How to build an onboarding system that converts like crazy

🌎 Mateo Lopez talks to Jeremy Jones (https://www.instagram.com/coachjeremyjones/?hl=en) about how he built one of Arizona’s fastest-growing gyms. They talk strategy, systems, and what it takes to reach $150k/month in revenue in just two years.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱Socials: The Collective Gilbert - https://www.instagram.com/thecollectivegilbert/The Collective Gilbert (website) - https://thecollectivegilbert.com/🔥 Show Notes:(00:00) Introducing Jeremy(2:15) What is The Collective?(6:57) Facility overview(11:41) Run a successful gym with Kilo (visit https://usekilo.com/)(12:13) Financing (17:53) Membership models and pricing (25:05) Marketing and lead generation (29:13) Sales process and closing techniques(45:14) Referral program and member engagement(48:40) Where to go to find Jeremy

🌎 Mateo Lopez is joined by Sam Willens (https://www.instagram.com/bodysamantix/) from The Micro Squad to chat about her unique online training business that offers themed workouts for nerds and fandom lovers. With nearly 3,000 members, her workouts are make fitness fun for fans of all kinds.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials:The Micro Squad - https://www.instagram.com/themicrosquad/The Micro Squad (website) - https://themicrosquad.com/Sam's TikTok - https://www.tiktok.com/@bodysamantix?lang=en🔥 Show Notes:(00:00) Introducing Sam(1:57) What is The Micro Squad?(9:59) Writing and marketing online programs(26:11) Run a successful gym with Kilo (visit https://usekilo.com/)(26:43) Scaling the business(31:01) Community building and retention(34:27) Inside the business today (40:46) Creating and approaching content(52:36) Advice for gym owners(54:38) What's next and where to go to find Sam

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Tony Gentilcore and Dr. Lisa Lewis from Core Collective Brookline about how they combined fitness and wellness services to build a business that brings in well over $50K per month.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials:Core Collective Brookline - https://www.instagram.com/corecollectivebrooklineCore Collective Brookline (website) - https://www.corecollectivebrookline.com/Tony - https://www.instagram.com/tonygentilcore/?hl=enDr. Lisa - https://www.instagram.com/drlewisconsulting/🔥 Show Notes:(00:00) Introducing Tony & Dr. Lisa(1:59) What is Core Collective?(5:49) Building the Core Collective(14:30) The business model (18:52) Run a successful gym with Kilo (visit https://usekilo.com/)(19:24) Challenges  (30:20) Branding and marketing(34:43) The role of mental health in fitness(38:00) Services, team members, and expenses(56:12) Can this model work for anyone?(59:52) Where to go to find Tony and Dr. Lisa

🌎 Mateo Lopez sits down with Scott Drapeau (https://www.facebook.com/Scottydrapeau) from Alliance Athletics to talk about how he built a $28,000/month gym in just 3 years. Scott shares how he grew from 50 to 300 members, what branding and social media strategies helped him stand out, and the lessons he's learned along the way.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials:Alliance Athletics - https://www.instagram.com/allianceathleticsoly/Alliance Athletics (website) - https://allianceathleticsoly.com/🔥 Show Notes:(00:00) Introducing Scott(2:40) Overview of Alliance Athletics(5:29) Gym space and expansion(10:38) Lessons learned(13:24) Run a successful gym with Kilo (visit https://usekilo.com/)(13:56) Branding mistakes(15:43) Membership and training programs(23:24) Growing the business(25:38) Social media and community engagement(30:18) Branding development(37:31) Staff (39:00) What's next and where to go to find Scott

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Jon Goodman (https://www.instagram.com/itscoachgoodman/?hl=en) about his journey from a broke personal trainer to earning over $3M a year, and the playbook that made it possible.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.🔥 Show Notes:(00:00) Introducing Jon(6:31) Building and scaling a coaching business(16:26) Finding the right niche(23:11) Leveraging podcasts for networking and referrals(32:11) Content marketing for gym owners(40:36) Generating word of mouth marketing(45:06) Growing a gym with a podcast(52:52) Getting more gym clients(58:03) Using social media to grow a business(1:04:29) The importance of talking to prospects(1:11:04) Where to go if you want to find Jon

🌎 Joe Strada (https://www.instagram.com/jmtsguy/) from Unleash’d Strength joins John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez to break down his gym model and how social media—especially TikTok—is helping him grow the business.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials:Unleash'd Strength - https://www.instagram.com/unleashdstrengthUnleash'd Strength (website) - https://unleashdstrength.com/🔥 Show Notes:(00:00) Introducing Joe(3:43) What is Unleash'd Strength? (9:30) Social media strategy and content creation(17:12) Run a successful gym with Kilo (visit https://usekilo.com/)(17:44) Positioning(20:44) Sales process and clientele(26:20) Community building and events(35:01) Economics, staffing, and balancing responsibilities(45:40) Future plans and expansion (48:18) Where to go to find Joe

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Joe Cicero (https://www.instagram.com/jmcicero/) to explore his unique gym model at The Yard, where members and trainers rent training pods by the hour. One location earns $60,000/month—and they walk through how he did it.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials:The Yard - https://www.instagram.com/goyard.fit/The Yard (website) - https://goyard.fit/2024 Year in Review - https://www.linkedin.com/pulse/yard-2024-year-review-joseph-cicero-feimc/🔥 Show Notes:(00:00) Introducing Joe(1:45) What is The Yard?(10:14) Class offerings and community building(16:54) Run a successful gym with Kilo (visit https://usekilo.com/)(17:26) Sharing data with the public(21:12) Google reviews(23:04) Marketing and client acquisition(28:33) Trainer support (29:50) Operational efficiency and staffing (36:38) Future plans(39:01) Where to go to find Joe

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) catches up with Dane McCarthy (https://www.instagram.com/mccarthydane/?hl=en) from The Athletic Clubs about how he raised $3.5M, his plans to grow, and what's next for the brand.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials:The Athletic Clubs - https://www.instagram.com/the.athleticclubs/?hl=enThe Athletic Clubs (website) - https://www.the-athleticclubs.com/🔥 Show Notes:(00:00) Introducing Dane(1:40) What are The Athletic Clubs?(5:02) Expansion plans(9:39) Why raise money?  (12:32) Run a successful gym with Kilo (visit https://usekilo.com/)(13:04) Criteria for gyms(16:01) Process for raising money(23:39) Benchmarks for Private Equity firms(28:37) Future plans and Dane's role(32:50) Where to go to find Dane

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Joshua Fry from OCR Academy to break down how his unique obstacle course gym serves kids and adults—and brings in $6,000 a week from birthday parties and $140,000 from camps.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials:OCR Academy - https://www.instagram.com/ocracademy/OCR Academy (website) - https://www.ocracademy.ca/🔥 Show Notes:(00:00) Introducing Joshua(1:15) OCR Academy overview and background(8:24) Gym facility and equipment(12:09) Class schedule and revenue streams(18:25) Run a successful gym with Kilo (visit https://usekilo.com/)(18:57) Health and safety at the gym (20:52) Lead generation and follow-up(24:02) Memberships, marketing, and member experience(31:10) Staffing(34:04) Can CrossFit gyms run this program?   (37:27) Marketing and community engagement(40:44) Where to go to find Joshua

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Anthony Zangara (https://www.instagram.com/zangara_and_co/) about how he went from running juice bars to building a growing gym brand called Grind Gyms—plus why his second location grew 5x faster than his first.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials:Grind Gyms - https://www.instagram.com/grindgyms/Grind Gyms (website) - https://www.grindbaltimore.com/🔥 Show Notes:(00:00) Introducing Anthony (4:19) Starting the first gym(8:27) Challenges and solutions in the first gym(17:57) Expansion, marketing, and community engagement(26:16) Run a successful gym with Kilo (visit https://usekilo.com/)(26:47) The second gym(37:23) Marketing the two gyms(41:48) Future plans (44:20) Where to go to find Anthony