful skills

In this podcast MediaCat Magazine's Editor Mike Piggott chats to the founder of Studio Gilmore, Paddy Gilmore, about how and when he first began thinking of incorporating humour into his work, going into brands to do 'humour audits', the fine line between comedy and tragedy, how Sigmund Freud fits into all this, and some of the best humorous marketing and advertising work he's seen in recent times. You can also read this written interview we did with Paddy.

In this pod our Editor Mike Piggott chats to Claire Atkin, CEO and Co-Founder of Check My Ads, the adtech watchdog. They discuss how Check My Ads has evolved from an agency to an institute, Claire's definition of brand safety, dismantling the disinformation economy, what's happening inside corporations right now, what a better advertising system might look like, as well as the possible positive and negative impact that AI might have on brand safety in the future. They also briefly manage to talk about lemons. This podcast is half an hour long, and packed with lots of insight and wisdom from Claire. We hope you enjoy. Sign up to Check My Ads newsletter, to stay updated on the latest developments around brand safety.

For this podcast our Editor Mike Piggott spoke to Glenn Fisher. Glenn is an author, copywriter and speaker. His book The Art Of The Click was shortlisted for a Business Book of the Year award. He also created a copywriting podcast, All Good Copy, and is co-founder of The Fix, a project by copywriters for copywriters. They discussed the state of the marketing industry when it comes to copy, and how copywriters need to be involved earlier in the creative process, the things Glenn learned from their inaugural event Fix Fest, long copy and humour in copy, as well as briefly, somehow, touching on I'm A Celebrity... Get Me Out Of Here!

For this latest MediaCat Magazine podcast our Editor Mike Piggott spoke to Rani Patel. Rani is MD and Founder at CALLING, Adweek Europe Future is Female winner 2021, and Campaign Top 10 Trailblazer 2021, and a returning guest to the pod. They discussed the July theme at the magazine of 'Truth and Lies', Rani's new agency CALLING, work the agency did for Trans Pride 2023, their Medium blog called CALLING Verses, which explores topics such as Black masculinity, trans pride, and advertising, how and why transparency is so important for brands and businesses, and where Gen Z stands in terms of truth and trust. Useful links and info CALLING was founded in January 2023 by Rani Patel and Josh Tenser, CALLING is a creative collective, invented for a world of change; advertising with a higher calling. CALLING is a different choice for brands seeking a creative partner that reflects the world their audience lives in. By using a fluid, collective model, the CALLING team is designed to constantly reflect changes in culture. Helping brands be seen by their audience — and allowing communities to see themselves in the work those brands produce. Clients include: Dr. Marten’s, Self Space, Inner Circle and Interflora. CALLING VERSES is the writing platform by CALLING — the creative collective for a world of change. Monthly chapters by friends who are heard less often.  You can find out more about CALLING on IG and LinkedIn MediaCat Magazine podcast: Rani Patel on the fluid identity of Gen Z

For this podcast our Editor Mike Piggott spoke to Steven Watson, Director at Stack Magazines. We start this pod in a slightly unusual fashion, with Mike and Steven immediately talking about moustaches, naked men and subverting the male gaze. They eventually get around to discussing magazines. They begin with why Steven started the business in 2008, how the industry and the desire for print has changed over the years, how Steven picks titles for subscribers, who the subscribers are, why AI is no threat to indie publications, and finally, they talk about some of Steven's favourite titles (see the list below). Useful links 10 of the best independent magazines right now Indiecon Festival 2023, in Hamburg (Steven is speaking) Stack's Discord Russia-Ukraine war: indie magazines against hopelessness

For this podcast our Editor Mike Piggott spoke to Annalisa Roy and Kirsty Saddler. Annalisa was previously head of strategy at Grey London, and has also worked for AMV BBDO, BBH and Publicis. She now runs her own brand and creative consultancy. Her client, Kirsty, is VP Global Brand Marketing at Speedo International. Kirsty has worked agency side at DDB, BBH New York and Anomaly, and was head of strategy at BBH London before making the jump into the brand world with Leon Restaurants, and then moving onto Speedo two years ago. In this podcast Mike asks Kirsty and Annalisa about incremental versus radical change and how you balance the two as a leader, whether clients know what they want when it comes to briefs, the culture of swim and making the water more equitable, how much brands can (and perhaps should) help improve our way of life, the water and wellness, and Speedos' plans for the upcoming Olympics. Useful links Speedos Swim United Annalisa Roy's consultancy Speedos' advice and blog

In this podcast MediaCat Magazine's Editor Mike Piggott speaks to Lori Meakin. Lori is an exec member of WACL, co-founder of Joint, Founder & CEO of The Others and Me, and author of No More Menemies, a book about building a more gender-equal world where men are no longer the enemy. They discuss why Lori decided to write the book (trigger warning: there is a brief mention of sexual assault in the first few minutes of this discussion). They then get into why and how men are lost and how they can become more pro-social, '90s girl power and what feminism means today, why it gets a bad rep and where men fit into these conversations, why patriarchy is not fit for purpose, and how the themes of the book apply to the advertising and marketing world. We end the pod with Lori sharing her four favourite books, as part of our ongoing series. About the book We live in troubled times: even though gender equality is proven to benefit all of us, including men, the anti-feminist backlash is growing, especially amongst young men, and cancel culture creates a climate of fear even for the men who want to help. So how can we get past the gender wars and 'menemies' mindset, and build a world that works better for all of us? No More Menemies answers that question. In it, Lori sets out a Reality Check on eight big issues of gender inequality, including sex, parenting, taking up space, and the world of work. She explores the relationship between homophobia, transphobia and misogyny, how society has, for centuries, taught men to belittle anything ‘girly’ and to police each other's masculinity; and she highlights how much of the problem remains invisible to all of us. Then, rather than telling men how they should change, she builds from what they already want and care about. She’s spent many hours talking to all kinds of men, from undergrads to grandads, to understand what it feels like to be a man right now; and to try and uncover reasons why men might genuinely want to lean in to gender equality. The results are fascinating, sometimes funny, and full of hope and positivity. Useful links Buy No More Menemies in paperback, hardback or on Kindle Follow Lori on LinkedIn for the latest opinions and comments Find out more about her consultancy The Others & Me And please vote for her to take the No More Menemies learnings to SXSW

For this podcast our Editor Mike Piggott spoke to Cody Amos, Creative Director at Heckler HQ. Cody has around a decade of experience in film visual effects, working at places such as Industrial Light & Magic (ILM) and Weta Digital. They discuss Cody's way into the business and the many hats he now wears as a Creative Director, overseeing VFX and sometimes directing himself. At Heckler HQ Cody now does a lot of work for brands, creating adverts and so on. They discuss how this differs from his work on Hollywood movies (such as Spider-Man: Far From Home) and his thoughts on the ongoing SAG-AFTRA strike in the US and how the VFX community doesn't have a union in the way that actors and writers do. They also touch on some work Cody did for Worksafe Victoria, a campaign around gendered violence, and talk about the trend in film and TV to just 'fix everything in post', putting pressure on VFX artists. We hope you enjoy this fascinating conversation. Useful links Worksafe Victoria - campaign on gendered violence Cody's FX showreel from the movie world (including work on Spider-Man, Star Wars and The Hunger Games) Featured image: Unlimited Motion Ltd / Unsplash

For this pod Mike Piggott spoke to Mark Fawcett, CEO and Chairman at brand and social impact agency, We Are Futures. Mike asked Mark about his article for the magazine on Gen Z's quest for fairness, and dug into just how much truth and lies impacts the work of We Are Futures. They talked about purpose, trust, radical honesty from businesses, and Mark shared some insight around Gen Z's wants and needs when it comes to what brands can assist them with; to help get them into the world of work. Featured image: Polina Tankilevitch / Pexels

In a special episode for the Rebel With A Cause series Opal Turner talked to artist-turned-coach, Louisa Shaeri. Louisa used her own experiences as an autistic creative, her artwork and then neuroscientific research to form The SOLA System, a coaching method for neurodivergent creatives. If this interview was printed, you’d find half of it highlighted. We hope it will be as useful for some of you as it was for Opal, tears included. Louisa guides us through so much: from that sweet over-indexing of neurodivergent folk in the creative industries to pretending that ‘good science’ equals objectivity, psychological safety as the necessary grounds for creativity as well as strategy, and the burnout epidemic. Plus other soul soothing titbits. Fact check: we couldn’t find the specific stat Louisa references on the levels of ND students on creative courses. However, The British Interactive Marketing Association BIMA Tech Inclusion and Diversity Reportvii showed that 20% of respondents self-identified as neurodivergent, this is a 50% over-representation compared with the general population. The report also identified that people with autism were 16 times over-represented in the interactive marketing sector. By contrast, ND people are under-represented in the employed labour force.  Useful links Find out more about The SOLA System.  Take the Gallup Strengthsfinder.  Explore the binary further, in this delightful podcast with Isabelle Bale. Jem's work on circus skills creates a space that is not about getting it right.  Visit Laurie’s neuro-queer network.  Finally, since it is Pride Month, this is your regular reminder to give that £££. We encourage you to give to the disabled LGBTQIA+ folk, who are often excluded from so much of this month’s joy, and to our Trans siblings rights, safety, freedom and joy. Quotes from the pod “What is key for anyone who experiences any kind of marginalisation, particularly for those who are processing and perceiving differently and haven’t had that acknowledged and affirmed, is really creating a space of safety.”  “The foundation of safety is what means we can access creativity and the strategic parts of our brains. Those skill-sets are so much harder to access when we are worried about our job or when we think we are going to fail a client.”  “So burnout is your body has something to say. I think what a lot of people experience ‘ If I listen to it that means I’m going to have to acknowledge I can’t do any of this’ and what we do is project that into the future and think that we’ll never be able to do it.”  “So much of what neurodivergent people experience is that the given paths didn’t work and they’re looking for how. What I bring them to is that we don’t need to know how. We just need to know what and why and let the why fuel the fact we’re going to have to try a bunch of different stuff.”