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Has the recent TikTok ban sent you into a panic? Head into the virtual emergency room with marketing experts Michelle, Amber Figlow, and Ashli Pollard. You'll hear their content strategies, adaptability, and community-building insights. From what a TikTok ban could mean for small business owners to perspectives on how important TikTok has been for women and predictions of the future of social media, this episode serves real-time insights. Amber Figlow is a Content Strategist, Creator, and Speaker, and she serves and educates women business owners in the creative industry. She has helped hundreds of small business owners through her 1:1 services, her membership, her products, and as a content ecosystems expert. Ashli Pollard brings her 10 years working for major product brands like Prada, Rebecca Minkoff, and Sam Edelman in New York City to her entrepreneurship membership The Do-ers, and her marketing agency Dial Zero Marketing. ------------------------- In today's episode, we cover the following:
- Why the TikTok data corruption is a weak argument
- Suggestions to small business owners who are feeling nervous about the potential ban
- How Ashli's helping clients through this
- What is content repurposing, and how to do it for each platform
- Why you need to stop being precious about your content
- Why you don't want to go viral
- How losing TikTok is terrible for Facebook
- The bike-face phenomenon and how women are coming together on TikTok
- Predictions: will TikTok actually go away?
- Social media predictions
- Episode 145. How to Repurpose Content with Amber Figlow
- Episode 121. Let's Thread with Ashlie Pollard
- Episode 108. Social Content 'icks' with Amber Figlow A Creative Co.
- Episode 085. Life According to Business According to Business Consultant Ashli Pollard
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