🌎 Why would two gym owners walk away from $700K a year in large group revenue? Mateo Lopez chats with Lane and Payden Montgomery from Go Performance & Fitness about their decision to switch to semi-private training, the obstacles they hit along the way, and how going smaller gave them more control and a stronger business.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials:
Go Performance & Fitness - https://www.instagram.com/goperformanceptc
Go Performance & Fitness (website) - https://goperformanceptc.com/
🔥 Show Notes:
(00:00) Introducing Lane & Payden
(2:01) What is Go Performance & Fitness?
(5:00) Challenges of large group training model
(9:45) Burnout and implementing semi-private training
(21:43) Handling the transition and client reactions
(31:52) How the business improved with semi-private training
(37:40) Run a successful gym with Kilo (visit https://usekilo.com/)
(38:12) Building a strong team and core values
(42:45) Financial impact
(47:13) Future plans for the gym
(53:16) Where to go to find Lane & Payden
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