B2B Marketing Excellence: A World Innovators Podcast

Today I am going to explain how mapping your customer’s journey can give you clarity that will improve your marketing efforts. It is going to help you connect to the right audience with messaging they will resonate with. You will save time getting on a direct path to achieving your goals.Here are the topics we will discuss:Learn why knowing just the basic demographics of your prospects is not enough for effective marketing.See how mapping your customer journey can identify touchpoints, gaps, opportunities, and ways to improve the customer experience.Understand why your marketing must be centered around building relationships and that can only be done with personalized messages that instill trust.The only way to create personalized messages is if you get very granular in knowing and understanding your audience.If you need help mapping your customer’s journey, please do not hesitate to contact me at [email protected] As the CEO of World Innovators, I’ve helped over 200 organizations dive deep into knowing their audience and sending them messages they resonate with.================================== Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ ================================== 

In the episode, we will hear from Ken Spaeth, the CFO at Cutting Tool Engineering magazine, on why it is crucial NOT to cut your marketing and advertising to save costs. This is very interesting because, as we all know, CFOs are usually very interested in reducing expenses to make a more attractive bottom line. Instead of cutting your budgets, look for channels that can give you the reporting and analysis you need to ensure that your marketing dollars give you the best ROI.Like most CFOs, Ken talked about leads and the importance of getting good leads, but Donna had to push him on his views about brand awareness. Ken swallowed deeply and then jumped in to confirm that branding is essential to complement all their marketing efforts.We spoke about the importance of showing the prospects that it is the right place for them because it offers the value they need to grow as a company. We covered the importance of web reporting showing traffic, engagement, and performance metrics which can help advertisers make the right decision for their advertising budgets.Cutting Tool Engineering is seeing an increase in social media engagement, so the conversation went into videos and how to leverage their content.Marketing is constantly evolving, and as a reputable brand, you have to talk directly to your prospects with content they find valuable.Listen in to see how this publisher offers their subscribers and advertisers the information they need to succeed.If you have any questions about Cutting Tools Engineering, please contact:  Ken Spaeth at [email protected] you would like to discuss the best marketing strategy for you to achieve your goals quickly, please feel free to contact me, Donna Peterson, at [email protected]================================== Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ ================================== Subscribe now and join the conversation!

In the latest episode of the B2B Marketing Excellence Podcast, I spoke with Aditya Varanasi, the founder and CEO of Awarity. We discussed the power of programmatic advertising and how it can help everyone from small local businesses to large B2B companies build brand awareness and reach their target audience. It has been reported that people see between 4,000 to 6,000 ads every single day. For brands to stand out they must make sure that their message speaks directly to their audience. These messages need to be found on different channels so that your audience sees them and keeps your company top of mind.The conversation covered a wide range of topics, including:The challenges of programmatic advertising The importance of multi-channel marketing The role of branding in lead generationKey elements of effective advertisingThis episode also provides practical tips and insights for businesses looking to use programmatic advertising to drive growth and success.Today’s B2B marketing has to be about building relationships that instill trust.  When these relationships are formed you will see your business grow year after year.For more information about Awarity, visit https://www.awarity.com/If you’d like my checklist on How to Implement Your B2B Marketing Strategy, send me an email at [email protected]================================== Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ ================================== Subscribe now and join the conversation!

In this episode of the B2B Marketing Excellence podcast, I will review the keys to successful strategic plan implementation. Today you'll learn:How to communicate the plan effectively and ensure that everyone understands their role.The importance of building a strong implementation team with the necessary resources and skills.The value of establishing clear goals and metrics to track progress and measure success.The role of fostering a culture of accountability and encouraging open communication.The significance of continuously monitoring and adapting to stay on track.If you’re a B2B marketing professional, don't miss this must-listen episode. Book mentioned:  The 4 Disciplines of Execution: Achieving Your Wildly Important Goals - by Chris McChesney, Sean Covey, Jim Hulinghttps://www.amazon.com/Disciplines-Execution-Expanded-Achieving-Important/dp/198215697X/If you’d like my checklist on How to Implement Your B2B Marketing Strategy, send me an email at [email protected] now and join the conversation!================================== Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ ================================== If you need help with your industrial marketing, please contact:Donna Peterson, CEO, World Innovators Email: [email protected]

Pharmaceutical Project Warp Speed, launched by the U.S. government in 2020, aimed to accelerate the development, manufacturing, and distribution of COVID-19 vaccines, therapeutics, and diagnostics. One of the most significant changes that the industry has seen as a result of Warp Speed is the increased focus on building up domestic manufacturing capabilities. This has led to an all-time high demand for pharmaceutical machinery, as manufacturers hold onto older equipment longer and look for used machinery as a first option. In this episode, Adam Covitt, Federal Equipment Company, tells us what to look for when considering purchasing used equipment to fill the demand for pharmaceutical equipment.Here are a few key factors to consider:Equipment condition: It's important to thoroughly inspect the equipment and ensure it is in good working condition before making a purchase. Equipment history: Research the equipment's history to understand its previous usage and maintenance. This information can help you determine if the equipment has been well-maintained and if it has any known issues.Equipment compatibility: Make sure that the equipment you are purchasing is compatible with your existing equipment and processes. This will help ensure smooth integration and reduce downtime during the installation process.Equipment age: Consider the age of the equipment and how it may affect its performance and longevity. Older equipment may require more maintenance and may be less energy efficient.Equipment certification: Check if the equipment is certified and compliant with relevant industry standards such as FDA and GMP. This will ensure the equipment meets the necessary safety, sanitation, and quality requirements.Equipment vendor: Consider the reputation and reliability of the vendor you are purchasing from. This will help ensure that you receive quality equipment and have a positive experience with the vendor.Equipment cost: Compare the cost of purchasing used equipment to the cost of purchasing new equipment to determine if it is a cost-effective option.By considering these factors, you can make a more informed decision when purchasing used equipment for your pharmaceutical operations and ensure that the equipment you are buying will meet your needs and requirements. If you need assistance in doing thorough research of equipment to make sure it is the right fit for your facility, reach out to:Adam Covitt, President, Federal Equipment Company Email:  [email protected] If you need help with your industrial marketing, please contact:Donna Peterson, CEO, World Innovators Email: [email protected] ================================== Let's Connect: Linkedin Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ ================================== 

Learn how to harness the full potential of targeted marketing within the pharmaceutical industry with Amy Miller, Director of Data Marketing Solutions at Informa. In this exclusive interview, discover the secrets to reaching your ideal audience and boosting your sales with the latest strategies in nurture marketing. Some of the topics discussed:   How BioProcess International has been able to grow over the last 20 yearsThe importance of identifying the source of a list Paid subscription vs. controlled circulationHow to get granular with your selects to reach your specific audienceHave a question about your specific market? Email [email protected] for expert advice.Don't miss out, subscribe now and be the first to know when new episodes are available. ================================== Let's Connect: Linkedin Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ ================================== 

When you are scuba diving, a good compass not only guides you in the right direction it could also save your life. In business, your audience is your compass. Get to know your audience, learn to navigate their directions, and you’ll be on a direct path to success.In this episode, I will talk with Greg Trauthwein, President & COO of New Wave Media. A 4th generation family-owned business. New Wave Media publishes Maritime Reporter & Engineering News, Marine News, Marine Technology Reporter, and Maritime Logistics Professionals. We spoke about the importance of nurturing and deepening the relationship with your audience. Along the way, we talked about the following topics:How Greg keeps the content fresh and engaging for 4 B2B trade publications, 10 websites, and a dozen e-newslettersHow to stand out from other publishers and online platformsHow the relationships you form should simulate a redwood forest How to stop and get to know people on a personal basis so your bonds will grow. With this information, you can implement small changes to help your business increase ROI and grow your sales.If you have any questions or would like information, please feel free to contact either of us directly - Donna Peterson - [email protected] / Cell: 203-219-9603Greg Trauthwein - [email protected] For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or [email protected] our website at http://www.worldinnovators.comThe information in this episode is only the tip of the iceberg. To learn more, subscribe and get notifications on new episodes when they become available.================================== Let's Connect: Linked Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ ================================== 

Did you know that there were more manufacturing jobs created in 2021 than in any single year in nearly 30 years? McKinsey & Company has reported that the US manufacturing sector could boost the GDP by $275 - $460 billion while adding up to 1.5 million jobs. And as manufacturing is rising, the metalworking industry is also going to increase.   In this episode, Alan Berg, Founder & President of TechGen Media Group. will give us a better understanding of the metalworking space and how different marketing initiatives can help manufacturers, industrial auctions and technology companies grow in the futureHere are some of the topics we discussed:How unique content and growing subscribers organically will result in better ROI for advertisers.Understanding how self-reported data is more effective than any extensive compiled database.The biggest challenge in the metalworking space and how companies can fill the gap with the products and services they offer.How a cohesive marketing campaign to your niche audience will help you gain more interest and buyers.Understanding the growth of your target industry and utilizing quality industry-specific sources will help improve your marketing results.If you have any questions or would like more information about this topic, please feel free to contact us directly - Alan Berg - [email protected] Peterson - [email protected] / Cell: 203-219-9603For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or [email protected] our website at http://www.worldinnovators.comThe information in this episode is only the tip of the iceberg. To keep in the loop, subscribe and get notifications on new episodes when they become available.================================== Let's Connect: Linked Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/==================================   

One of the biggest challenges in B2B companies today is dealing with the disconnect between the decisions of upper-level management and the realities of those doing the work.My guest today will tell us how he closed that gap between his C-Suite and his marketing and sales teams.Ken Spaeth, the CFO at Cutting Tool Engineering magazine, stepped out of his office and joined his teams in the field.  He wanted to get hands-on experience and learn who their clients were and how his team could help.His big takeaway? Everyone, from the CEO to the receptionist, MUST be on the same page.1) Everyone must know and embrace the company's mission2) Everyone needs to be aware of the company's goals and understand why they are important3) Everyone, from C-level to sales and marketing, must work as a unified teamDo all three steps, and watch the magic happen. Each individual in the company will be on the same straight path to reach the goals that will fulfill the company’s mission.We also spoke about:1) How do you attract new subscribers and keep them interested year after year?2) What are the biggest challenges for your readers?3) What marketing channels respond the best? 4) Industrial brands are usually run by an older demographic and say that podcasting and social media are inappropriate channels for them. Do you agree with that statement?If you have any questions about Cutting Tools Engineering, please contact:  Ken Spaeth at [email protected] you would like to discuss the best marketing strategy for you to achieve your goals quickly, please feel free to contact me, Donna Peterson, at [email protected]

B2C brands are the only type of companies that can benefit from influencer marketing - Right?  My guest today will destroy that myth and tell you how B2B companies can use influencer marketing to attract your ideal customer.Today I spoke with influencer marketing expert Niklas Hartmann, Managing Director of Reachon, who will point us in the right direction.For years, Niklas has helped companies grow by using influencer marketing. This type of marketing allows prospects to hear from an independent third party what they think about an offering.In the interview, we will discuss the following questions:For brands to succeed in the future, they must build relationships with prospects, customers, and employees. Can influencer marketing help B2B companies do that?What is the difference between a brand ambassador and an influencer?What are your 6 tips that every company can follow to utilize influencer marketing? Is the way you use influencer marketing different for a B2B versus a B2C brand?Can all-size companies take advantage of influencer marketing?Listen in to hear how influencer marketing is a great way to enhance your brand.Here’s Niklas’ contact information:Niklas Hartmann ReachOn GmbHStauffenbergstraße 1861184 KarbenE-Mail:   [email protected]:       https://reach-on.com Facebook: facebook.com/ReachOn2018🔔 Subscribe here to stay current on World Innovators and B2B Marketing Trends to get the best results. https://www.youtube.com/c/WorldInnovators================================== Let's Connect: Linked Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ ================================== For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or [email protected] our website at http://www.worldinnovators.com