MediaCat Magazine Podcast

For the latest MediaCat Magazine podcast our Editor Mike Piggott spoke to Jade Tomlin. Jade is Group Creative Director at AKQA, previously Creative Director at Tribal Worldwide London. She was one of Campaign's Faces to Watch in 2009, one of Campaign and Creative Equals ‘30 future female leaders’ in 2017, and one of The Dots '100 trailblazers for women and non-binary talent' in 2020. They discussed side quests, and how much of life and work goes according to plan, specifically within the creative marketing industry. They discussed having a main goal versus getting bogged down in a plan, the impact of parenthood and covid on planning, how side quests can grow in interesting ways, and Jade's future side quest plans.

In this latest episode of Rebel With A Cause, RANKIN's Opal Turner chats to UNKNOWN's founder, Ollie Scott. This episode tackles non-linear paths into the industry and getting the most out of side quests. Plus... helpful nuggets of wisdom on ensuring the best employer/employee match, the best questions to ask during interviews, and the questions to ask ourselves along the way. (Shout out to Ant Jackson for an additional golden nugget of practical wisdom in there, too.) Perfectly timed in a tragic era of lay-offs, panic hiring and firing, this one is a must-listen. Useful links Ollie Scott LinkedIn The Dog Days podcast (Ollie is co-host) We Are Unknown

For the latest episode in our Rebel With A Cause series, RANKIN's Opal Turner chats to award-winning strategist and the 24-year-old co-founder (and Head of Strategy ) at archtype, Josh Akapo. Their conversation explores age and wisdom from a Gen Z point of view, including experiences of the myth of meritocracy, systemic oppression and using culture as a tool of rebellion. They question whether it is the job of the marketing industry is to the generators of hope. This bumper episode is full of energy and insight into the rebellious minds of the next generation. Useful links archtype Josh Akapo's portfolio

For this pod our Editor Mike Piggott spoke to acclaimed author, blogger and speaker, Bob Hoffman, about age, wisdom, learning, and the constant and consistent failures of the advertising industry. They discussed Bob's title of Chief Aggravation Officer and whether his approach to aggravation has changed over the years, why he's both 'brave' and 'rude' about the industry, the reasons the ad industry never seems to learn, and why fame is the most reliable driver of success for brands. They also discuss Bob's latest book: ADSCAM: How Online Advertising Gave Birth to One of History's Greatest Frauds, and Became a Threat to Democracy.  About Bob Bob is the author of five Amazon #1 selling books about advertising. He’s one of the most sought-after international speakers on advertising and marketing, and one of his books, "BadMen: How Advertising Went From A Minor Annoyance To A Major Menace" exposed many of the dangerous data abuse practices that went on to make international headlines. It was selected "Best of Marketing 2017". He’s the creator of The Ad Contrarian blog and newsletter, which was named one of the world's most influential marketing and advertising blogs by Business Insider. He’s been the CEO of two independent agencies and in 2012 he was selected "Ad Person of the Year" by the San Francisco Advertising Club. Learn more about Bob and his work on his website.

For the next episode of our Rebel With A Cause podcast series, RANKIN's Opal Turner chats to Lucy Jameson, Founder of the acclaimed Uncommon Creative Studio. Full of excellent references and a range of topics, Opal and Lucy’s conversation touches on important subjects, such as Marmite, the importance of media and the lessons of Daniel Pink, to entrepreneurship and what Lucy might do if she was starting out today (hint: Thomas Heatherwick is a significant influence).  A small note from your friendly neighbourhood chronically ill podcaster (that's Opal): I apologise for any sniffles and deep breathing in this pod, the colder weather is hell on my asthma.

In the latest episode of Rebel With A Cause RANKIN's Opal Turner speaks to Ally Waring, Strategy Director at BBH London and Associate Lecturer on UAL’s Advertising BA course. From the impact of the pandemic on students to what got Ally where she is, Opal and Ally discuss what can — and maybe even should — be taken from the world of academia into the marketing industry.

For our latest podcast our Editor Mike Piggott spoke to Bee Pahnke, Head of Voice at Grey London, one of Adweek’s Young Influentials of 2022, and one of Creative Equals and Campaign Magazine’s Top 30 Future Leaders. They spoke about Bee's role of Head of Voice and what a Head of Voice actually does, client-agency relationships in 2022 and where Bee sees the future of the industry going. They also discussed the extent to which brands and businesses should get involved around issues of diversity and how they should authentically engage with the queer community. Useful links Pride Edition 2022 — podcast from Grey London If You Think Agencies Can’t Write Any More, Don’t Forget: It Takes Two to Tango Words by Bee Grey London rebrands as They to support Trans community — Campaign magazine Please note: if you’re viewing this podcast on Apple podcasts, you cannot see the links. Please view these on the MediaCat Magazine website on the podcasts page.

In this latest MediaCat Magazine podcast our Editor, Mike Piggott, spoke to the Global ECD at Media.Monks and Founder of Good Girls Eat Dinner, Jo Wallace. Jo has amassed a plethora of accolades in her career, including Campaign & Creative Equals ‘30 Creative Trailblazers’, The Dots ‘100 Trailblazers’, Young Creative Council’s ‘Badass Gal’, Pitch Magazine’s ‘Superwoman’. She made the 40 Over Forty list and was named one of Yahoo HERoes ‘Top 100 Role Model Women Executives’, and finally, she was a finalist in Campaign and IPA’s Women of Tomorrow Awards. Oh, she's also won a Gold Cannes Lions. They discussed whether winning awards comes with pressure, how you manage your reputation and how others perceive you, what she's learned about herself and her resilience from having to take the Daily Mail to court, the evolution of Good Girls Eat Dinner into a podcast, how her exhibitions There's A Good Girl and There's A Good Immigrant came to be, and whether we're likely to see another one in the future. They also discussed the campaign she worked on early in the pandemic Abusers Always Work From Home, which tackled domestic abuse, and what advice she'd give to young creatives today that are looking to get into the industry (hint: it's great advice). Useful links Jo Wallace website Good Girls Eat Dinner There's A Good Girl exhibition: How female creatives are changing the way women are portrayed in advertising — The Independent There's A Good Immigrant exhibition Please note: if you're viewing this podcast on Apple podcasts, you cannot see the links. Please view these on the MediaCat Magazine website on the podcasts page.

Welcome to the latest next episode of our miniseries Rebel With A Cause, where RANKIN‘s Opal Turner explores the relationship between strategy, planning and creativity. Opal’s theory is that strategy and planning can be a creative person’s secret weapon, so we follow as she tests this hypothesis — and the response to her being both a creative and strategist — with folks across the industry. Interviewing the man responsible for pushing her to make this podcast happen Opal speaks to her ex-boss and mentor, Nick Kendall. Nick was Global Head of Planning at BBH and a pillar of the IPA before starting The Garage Soho with, among others, Sir John Hegarty. In this discussion Opal and Nick cover building brands with strategic and creative insight, what side ‘ideas’ fall on, strategy as therapy, and why Nick would scrap the strategy department entirely. Get comfy dear listeners, it’s a good one. Featured image: Finn / Unsplash

For the latest MediaCat Magazine podcast our Editor Mike Piggott spoke to Charlotte Mair, MD of agency The Fitting Room, and one of Ad Age’s Leading Women in Marketing 2021. They discussed The Fitting Room's methodology of hype, demand and legacy, and how it relates to hip hop legends like Biggie Smalls. Was Biggie a natural marketer in terms of how he positioned himself and the brands he chose to be associated with? Listen in to find out. They also discussed the Sex Pistols, punk rock and Biggie's legacy in terms of doing 'small and right things every day'. They touch on the flip-side of legacy in terms of not believing the hype and the longevity of social media influencers, looking at those that have fallen by the wayside versus figures like Kim Kardashian that continue to shape the cultural conversation. Finally, they discuss platforms like OnlyFans and how its evolution as a platform for all types of entertainers continues. Useful links OnlyFans isn't just porn — The New York Times Biggie: I got a story to tell — documentary about Biggie Smalls, on Netflix Kim Kardashian, Beats Fit Pro Pistol — Danny Boyle's miniseries about the Sex Pistols, on Prime Video