This gym owner got 200+ members from social media

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Jon Goodman (https://www.instagram.com/itscoachgoodman/?hl=en) about his journey from a broke personal trainer to earning over $3M a year, and the playbook that made it possible.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.🔥 Show Notes:(00:00) Introducing Jon(6:31) Building and scaling a coaching business(16:26) Finding the right niche(23:11) Leveraging podcasts for networking and referrals(32:11) Content marketing for gym owners(40:36) Generating word of mouth marketing(45:06) Growing a gym with a podcast(52:52) Getting more gym clients(58:03) Using social media to grow a business(1:04:29) The importance of talking to prospects(1:11:04) Where to go if you want to find Jon

🌎 Joe Strada (https://www.instagram.com/jmtsguy/) from Unleash’d Strength joins John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez to break down his gym model and how social media—especially TikTok—is helping him grow the business.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials:Unleash'd Strength - https://www.instagram.com/unleashdstrengthUnleash'd Strength (website) - https://unleashdstrength.com/🔥 Show Notes:(00:00) Introducing Joe(3:43) What is Unleash'd Strength? (9:30) Social media strategy and content creation(17:12) Run a successful gym with Kilo (visit https://usekilo.com/)(17:44) Positioning(20:44) Sales process and clientele(26:20) Community building and events(35:01) Economics, staffing, and balancing responsibilities(45:40) Future plans and expansion (48:18) Where to go to find Joe

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Joe Cicero (https://www.instagram.com/jmcicero/) to explore his unique gym model at The Yard, where members and trainers rent training pods by the hour. One location earns $60,000/month—and they walk through how he did it.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials:The Yard - https://www.instagram.com/goyard.fit/The Yard (website) - https://goyard.fit/2024 Year in Review - https://www.linkedin.com/pulse/yard-2024-year-review-joseph-cicero-feimc/🔥 Show Notes:(00:00) Introducing Joe(1:45) What is The Yard?(10:14) Class offerings and community building(16:54) Run a successful gym with Kilo (visit https://usekilo.com/)(17:26) Sharing data with the public(21:12) Google reviews(23:04) Marketing and client acquisition(28:33) Trainer support (29:50) Operational efficiency and staffing (36:38) Future plans(39:01) Where to go to find Joe

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) catches up with Dane McCarthy (https://www.instagram.com/mccarthydane/?hl=en) from The Athletic Clubs about how he raised $3.5M, his plans to grow, and what's next for the brand.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials:The Athletic Clubs - https://www.instagram.com/the.athleticclubs/?hl=enThe Athletic Clubs (website) - https://www.the-athleticclubs.com/🔥 Show Notes:(00:00) Introducing Dane(1:40) What are The Athletic Clubs?(5:02) Expansion plans(9:39) Why raise money?  (12:32) Run a successful gym with Kilo (visit https://usekilo.com/)(13:04) Criteria for gyms(16:01) Process for raising money(23:39) Benchmarks for Private Equity firms(28:37) Future plans and Dane's role(32:50) Where to go to find Dane

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Joshua Fry from OCR Academy to break down how his unique obstacle course gym serves kids and adults—and brings in $6,000 a week from birthday parties and $140,000 from camps.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials:OCR Academy - https://www.instagram.com/ocracademy/OCR Academy (website) - https://www.ocracademy.ca/🔥 Show Notes:(00:00) Introducing Joshua(1:15) OCR Academy overview and background(8:24) Gym facility and equipment(12:09) Class schedule and revenue streams(18:25) Run a successful gym with Kilo (visit https://usekilo.com/)(18:57) Health and safety at the gym (20:52) Lead generation and follow-up(24:02) Memberships, marketing, and member experience(31:10) Staffing(34:04) Can CrossFit gyms run this program?   (37:27) Marketing and community engagement(40:44) Where to go to find Joshua

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Anthony Zangara (https://www.instagram.com/zangara_and_co/) about how he went from running juice bars to building a growing gym brand called Grind Gyms—plus why his second location grew 5x faster than his first.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials:Grind Gyms - https://www.instagram.com/grindgyms/Grind Gyms (website) - https://www.grindbaltimore.com/🔥 Show Notes:(00:00) Introducing Anthony (4:19) Starting the first gym(8:27) Challenges and solutions in the first gym(17:57) Expansion, marketing, and community engagement(26:16) Run a successful gym with Kilo (visit https://usekilo.com/)(26:47) The second gym(37:23) Marketing the two gyms(41:48) Future plans (44:20) Where to go to find Anthony

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez talk with Kyle and Jessica Dosterschill from Hunger in the Wild Gym about how they turned a basement weightlifting gym into a growing brand—and how social media played a key role in getting them there.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials:Hunger in the Wild - https://www.instagram.com/hungerinthewild/Hunger in the Wild (website) - https://hungerinthewild.com/Kyle - https://www.instagram.com/kyledosterschill/Jessica - https://www.instagram.com/jessdosterschill/🔥 Show Notes:(00:00) Introducing Kyle & Jessica(1:41) Starting the gym in a basement(14:27) Growing the member base(18:54) Run a successful gym with Kilo (visit https://usekilo.com/)(19:26) Using social media(20:48) Current offerings and pricing(29:38) Branding and culture(38:06) Team roles and creating content(46:33) Future plans(48:38) Where to go to find Kyle & Jessica

🌎 In this episode, Mateo Lopez sits down with Marie Merritt (https://www.instagram.com/momentummarie/) from Momentum Fit to talk about the Black Friday strategy that brought in $159,000 in just 24 hours—and what gym owners can do to run successful sales without hurting their brand.P.S. If you like the show, then you'll love the Gym Worldnewsletter. Every Friday, John Franklin breaks down the possibilities of makingmoney in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so youdon't miss out.📱 Socials:Momentum Fit - https://www.instagram.com/getmomentumfit/Momentum Fit (website) - https://getmomentumfit.com/🔥 Show Notes:(00:00) Introducing Marie(2:13) What is Momentum Fit?(6:50) Packaging and pricing(13:42) Black Friday sale strategy (23:02) Run a successful gym with Kilo (visit https://usekilo.com/)(23:34) Advice for sales and discounting(28:21) Marketing and client engagement(31:54) Team training and retention(35:53) Leadership and business development(43:57) Future plans and advice for gym owners   (47:55) Where to go to find Marie

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez talk with Conor Oakley (https://www.instagram.com/oakleyfitnesscoaching/) from Forged Fitness about how he built his gym, transitioned into HYROX training, and grew a fitness league that brings in over $2K per event with HYROX-style competitions.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials:Forged Fitness - https://www.instagram.com/forged_fitness_hintonburg_/Forged Fitness (website) - https://www.crossfithintonburg.com/Ottawa Fitness League - https://www.instagram.com/ottawa_fitness_league/🔥 Show Notes:(00:00) Introducing Conor(1:33) The origins of Forged Fitness (11:23) HYROX training(16:16) Monetization and marketing HYROX  (23:56) Run a successful gym with Kilo (visit https://usekilo.com/)(24:28) Memberships and revenue(28:35) Can any gym offer HYROX training?(31:24) Ottawa Fitness League (43:36) How to run a good gym event (48:01) Where to go to find Conor

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Zach Peterson (https://www.instagram.com/zachjpete/?hl=en) from Empyre Fitness to talk about how to went from running a tattoo-inspired fashion and apparel brand to building a profitable gym business.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials:Empyre Fitness - https://www.instagram.com/empyre_fitness/?hl=enEmpyre Fitness (website) - https://www.empyrefitness.com/Tattooed & Successful - https://tattooedandsuccessful.com/🔥 Show Notes:(00:00) Introducing Zach and his entrepreneurial journey(4:18) Early marketing strategies (8:26) Transition to the gym, operations, and trainer support(23:02) Marketing the gym today(26:01) Managing staff(27:37) Run a successful gym with Kilo (visit https://usekilo.com/)(28:09) Future plans and expansion(29:09) Staff, pay, and revenue breakdown(30:56) Managing the space(32:17) Challenges and lessons learned(35:24) Keeping the gym clean(38:12) Selling gym merchandise(41:38) Balancing multiple ventures (42:59) Where to go to find Zach