Building a Brand: The Art of Reputation and Connection in a Digital World - with James Burtt

Jeannette talks to branding expert and podcasting extraordinaire James Burtt about the evolution of branding in today's digital landscape, exploring the significance of personal branding and the impact of social media. James shares his unique journey from being a Michael Bublé tribute act to becoming a successful entrepreneur in the audio space, highlighting the importance of understanding one's brand reputation and core values. The discussion also touches on the transformative power of video in podcasting, the role of AI in content creation, and the essential elements that make a brand resonate with its audience You’ll Learn Why: A brand is fundamentally about reputation. It is the promise a company makes and how well it delivers on that promise. Understanding what you want your brand to represent is crucial for building a strong identity. Establishing core values, mission statements, and unique selling propositions (USPs) is essential for any brand. The podcasting landscape has evolved significantly, with video becoming a critical component.  Brands must adopt a "show" mentality rather than just a "podcast" mentality to maximise their content's reach and impact. This episode is living proof that no matter where you’re starting from — or what life throws at you — it’s never too late to be brave, bold, and unlock your inner brilliant. Visit ⁠https://brave-bold-brilliant.com/⁠ for free tools, guides and resources to help you take action now 📩 Want extra support? Email ⁠[email protected]⁠ to book your free mentoring session with Jeannette. Let’s make your next move your bravest yet. CONNECT WITH JEANNETTE: Jeannette’s linktree - ⁠https://linktr.ee/JLinfoot⁠ ⁠https://www.jeannettelinfootassociates.com/⁠ YOUTUBE - ⁠https://www.youtube.com/@braveboldbrilliant⁠ LinkedIn - ⁠https://uk.linkedin.com/in/jeannettelinfoot⁠ Facebook - ⁠https://www.facebook.com/jeannette.linfoot/⁠ Instagram - ⁠https://www.instagram.com/jeannette.linfoot/⁠ Tiktok - ⁠https://www.tiktok.com/@brave.bold.brilliant⁠ VALUABLE RESOURCES Brave Bold Brilliant - ⁠https://brave-bold-brilliant.com/⁠ Brave, Bold, Brilliant podcast series - ⁠https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970⁠ ABOUT THE HOST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development. Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams. Podcast Description Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first hand insight into how they unleashed their potential to become Brave Bold Brilliant. From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself. This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/

Jeannette discusses the pressing need for CEOs and leaders to make swift decisions in an increasingly chaotic business environment. With the gap between successful leaders and others widening, she discusses why it's not about having all the answers but rather the ability to act decisively, even with incomplete information. You’ll Learn Why: Successful leaders prioritise making decisions quickly, often with only 70% of the necessary information, rather than waiting for perfect conditions that may never come. Effective leaders rely on their intuition and gut feelings when making decisions, recognising that instinct can guide them through uncertainty. The current business landscape is characterised by rapid change and uncertainty, requiring leaders to be flexible and responsive to both challenges and opportunities. Effective leadership involves three key elements: leading oneself, galvanising teams, and making tough business decisions, especially during challenging times. Clarity and understanding often come from taking action rather than waiting for certainty This episode is living proof that no matter where you’re starting from — or what life throws at you — it’s never too late to be brave, bold, and unlock your inner brilliant. Visit ⁠https://brave-bold-brilliant.com/⁠ for free tools, guides and resources to help you take action now 📩 Want extra support? Email ⁠[email protected]⁠ to book your free mentoring session with Jeannette. Let’s make your next move your bravest yet. CONNECT WITH JEANNETTE: Jeannette’s linktree - ⁠https://linktr.ee/JLinfoot⁠ ⁠https://www.jeannettelinfootassociates.com/⁠ YOUTUBE - ⁠https://www.youtube.com/@braveboldbrilliant⁠ LinkedIn - ⁠https://uk.linkedin.com/in/jeannettelinfoot⁠ Facebook - ⁠https://www.facebook.com/jeannette.linfoot/⁠ Instagram - ⁠https://www.instagram.com/jeannette.linfoot/⁠ Tiktok - ⁠https://www.tiktok.com/@brave.bold.brilliant⁠ VALUABLE RESOURCES Brave Bold Brilliant - ⁠https://brave-bold-brilliant.com/⁠ Brave, Bold, Brilliant podcast series - ⁠https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970⁠ ABOUT THE HOST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development. Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams. Podcast Description Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first hand insight into how they unleashed their potential to become Brave Bold Brilliant. From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself. This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/

What does it really take to build a Top 10 podcast and a powerful personal brand in today’s digital world? In this episode of the Brave Bold Brilliant podcast, host Jeannette Linfoot sits down with James Burtt, a leading podcast strategist, brand expert, and creator of one of the UK’s most impactful business podcasts. Together, they dive deep into podcasting, personal branding, marketing strategy, and building influence in a crowded digital space. About James Burt James Burtt is a Podcast Content Expert, Marketing Board Advisor, and Course Director at the Chartered Institute of Marketing, with a career spanning brand strategy, media production, and business development. He is the founder of Phonic Media and co-founder of Pivot Productions Group, and the host of the iTunes Top 10 podcast Building The Brand, where he interviews world-class entrepreneurs, CEOs, and marketing leaders. With experience across marketing, content strategy, podcast production, and brand building, James has helped shape how modern businesses grow authority and scale through media. About His Business Through ventures like Phonic Media and Pivot Productions Group, James helps brands and entrepreneurs: Build powerful podcasts that generate influence Develop high-impact content strategies Position themselves as leaders in their industry Turn attention into authority and revenue His work sits at the intersection of media, marketing, and modern brand building, exactly where today’s biggest opportunities lie. About the Host Jeannette Linfoot is a serial entrepreneur, investor, and CEO, with over 30 years of experience scaling businesses globally. She is known for helping leaders unlock growth, navigate complexity, and build high-performance businesses. About Brave Bold Brilliant Brave Bold Brilliant is a global platform dedicated to helping entrepreneurs and leaders: Scale their businesses Build clarity and confidence Make bold decisions that drive results Through mentoring, programmes, and the podcast, BBB empowers individuals to achieve extraordinary success. About the Podcast The Brave Bold Brilliant Podcast features conversations with world-class entrepreneurs, CEOs, and industry leaders, sharing real insights, strategies, and lessons behind success. If you're serious about business growth, leadership, and personal development, this is the podcast for you. What You’ll Learn in This Episode: How to build a Top 10 podcast from scratch The power of personal branding in 2026 Content strategies that actually drive growth How to position yourself as an authority in your niche The future of podcasting and media 👉 New episodes every week 👉 Real conversations with world-class leaders 👉 Practical strategies you can apply immediately CONNECT WITH JEANNETTE: Jeannette’s linktree - ⁠⁠https://linktr.ee/JLinfoot⁠⁠ ⁠⁠https://www.jeannettelinfootassociate... YOUTUBE - ⁠⁠   / @braveboldbrilliant   LinkedIn - ⁠⁠  / jeannettelinfoot⁠⁠   Facebook - ⁠⁠  / ⁠⁠  JeannetteLinfoot Instagram - ⁠⁠  / ⁠⁠  Jeannette.Linfoot Tiktok - ⁠⁠  / brave.bold.brilliant⁠⁠   VALUABLE RESOURCES Brave Bold Brilliant - ⁠⁠https://brave-bold-brilliant.com/⁠⁠ Brave, Bold, Brilliant podcast series - ⁠⁠https://podcasts.apple.com/gb/podcast...

In this episode of the Leaders In Strategy podcast, host Mike Harris sat down with Jeannette, who shared her journey from corporate CEO to successful entrepreneur and advisor, offering profound insights into the strategic drivers of business growth and profitability.  The discussion delves into the importance of leadership development, the power of a growth mindset, and why a common language across an organisation is critical for success. Whether you’re a solopreneur or a corporate leader, this blend of lived experience and practical advice provides a roadmap for anyone looking to align their professional ambitions with a life by design. You’ll Learn Why: Successful entrepreneurship is often about gaining freedom, choice, and flexibility to align your professional portfolio with your personal life goals. True business success requires a holistic approach that integrates leading yourself, leading your team, and leading the business. Avoid disconnect by ensuring that leadership training and development are explicitly linked to the overarching business plan and strategy. Business leaders must have a firm grasp of their key financial indicators—performance, financial strength, and liquidity—to survive the high failure rates of early-stage businesses. This episode is living proof that no matter where you’re starting from — or what life throws at you — it’s never too late to be brave, bold, and unlock your inner brilliant. Visit ⁠https://brave-bold-brilliant.com/⁠ for free tools, guides and resources to help you take action now 📩 Want extra support? Email ⁠[email protected]⁠ to book your free mentoring session with Jeannette. Let’s make your next move your bravest yet. KEY MOMENTS 02:00 – From corporate CEO at Saga and TUI to building a global business portfolio. 04:12 – The Mantra for Life 07:54 – What sets "Brave, Bold, Brilliant" apart 13:58 – Top Tips and Defining your "Why," CONNECT WITH JEANNETTE: Jeannette’s linktree - ⁠https://linktr.ee/JLinfoot⁠ ⁠https://www.jeannettelinfootassociates.com/⁠ YOUTUBE - ⁠https://www.youtube.com/@braveboldbrilliant⁠ LinkedIn - ⁠https://uk.linkedin.com/in/jeannettelinfoot⁠ Facebook - ⁠https://www.facebook.com/jeannette.linfoot/⁠ Instagram - ⁠https://www.instagram.com/jeannette.linfoot/⁠ Tiktok - ⁠https://www.tiktok.com/@brave.bold.brilliant⁠ VALUABLE RESOURCES Brave Bold Brilliant - ⁠https://brave-bold-brilliant.com/⁠ Brave, Bold, Brilliant podcast series - ⁠https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970⁠ ABOUT THE HOST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development. Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams. Podcast Description Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first hand insight into how they unleashed their potential to become Brave Bold Brilliant. From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself. This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/

Jeannette Linfoot on the Leaders In Strategy Podcast | Scaling, Leadership & SuccessWhat does it really take to lead, scale, and succeed at the highest level? In this powerful clip from the Leaders In Strategy Podcast, Jeannette Linfoot shares her insights on business growth, leadership, and what separates high performers from the rest.If you're serious about scaling your business and elevating your leadership, this is one to watch. 💡 What You’ll Learn: The mindset required to scale successfully Key leadership principles from top-level executives How to navigate growth and complexity in business What separates good leaders from exceptional ones 🎙️ About the Podcast: The Leaders In Strategy Podcast brings together high-level leaders, founders, and strategists to share real-world insights on scaling businesses, leadership, and long-term success. 👩‍💼 About Jeannette Linfoot: Jeannette Linfoot is a globally recognised entrepreneur, investor, and business leader with over 30 years of experience building and scaling successful companies across multiple industries. 🚀 About Brave Bold Brilliant: Brave Bold Brilliant is a platform designed to help ambitious individuals scale faster, lead better, and unlock their full potential. Through expert-led mentoring, powerful conversations, and actionable strategies, we help you achieve more. 👉 Explore mentoring & programmes: https://brave-bold-brilliant.com CONNECT WITH JEANNETTE: Jeannette’s linktree - ⁠⁠https://linktr.ee/JLinfoot⁠⁠⁠⁠ https://www.jeannettelinfootassociate... YOUTUBE - ⁠⁠ / @braveboldbrilliant LinkedIn - ⁠⁠ / jeannettelinfoot⁠⁠ Facebook - ⁠⁠ / ⁠⁠ Jeannette Linfoot Instagram - ⁠⁠ / ⁠⁠ jeanette.linfoot Tiktok - ⁠⁠ / brave.bold.brilliant⁠⁠ VALUABLE RESOURCES Brave Bold Brilliant - ⁠⁠https://brave-bold-brilliant.com/⁠⁠ Brave, Bold, Brilliant podcast series - ⁠⁠https://podcasts.apple.com/gb/podcast... 🔥 Subscribe for more leadership insights, business strategies, and scaling advice. ------- Jeannette Linfoot, leaders in strategy podcast, business leadership, scaling a business, entrepreneur mindset, business strategy, leadership insights, startup growth, executive leadership, business success tips, Brave Bold Brilliant, podcast clips, founder advice, leadership mindset, scaling strategies

Jeannette explores the mentorship gap that often leaves talented entrepreneurs stuck in years of operational stagnation despite their high ambition and hard work. She breaks down the typical founder's journey from the "hustle mode" of early years to the common 10-year plateau, arguing that self-sufficiency is a lie and that real growth requires the interruption of one's own calcified thinking.  By emphasising that mentorship is an investment in perspective rather than just instruction, this episode serves as a wake-up call for leaders to stop doubling down on effort and start leveraging external expertise to collapse time and elevate their leadership standards. You’ll Learn Why: Most founders don't fail, but they often plateau for a decade or more because they lack the outside proximity needed to see their own blind spots. Real mentorship is about interruption, not just instruction Scaling a business effectively is less about increasing hustle and more about leveraging better thinking Stagnation at a specific revenue level is not neutral; it represents a significant compounded loss of opportunity, impact, wealth, and personal freedom. This episode is living proof that no matter where you’re starting from — or what life throws at you — it’s never too late to be brave, bold, and unlock your inner brilliant. Visit ⁠https://brave-bold-brilliant.com/⁠ for free tools, guides and resources to help you take action now 📩 Want extra support? Email ⁠[email protected]⁠ to book your free mentoring session with Jeannette. Let’s make your next move your bravest yet. KEY MOMENTS [00:01:21] The breakdown of the typical 10-year founder plateau [00:04:19] The introduction of Rise Academy [00:05:43] A deep dive into the four primary functions of real mentorship [00:07:44] Critical self-reflection questions CONNECT WITH JEANNETTE: Jeannette’s linktree - ⁠https://linktr.ee/JLinfoot⁠ ⁠https://www.jeannettelinfootassociates.com/⁠ YOUTUBE - ⁠https://www.youtube.com/@braveboldbrilliant⁠ LinkedIn - ⁠https://uk.linkedin.com/in/jeannettelinfoot⁠ Facebook - ⁠https://www.facebook.com/jeannette.linfoot/⁠ Instagram - ⁠https://www.instagram.com/jeannette.linfoot/⁠ Tiktok - ⁠https://www.tiktok.com/@brave.bold.brilliant⁠ VALUABLE RESOURCES Brave Bold Brilliant - ⁠https://brave-bold-brilliant.com/⁠ Brave, Bold, Brilliant podcast series - ⁠https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970⁠ ABOUT THE HOST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development. Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams. Podcast Description Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first hand insight into how they unleashed their potential to become Brave Bold Brilliant. From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself. This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/

What are the most powerful business lessons from 2026 so far? In this special Brave Bold Brilliant compilation episode, we bring together the most impactful insights, strategies, and breakthrough moments from our world-class guests across Q1 2026. From scaling global businesses… to navigating leadership challenges… to making bold, game-changing decisions, this episode is packed with the kind of wisdom that can transform how you think, lead, and grow. Whether you're an entrepreneur, CEO, founder, or ambitious professional, this is your shortcut to learning from some of the best minds in business. 🚀 In This Episode, You’ll Discover: ✔️ The biggest business trends shaping 2026 ✔️ Proven strategies to scale faster and smarter ✔️ Leadership lessons from top CEOs and founders ✔️ How to make better decisions under pressure ✔️ The mindset shifts required to build long-term success 🎧 About the Podcast – Brave Bold Brilliant The Brave Bold Brilliant Podcast is one of the UK’s leading business podcasts, featuring world-class entrepreneurs, CEOs, and industry leaders. Each episode delivers practical insights, powerful stories, and proven strategies to help you scale your business, elevate your leadership, and unlock your full potential. 🎙️ About the Host – Jeannette Linfoot Hosted by Jeannette Linfoot, a globally recognised entrepreneur, investor, and mentor with over 30+ years of experience building and scaling businesses across multiple sectors. Jeannette shares real-world insights and interviews exceptional guests to help you grow faster and think bigger. 🌐 About Brave Bold Brilliant Brave Bold Brilliant is a global business and leadership platform dedicated to helping entrepreneurs and leaders achieve extraordinary results. Through mentoring, programmes, and content, BBB equips you with the tools, strategies, and mindset needed to succeed in today’s fast-moving world. 👉 Learn more:https://brave-bold-brilliant.com/ 👉 Explore Rise Academy:https://brave-bold-brilliant.com/programmes/rise-academy/ 📩 Want extra support? Email ⁠⁠[email protected]⁠⁠ to book your free mentoring session with Jeannette. Let’s make your next move your bravest yet. CONNECT WITH JEANNETTE: Jeannette’s linktree - ⁠⁠https://linktr.ee/JLinfoot⁠⁠ ⁠⁠https://www.jeannettelinfootassociates.com/⁠⁠ YOUTUBE - ⁠⁠https://www.youtube.com/@braveboldbrilliant⁠⁠ LinkedIn - ⁠⁠https://uk.linkedin.com/in/jeannettelinfoot⁠⁠ Facebook - ⁠⁠https://www.facebook.com/jeannette.linfoot/⁠⁠ Instagram - ⁠⁠https://www.instagram.com/jeannette.linfoot/⁠⁠ Tiktok - ⁠⁠https://www.tiktok.com/@brave.bold.brilliant⁠⁠ VALUABLE RESOURCES Brave Bold Brilliant - ⁠⁠https://brave-bold-brilliant.com/⁠⁠ Brave, Bold, Brilliant podcast series - ⁠⁠https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970⁠ If you’re serious about growth in 2026... 🔔 Subscribe for weekly business insights

Melissa Snover, CEO of Remedy Health, shares her accidental path to entrepreneurship and how she is revolutionising the wellness industry. F rom custom 3D-printed vitamins to personalised medicine, Melissa discusses the power of data and technology in creating bespoke health solutions, and provides valuable advice on scaling a team, protecting company culture, and navigating the complexities of venture capital. You’ll Learn Why: Embracing an accidental start can lead to a career driven by a passion for disruptive solutions. Combining additive manufacturing and AI is the key to delivering high-quality, personalised nutrition and medicine at a global scale. Prioritising culture fit over technical skills alone is essential for maintaining a positive and innovative environment during rapid growth. Choosing the right investment partners and understanding complex term sheets is more critical to long-term success than simply securing capital. This episode is living proof that no matter where you’re starting from — or what life throws at you — it’s never too late to be brave, bold, and unlock your inner brilliant. Visit ⁠https://brave-bold-brilliant.com/⁠ for free tools, guides and resources to help you take action now 📩 Want extra support? Email ⁠[email protected]⁠ to book your free mentoring session with Jeannette. Let’s make your next move your bravest yet. KEY MOMENTS 04:08 – Melissa recounts how a university project at Lancaster Business School unexpectedly became her first successful business venture. 09:47 – An overview of Remedy Health’s two core brands 18:11 – Strategies for scaling a team from 4 to over 200 employees 22:51 – Essential advice for founders on navigating venture capital CONNECT WITH JEANNETTE: Jeannette’s linktree - ⁠https://linktr.ee/JLinfoot⁠ ⁠https://www.jeannettelinfootassociates.com/⁠ YOUTUBE - ⁠https://www.youtube.com/@braveboldbrilliant⁠ LinkedIn - ⁠https://uk.linkedin.com/in/jeannettelinfoot⁠ Facebook - ⁠https://www.facebook.com/jeannette.linfoot/⁠ Instagram - ⁠https://www.instagram.com/jeannette.linfoot/⁠ Tiktok - ⁠https://www.tiktok.com/@brave.bold.brilliant⁠ VALUABLE RESOURCES Brave Bold Brilliant - ⁠https://brave-bold-brilliant.com/⁠ Brave, Bold, Brilliant podcast series - ⁠https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970⁠ ABOUT THE HOST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development. Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams. Podcast Description Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first hand insight into how they unleashed their potential to become Brave Bold Brilliant. From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself. This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/

Jeannette looks into the most dangerous place in business: comfort.  While many leaders fear failure or competition, the true threat is a quiet slide into irrelevance. She explores why the most successful leaders are those who treat reinvention as a requirement rather than an option, especially in an era of rapid AI integration and shifting consumer behaviours.  From identifying lethal stability to mastering the art of the strategic pivot, this episode is a wake-up call for any leader or entrepreneur who has stopped feeling uncomfortable. You’ll Learn Why: Constant revenue and steady clients can mask a dangerous lack of evolution. Accepting a good status quo is the primary barrier to achieving greatness and long-term growth. Technology is shifting the goalposts, making current relevance more valuable than past reputation. Staying ahead requires questioning your assumptions every six months to avoid becoming a "Kodak leader." Powerful leadership demands a consistent upgrade of your network, mindset, and identity. This episode is living proof that no matter where you’re starting from — or what life throws at you — it’s never too late to be brave, bold, and unlock your inner brilliant. Visit ⁠https://brave-bold-brilliant.com/⁠ for free tools, guides and resources to help you take action now 📩 Want extra support? Email ⁠[email protected]⁠ to book your free mentoring session with Jeannette. Let’s make your next move your bravest yet. KEY MOMENTS [00:00] – Why comfort, not competition, is the greatest threat to modern business. [02:40] – How AI and shifting consumer behaviours have rendered the 10-year-old business model obsolete. [04:45] – The Market Truth: why the economy rewards current relevance over a storied reputation. [06:30] – The Three Questions of Complacency CONNECT WITH JEANNETTE: Jeannette’s linktree - ⁠https://linktr.ee/JLinfoot⁠ ⁠https://www.jeannettelinfootassociates.com/⁠ YOUTUBE - ⁠https://www.youtube.com/@braveboldbrilliant⁠ LinkedIn - ⁠https://uk.linkedin.com/in/jeannettelinfoot⁠ Facebook - ⁠https://www.facebook.com/jeannette.linfoot/⁠ Instagram - ⁠https://www.instagram.com/jeannette.linfoot/⁠ Tiktok - ⁠https://www.tiktok.com/@brave.bold.brilliant⁠ VALUABLE RESOURCES Brave Bold Brilliant - ⁠https://brave-bold-brilliant.com/⁠ Brave, Bold, Brilliant podcast series - ⁠https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970⁠ ABOUT THE HOST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development. Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams. Podcast Description Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first hand insight into how they unleashed their potential to become Brave Bold Brilliant. From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself. This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk

Jean-Jacques Morin, Group Deputy CEO of Accor Group, breaks down his unconventional journey from the rigid engineering worlds of Deloitte and Motorola to the human-centric pulse of global hospitality.  He reveals how a background in finance and technology became his secret weapon for transforming Accor into an asset-light powerhouse, and discusses the high-stakes survival of the pandemic, the delicate art of maintaining a brand’s DNA during a merger, and why envy is the most important trait he looks for when hiring his next leadership team. You’ll Learn Why: Curiosity and risk-taking are the fundamental drivers of a successful, non-linear career path. A saying no mindset is the most courageous and essential trait for a successful CFO. Maintaining the original DNA of an entity is the make-or-break factor in successful business acquisitions. Envy and intrinsic motivation often outweigh a perfect resume when building high-performance teams. The "Helicopter" leadership style works—knowing when to hover for strategy and when to land for execution—is vital for a CEO. This episode is living proof that no matter where you’re starting from — or what life throws at you — it’s never too late to be brave, bold, and unlock your inner brilliant. Visit ⁠https://brave-bold-brilliant.com/⁠ for free tools, guides and resources to help you take action now 📩 Want extra support? Email ⁠[email protected]⁠ to book your free mentoring session with Jeannette. Let’s make your next move your bravest yet. KEY MOMENTS [01:50] Why an engineering background and curiosity led him to move from semiconductors into travel and power. [06:35] The "Failure is not an option" mentality [12:15] Accor’s massive 8-year transformation [25:50] Defining brilliance as having the stomach to judge a situation beyond just the data. CONNECT WITH JEANNETTE: Jeannette’s linktree - ⁠https://linktr.ee/JLinfoot⁠ ⁠https://www.jeannettelinfootassociates.com/⁠ YOUTUBE - ⁠https://www.youtube.com/@braveboldbrilliant⁠ LinkedIn - ⁠https://uk.linkedin.com/in/jeannettelinfoot⁠ Facebook - ⁠https://www.facebook.com/jeannette.linfoot/⁠ Instagram - ⁠https://www.instagram.com/jeannette.linfoot/⁠ Tiktok - ⁠https://www.tiktok.com/@brave.bold.brilliant⁠ VALUABLE RESOURCES Jean-Jacques Morin - https://www.linkedin.com/in/jeanjacques-morin/ Brave Bold Brilliant - ⁠https://brave-bold-brilliant.com/⁠ Brave, Bold, Brilliant podcast series - ⁠https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970⁠ ABOUT THE HOST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development. Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams. Podcast Description Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first hand insight into how they unleashed their potential to become Brave Bold Brilliant. From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself. This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/