How to Use AI to Uncover What Your B2B Audience is Really Asking

Episode: Use AI to Uncover What Your B2B Audience Is Really AskingHost: Donna Peterson, Owner & President, World InnovatorsLength: 25:46Episode SummaryMost brands still publish first and pray later. In this episode, Donna shows a better path: start with the exact questions your audience is already asking, then use AI to surface, validate, and organize those questions into high-performing content across podcast, blog, email, social, and newsletters.You’ll learn simple, practical ways to capture questions from trade shows, sales calls, customer service, and transcripts, then turn them into long-tail, low-competition topics your team can rank for and build trust with- especially for high-consideration B2B offers like industrial equipment, executive education, and auctions. Donna walks through a lightweight workflow using ChatGPT, AnswerThePublic/AlsoAsked, SEMrush, and Fathom to: (1) mine questions, (2) check search viability, (3) outline content, and (4) repurpose it- without losing your human voice. She closes with a weekly cadence you can actually stick to: one question, one pillar, many derivatives.Key Takeaways You Can Implement Right Away:Lead with questions, not products. Your buyer journey starts in a search box- mirror their wording.Go where questions happen. Trade shows, hallway chats, sessions, sales calls, support tickets, meeting transcripts.Use AI as an assistant, not an autopilot. Let AI help mine questions, draft outlines, and keep message consistency- then add your expertise and tone.Target long-tail intent. Prioritize specific, low-volume queries you can actually rank #1 for and win qualified demand.Centralize questions. Keep a shared sheet so podcast, blog, email, and social all build on the same weekly question.Repurpose by design. One question → podcast → blog → LinkedIn posts → email → monthly recap newsletter.Align with services. Choose questions that help, and map to what you sell- value plus relevance.Keep it simple. Start with one question per week; consistency beats complexity.Episode Chapters:00:00 Why audiences respond to questions (and trust grows when you answer them)03:10 Where to find real questions: shows, sessions, coffee chats, sales & support07:05 AI toolkit: ChatGPT, AnswerThePublic/AlsoAsked, SEMrush, Fathom transcripts12:00 Turning questions into outlines, posts, emails, and a monthly recap16:15 Long-tail strategy for niche B2B topics (and avoiding broad, crowded keywords)19:20 Examples by segment: manufacturing, exec ed, industrial auctions22:10 Team workflow: shared question log, role alignment, and repurposing rhythm24:05 Don’t overcomplicate: the “one question per week” modelTools Mentioned:ChatGPT (ideation, audience challenges, outline drafts)AnswerThePublic / AlsoAsked (question discovery)SEMrush (difficulty/volume checks, long-tail targets)Fathom (meeting notes + AI summaries to extract top questions)Call to Action:Want help building a “one-question” content system that consistently attracts the right leads? *** Reach out to [email protected] you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

Episode Title: Data That Delivers: Governance & Authentic AI ContentHost: Donna Peterson, Owner & President of World InnovatorsGuest: David Clemen, Editor & Publisher of Global Market NewsEpisode Summary-In this episode, host Donna Peterson sits down with David Clemen, Editor and Publisher of Global Market News, to unpack what truly drives database performance in 2025 and why the era of “bigger is better” lists is over.Together they explore how data governance, clear naming conventions, and regular list cleaning lead to more engagement, better ROI, and fewer headaches. From removing “dead wood” contacts to documenting how lead sources are named, David explains the real-world steps that keep data reliable, even as titles and roles change faster than ever.The conversation also dives deep into AI’s role in modern publishing and marketing: how it can amplify productivity but never replace human insight. Donna and David discuss the fine line between efficiency and authenticity, warning that unverified, AI-generated content can damage brand credibility.Finally, they reflect on leadership, honesty, and trust- both within teams and with readers. From setting clear standards to saying “no” to misfit advertisers, this episode is packed with practical lessons on maintaining integrity in an era of automation and noise.Key Takeaways You Can Implement Right Away-Establish data governance early. Create clear naming conventions and rules for list maintenance, updates, and deletions.Purge or “hibernate” dead contacts. An oversized list with low engagement hurts deliverability and performance.Refresh your data regularly. Titles and roles evolve rapidly- outdated data equals missed opportunities.Focus on engagement, not vanity metrics. A smaller, active audience delivers higher open rates and ROI.Partner with credible publishers. Industry publishers like Global Market News maintain vetted, engaged, and compliant databases.Use AI responsibly. Treat AI as a junior assistant- great for ideas and speed, but always review for accuracy and tone.Lead with integrity. Transparency and honesty with your team and audience build long-term trust and brand strength.Episode Chapters-00:00 Why clean, governed data outperforms big lists05:00 The 23 spellings of one lead source- how naming chaos kills insights10:30 Cutting “dead wood” and setting re-engagement rules15:00 Why frequent updates are critical in a fast-changing job market19:30 The AI advantage: faster workflows without losing your voice25:30 Maintaining credibility: saying no to misfit advertisers28:30 Leadership & trust: no white lies, clear feedback, real teamworkBio- David Clemen is the Editor and Publisher of Global Market News, where he leads editorial strategy, audience growth, and media partnerships for one of the fastest-scaling investor news platforms in the U.S. A 20-year digital media veteran, he has built and monetized audiences in finance, technology, and B2B media, growing subscriber bases into the millions and generating eight-figure revenue through content, sponsorships, and lead-gen programs. David’s work sits at the intersection of media, trust, and monetization, and his leadership reflects a deep understanding of how brands earn credibility in an AI-saturated world. Email: [email protected] to Action-Stop chasing database size- start building relationships that convert. If you’re ready to strengthen your data governance, refine your email lists, or apply AI responsibly in your marketing, contact us below. *** Reach out to [email protected] you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

Event registrations are coming in later than ever- and for organizers of industrial auctions or executive education programs, that last-minute hesitation can make or break success. In this episode of the B2B Marketing Excellence & AI Podcast, host Donna Peterson dives into how marketers can adapt, creating campaigns that not only drive registrations but ensure people actually attend.Donna explains how email marketing remains the most dependable way to reach key decision-makers, especially when combined with AI to improve timing, segmentation, and message clarity. You’ll learn how to build awareness early, craft value-based reminders, and simplify your calls-to-action so even the busiest professionals follow through.From understanding long approval chains to empowering your recipients to become your internal advocates, this episode shows how empathy, planning, and AI-supported consistency turn one-off promotions into campaigns that fill high-value events and strengthen long-term relationships.Key Takeaways You Can Implement Right Away:Start early. Launch your awareness campaign well before your deadline—auctions: 4+ weeks; education: 3–6 months.Educate, don’t sell. Provide value that helps recipients make informed decisions and advocate internally.Use AI to assist. Let AI help you plan cadence, segment your list, and build cohesive message series.Make reminders cumulative. Each message should build momentum, not restart the story.Simplify every action. Clear buttons, short text, and visible deadlines ensure people act fast.Add empathy and consistency. Show genuine care — not pressure — so your audience trusts your brand.Episode Chapters:00:00 The new challenge: Late registrations & busy schedules02:00 Why high-value events need longer lead time and smarter planning05:30 Using email and AI to drive awareness, approval, and attendance10:00 The three pillars: Awareness, Reminders & Simplicity15:30 How to humanize your campaigns and guide decisions with empathy18:10 Closing thoughts & call to actionCall to Action:If your event campaigns aren’t getting the results you need, it’s time to slow down, plan smarter, and deliver value that earns trust. AI can help you stay consistent, but the heart of success is empathy and timing. *** Reach out to [email protected] you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

In this episode of B2B Marketing Excellence & AI, Donna Peterson sits down with Bridgette Lehrer, a Global Audience Engagement Leader for the Berkeley International Study Program (BISP UC Berkeley), to talk about what it really takes to build trust in higher education marketing today.They explore how to stay personal and purposeful as technology continues to evolve — and how a thoughtful balance between traditional and digital marketing can create a stronger sense of authentic community.Bridgette shares practical ways her team nurtures long-term relationships with visiting students, alumni and campus colleagues and partners across the world. From understanding cultural nuances in international outreach to creating personalized content powered by AI, she offers insights that every education marketer can apply right away.One of Donna’s favorite examples is a simple but powerful traditional marketing initiative they use on campus: students take photos, then choose a few favorites to turn into postcards. During special events, everyone is invited to select a postcard and send it home to parents or friends. It’s a small gesture that builds genuine connection — and gets the entire UC Berkeley community involved.Whether you manage executive education programs or global enrollment campaigns, this conversation will give you actionable ideas to:Blend digital tools with human touchpoints to strengthen relationships.Use AI for personalization without losing authenticity.Reimagine traditional tactics to bring people together in meaningful ways.The future of higher education marketing isn’t about more technology — it’s about using it wisely to stay human.Timestamps00:00 — Introduction: Staying Human in the Age of AI00:37 — Meet Bridgette Lehrer, UC Berkeley01:23 — Building Relationships in a Digital World02:58 — The Power of In-Person Connections04:52 — Adapting Marketing for Global Audiences08:40 — Using AI for Personalized Communication20:24 — The Importance of Video Content25:30 — Engaging Students and Alumni on Social Media28:39 — Closing Thoughts: Keeping Engagement AuthenticBridgette Lehrer Bio-LinkedIn: https://www.linkedin.com/in/bridgette-lehrer/Bridgette Lehrer is the Assistant Director for Marketing and Outreach with the Berkeley International Study Program, a study abroad option at the University of California, Berkeley for highly motivated exchange students. Since 2009, she has cultivated expertise in students’ engagement, strategic marketing and outreach management with particular emphasis on international student recruitment and alumni relations. Prior to Berkeley, Bridgette worked in diverse industries including nonprofit fundraising, corporate marketing, and technology customer service. Her educational background includes a B.A. in Art History (Arizona State University), an M.A. in Museum Studies (San Francisco State University) and a Certificate in Digital Marketing (eCornell University).Resources Recommended by Bridgette-Engaging with International Alumni as Strategic Partners - https://www.nafsa.org/bookstore/engaging-international-alumni-strategic-partners - By Sandra Rincón, Msc, and Gretchen Dobson, EdDThe Culture Map: Decoding how People Think, Lead, and Get Things Done Across Cultures- https://erinmeyer.com/books/the-culture-map/ - By Erin Meyer *** Reach out to [email protected] you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

Episode: How to Get Your Team to Embrace AI: Leadership, Training & The WhyHost: Donna Peterson, World InnovatorsEpisode Summary-Many forward-thinking CEOs and leaders are embracing AI — but struggle with one key challenge: how to get their teams on board. In this episode of the B2B Marketing Excellence & AI Podcast, host Donna Peterson shares practical strategies to inspire buy-in, align employees with AI tools, and create a culture of experimentation.Drawing from leadership principles and her own journey with ChatGPT, Donna explains why defining the “why” is critical, how transparency builds trust, and why training and one-on-one conversations are essential to long-term adoption. You’ll also hear examples of how leaders can introduce AI in simple, personal ways that reduce overwhelm and spark curiosity.If you’re a leader trying to integrate AI into your business, this 16-minute episode will help you move beyond resistance and turn your team into active adopters of AI.Key Takeaways You Can Implement Right Away-Start with the why. Explain why AI matters for the company — and help each team member find their personal why.Be transparent. Share your own AI journey, including doubts, failures, and wins.Encourage curiosity. Create space for experimentation; not every AI use case has to stick long-term.Invest in training. Don’t expect employees to learn AI on their own — provide workshops and accountability sessions.One-on-one conversations matter. Personal discussions help employees connect AI with their specific goals and tasks.Start simple and personal. Show fun, everyday uses (recipes, sports training, book summaries) to break down barriers.Make it ongoing. Set up regular check-ins so employees consistently engage with AI and build confidence over time.Episode Chapters (~16 minutes)00:00 Introduction: The challenge of getting teams to embrace AI01:10 Why the “why” is the starting point03:00 Lessons from leadership books on purpose and ownership05:20 Be transparent about your own AI journey07:15 Encourage experimentation and curiosity09:05 Why training and accountability sessions matter11:20 The importance of one-on-one conversations with team members13:40 Start small and personal: simple AI use cases to spark interest15:00 Closing thoughts and call to action: inspire success through AI adoptionResources Mentioned-Simon Sinek – Start With WhyJocko Willink & Leif Babin – Extreme OwnershipAnnie Howell & Ed Frauenheim – The AI-Savvy LeaderCall to Action-Leaders: AI adoption starts with you. Share your journey, invest in training, and connect with your team so they see the value of AI for themselves.📩 Reach out to [email protected] if you’d like help with AI training for individuals or full teams.🎧 Visit www.worldinnovators.com for more resources on building stronger marketing and leadership strategies.🔔 Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI. *** Reach out to [email protected] you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

For years, Donna Peterson dreaded public speaking — sweaty palms, shaking knees, and sleepless nights before client presentations. But everything changed when she joined Toastmasters, discovering that public speaking isn’t just about overcoming nerves — it’s also a powerful traditional marketing channel that can accelerate business growth.In this episode of the B2B Marketing Excellence & AI Podcast, Donna shares how public speaking helped her build confidence, elevate the World Innovators brand, and establish trust in an AI-driven world. You’ll learn how speaking engagements complement digital marketing, position you as an expert, and generate valuable content you can repurpose across multiple channels.Whether you’re an industrial brand, a B2B marketer, or a business leader, this episode shows you how to start small, use your voice authentically, and turn communication into a growth engine.Key Takeaways You Can Implement Right Away-Start small. Join a local group, speak on a webinar, or volunteer for a panel before tackling big stages.Public speaking builds trust. In-person engagement validates expertise and creates stronger brand connections.Position yourself as a subject matter expert. Repeated exposure on your niche topic reinforces credibility.Repurpose content. Each talk can become blogs, social posts, newsletters, or video clips.Stand out from AI. Speaking live shows authenticity and personality in an era of AI-generated content.Leverage AI smartly. Use ChatGPT for brainstorming or structuring ideas, but keep the message uniquely yours.Episode Chapters-00:00 Introduction: Fear of public speaking and its impact on business01:25 My nerves and struggles before client presentations03:00 Joining Toastmasters — the turning point05:10 Beyond speaking: communication skills for business and networking07:15 Two big business benefits: visibility and sharing your mission09:50 Public speaking as a traditional marketing channel that boosts digital ROI12:20 Three ways speaking accelerates growth: trust, expertise, and content repurposing14:50 Practical tips to start: small steps, niche focus, and using AI as a support tool16:20 Call to action: take one step this week toward improving your communicationCall to Action-Public speaking changed my career — and it can transform your business too. Take one step this week: join a group, volunteer to speak, or repurpose a conversation into a short talk.📩 Reach out to [email protected] if you’d like to talk about Toastmasters, my journey, or how speaking can elevate your marketing.🎧 Visit www.worldinnovators.com to learn more about building trust and relationships through authentic communication.🔔 Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, communication, and leadership in today’s business world. *** Reach out to [email protected] you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

Episode: Event Organizers Would Never Sell You ThisHost: Donna Peterson, World InnovatorsHave you ever registered for a conference and suddenly been flooded with emails offering to sell you the attendee list? The truth is: those lists are illegal, inaccurate, and dangerous for your brand.In this episode of the B2B Marketing Excellence & AI Podcast, host Donna Peterson breaks down why attendee list offers are scams, how shady vendors scrape and fake this data, and the serious risks companies face when using unverified, non-opt-in databases.She also shares three powerful reasons to only use quality, opt-in data — from protecting your reputation to ensuring compliance — and how industry-specific publishers and conference organizers provide safe, vetted, and high-performing lists. In just 11 minutes, you’ll learn how to spot red flags, avoid scams, and build a database that drives results.Key Takeaways You Can Implement Right Away-Never buy attendee lists. They are scams and put your reputation at risk.Protect your brand. Using illegal data can get your domain blacklisted.Engagement over volume. Clean, opt-in lists drive 20–50% open rates vs. ~2% from junk data.Keep data fresh. Update regularly — job changes, title changes, even attrition matter.Trust vetted sources. Industry-specific publishers and events confirm opt-ins and compliance.Red flags to spot scams: offered before the event, vague about opt-ins, multiple domains, or misuse of organizer names.Episode Chapters-00:00 Introduction: Why attendee list scams “boil my blood”01:10 Why event organizers never sell their attendee lists02:30 How fake attendee lists are created (data scraping & guessing emails)04:15 Three reasons to only use quality, opt-in data - Reputation protection - Better ROI & engagement - Compliance & peace of mind07:45 How to spot attendee list scams (red flags to watch for)09:50 Final thoughts: Ethical marketing and building trustDon’t fall for attendee list scams. Build your database the right way with quality, opt-in data that drives results. *** Reach out to [email protected] you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

Episode: How Leaders Build Trust Through TransparencyHost: Donna Peterson, World InnovatorsGuest: Alfred Leach, President of Leach AdvisorsEpisode Summary-Today, businesses everywhere are facing disruption — from leadership changes and mergers to geopolitical uncertainty, supply chain pressures, and new technologies like AI. In these moments of transition, trust becomes the most valuable currency a company has.In this episode, host Donna Peterson speaks with Alfred Leach, President of Leach Advisors, about how companies can communicate with transparency, align employees and stakeholders, and protect corporate reputation during times of uncertainty. Drawing on years of guiding organizations through mergers, acquisitions, crises, and cultural shifts, Alfred shares what leaders should prioritize when disruption strikes and how to ensure their company’s “why” stays at the center.Whether you’re leading a global brand or a mid-sized company, this episode is filled with actionable insights on trust, communication, and long-term brand relevance.Key Takeaways You Can Implement Right Away-Put employees first. Communicate internally before external announcements; employees are your strongest brand evangelists.Transparency builds trust. Be open about challenges, own mistakes, and share lessons learned. Silence almost always erodes credibility.Segment your messaging. Tailor communications for employees, customers, investors, and media — each stakeholder group has unique needs.Leverage subject-matter experts. Credibility grows when leaders and SMEs speak directly to key industry issues.Use AI thoughtfully. AI is a powerful tool, but content must align with brand voice and purpose to build trust and stand out.Define and refresh your “why.” A clear sense of purpose anchors organizations through change and inspires employees and customers alike.Consistency matters. Stay visible, authentic, and relevant — don’t disappear during challenging times.Episode Chapters-00:00 Introduction: Why Trust Matters in Times of Change01:15 The Global Reset — Uncertainty in Today’s Business Climate04:05 Communication Priorities During Mergers, Acquisitions & Crises08:12 Transparency vs. Legal & Competitive Realities12:30 Why Employees Must Hear It First16:45 Building Brands People Trust — The Role of Subject-Matter Experts22:10 AI and Brand Voice — Balancing Innovation with Authenticity29:05 Defining the “Why” — How Leaders Stay Grounded in Purpose35:18 Adaptation, Innovation & Long-Term Relevance41:40 Closing Insights: Be Real, Stay Consistent, Build TrustCall to Action-If your company is navigating change, this episode will help you strengthen communication and protect trust. *** Reach out to [email protected] you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

Direct Mail & AI: Old-School Impact with New-School ToolsDirect mail is making a comeback — and when paired with AI, it becomes an even stronger marketing tool. In a digital-first world, a tangible piece of mail can stand out, build trust, and validate your brand. Add AI into the mix, and you can streamline the process, refine yourmessage, and connect with prospects in smarter, more personal ways. In this episode, Donna Peterson shares how direct mail can deliver old-school impact while leveraging new-school tools like ChatGPT. She walks through her recent Fabtech promotion as a case study, highlighting how validating postal data, segmenting audiences, andintegrating direct mail with digital campaigns creates measurable results. You’ll also discover how AI can support every step of the process — from reviewing lists for accuracy to cultivating messages that resonate with different audiences. The result? Stronger relationships, deeper trust, and marketing that truly cuts through the noise.Key Takeaways You Can Implement Right Away:Validate your list before you send — accurate data builds credibility.Segment your audience so each message speaks directly to their role and challenges.Use AI to refine your copy — test different tones (professional vs. conversational) and let ChatGPT help polish your message.Integrate channels — don’t stop at postal; link your direct mail with email, social, or tradeshow outreach.Start small, then scale — test with 50 targeted pieces, measure responses, and expand from there.Episode Chapters00:00 Introduction: The Power of Direct Mail00:38 Meet Donna Peterson: Your Guide to Direct Mail01:11 The Resurgence of Direct Mail02:18 Building Trust Through Direct Mail04:02 Case Study: Promoting Fabtech with Direct Mail05:58 Steps to a Successful Direct Mail Campaign09:28 Segmenting Your Audience for Maximum Impact10:41 Crafting Personalized Messages with AI14:15 Integrating Direct Mail with Digital Marketing17:40 Conclusion: Old-School Impact with New-School ToolsIf this episode sparks ideas for your business, we’d love to hear from you.Sign up to receive podcast announcements, leave a comment, and rank the show — your feedback helps us continue delivering the conversations and strategies that matter most to you. *** Reach out to [email protected] you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

Marketing Capital Equipment: Lessons from Wintersteiger Solutions & Kohler Leveling North AmericaMarketing industrial equipment is complex — long sales cycles, high-stakes investments, and the need for absolute trust.In this episode of B2B Marketing Excellence & AI, Donna Peterson sits down with Brent Fischmann, Managing Director ofWintersteiger Solutions, to explore how companies under the Wintersteiger umbrella — including Kohler Leveling North America —approach these challenges.Brent shares how his team uses trade shows like FABTECH to stand out in crowded halls, engage with decision-makers,and move conversations forward by demonstrating technology live and addressing ROI concerns head-on. The discussion emphasizesthe importance of trust, relationships, and meaningful follow-up — the foundation for shortening long sales cycles in industrial markets.Listeners will also hear how Wintersteiger and its brands balance proven trade show strategies with modern tools like AIto create more targeted content and enhance customer interactions.What you’ll learn in this episode:How industrial brands like Kohler Leveling use trade shows to connect with buyers.Why technical support and live demonstrations build trust faster than brochures.Strategies to create content that addresses customer challenges and ROI directly.The role of relationships and follow-up in converting interest into partnerships.Where AI fits in strengthening — not replacing — human connections in B2B sales.Please comment and rank this episode so we can continue to produce the content that is most helpful for you and the industry. *** Reach out to [email protected] you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.