The Healthtech Marketing Show: From the Archive: Rebuilding Your Pipeline Strategy for How Healthcare Buyers Actually Buy

News In Two: Week of 9/20/2026 by Healthcare NOW Radio and Podcast Network - Radio and Podcasts for the Healthcare Industry

Ep 142 - From the Archive: Rebuilding Your Pipeline Strategy for How Healthcare Buyers Actually Buy Another special episode from the vault. Instead of Adam Turinas hosting, you’ll hear his colleague Mark Erwich, Chief Strategy Officer at Health Launchpad, and Adam as guests on the Sway Health Podcast, in conversation with Colin Hung. They recorded this about a year ago, but if anything, the topic feels more relevant today than it did then. They get into the real mechanics of the healthcare buyer journey. Sales cycles are running past a year. Buying groups keep growing. And there’s a stat that still stops people in their tracks: most buyers say they end up choosing the first company they call, which means their minds are largely made up before they ever pick up the phone. AI is only making this harder, since it gives buyers even more ways to research before they talk to a vendor at all.

On this episode host Raj Sundar continues their Roots of Care series by challenging the notion of clinicians as mere “fixers” and exploring what it truly means to provide healing in contexts where much of a patient's health lies outside the exam room. Drawing on polyvagal theory, somatic practices, and indigenous wisdom, they examine the importance of creating containers of safety, fostering genuine presence, and supporting patient autonomy and choice. They reflect on the pressures created by a profit-driven healthcare system, the impact of clinician self-regulation, and the value of compassion, friendship, and honoring their own needs alongside those of their patients. Through practical tools and honest discussion, they seek ways to reimagine care, cultivate resilience, and find meaning and humanity in the clinician-patient relationship. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Healthcare organizations are under increasing pressure to improve access while balancing patient expectations, provider capacity, and operational complexity. On this episode host Daniel Marino is joined by healthcare access leaders Jon Fullerton and Jenny Hart to discuss what it takes to create a more coordinated and sustainable access strategy. The discussion highlights real-world barriers that often prevent organizations from achieving meaningful improvement, including fragmented workflows, underused tools, inconsistent processes, and limited alignment across clinical and administrative teams. Healthcare leaders will gain a practical perspective on how providers can evaluate current access challenges, engage stakeholders, and begin moving toward a more connected model that supports both care delivery and the patient experience.

S1E10: The Challenges and Opportunities of Integrating AI into Health Systems On the episode host Shahid Shah addresses the difference between organizations that effectively implement AI and those that only create plans. The key to success is not the AI technology itself, but the organization's ability to identify and amplify its unique strengths, or "native alpha.". Shahid argues that health systems should focus on specific, measurable outcomes and use AI to enhance existing advantages rather than seeking generic AI strategies. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”.

Defining elemental diet and medical nutrition; making an elemental diet more palatable to increase adherence; role of nutrition in health; evolving understanding of nutrition and impact on the body; payment coverage for elemental diet and medical nutrition.

What if the diseases most likely to diminish your final decade of life were already detectable perhaps 10 to 20 years before you'd feel a single symptom? On this episode host and bestselling author Gil Bashe (Healing the Sick Care System) engages Dr. Julie Chen, MD, Chief Medical Officer of Radence, a precision medicine company built within RA Capital Management's healthcare incubator, to explore what it actually means to practice evidence-based longevity medicine in a healthcare system still designed primarily to respond to disease rather than prevent it. Dr. Chen brings a uniquely credentialed perspective: fellowship-trained integrative internal medicine physician, former CMO at Human Longevity and Vitagene, researcher at the FDA, NIH, National Cancer Institute, USC, and Mount Sinai, and a 2023 honoree as one of the top 25 women leaders in biotechnology. She is a member of the Buck Institute's President's Circle. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

The Medical Device Security Challange: Balancing Patient Safety, Risk, & Innovation On this episode host Jessica Davis invites Mike Kijewski, CEO of Medcrypt, to discuss progress in medical device security and continued pain points in the wake of regulatory shifts and resource and patch management challenges. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”.

The Rural Health Transformation Program in Plain English Carrie Foote breaks down the Rural Health Transformation Program in plain English and shares how rural health clinics should be thinking about partnerships with hospitals, tech vendors, and state agencies.  All that, plus the Flava of the Week about Cityblock’s rumored acquisition of Homeward. How are the two primary care startups reportedly considering joining forces, and how can building within existing payment models lead to expanding access to those who need it the most?  Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

Stop Building That. A CIO's Test for Buy, Build, or Partner When Edmund Siy became chief information and technology officer at Bon Secours Mercy Health in May 2025, he told Becker's his opening move was cybersecurity and infrastructure, with AI to follow. Plenty of systems were pointing at pilots that year. He pointed at the plumbing. Fifteen months later the foundation is largely built and AI has stopped being a differentiator. Ambient documentation, governance committees, an AI officer on the org chart. Table stakes. Which means the hard call is no longer whether to adopt. It is where a forty seven hospital system spends its own engineering hours, where it co-develops with somebody else, and where it should admit a capability has gone commodity and just buy the thing. This is Edmund's actual test for making that call. Audit your build list. Anything three vendors already do well is payroll, not strategy. Fix the foundation before you scale AI. Infrastructure sets the ceiling on what you can safely deploy. Before signing a co-development deal, write down what you do when their roadmap slips. Put a review date on the three-year roadmap and name who is allowed to break it. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/