10 Years to 20k/Month. 3 Years to 100k/Month. Here's What Changed | Ep 114

Check out the 30 Day Install Challenge---- https://homecleaningcoaching.com/30dayprogram  Most cleaning business owners wait until they're slammed to start looking for help.   That's why they stay stuck.   @Katie Manzanares and I are going live to rank every hiring decision — from your first cleaner to cleaner #14.   We're covering: When to hire your first cleaner (and why waiting is killing your growth) The only platform that gives you applicants at scale Why in-person interviews waste everyone's time What to actually teach during training week The incentive structure that builds real retention The exact number of cleaners to hit a million dollars   In 2022, Katie and I had dinner with Alex and Leila Hormozi in Vegas.   Alex told us we weren't in the cleaning business — we were in the recruiting and training business.   Leila told us to build a recruiting funnel the same way we built our marketing funnel.   One year later we crossed a million dollars.

Check out the 30 Day Install Challenge---- https://homecleaningcoaching.com/30dayprogram  5 years ago  @Katie Manzanares  and I were lying on the floor of a hotel room at the Wynn in Las Vegas.   We had just paid $10k for a business retreat. We were dreaming of freedom.   And somewhere in that hotel room — we decided to start a cleaning business.   I had the marketing funnel built before we even left Vegas.   5 years later, $350k in marketing spend, and ~5,000 clients served — I've learned exactly which marketing decisions move the needle and which ones are a complete waste of time and money.   TodayI'm ranking every single one of them.   From free strategies to get your first 10 clients, to the paid plays that scale you to $83k/month — I'm putting them all in tiers so you know exactly where to focus first.   Free marketing strategies — ranked from worst to best Paid strategies to grow to $83k/month Where your first marketing dollar should go The one metric that actually matters in paid marketing How lifetime value changes every decision

Check out the 30 Day Install Challenge---- https://homecleaningcoaching.com/30dayprogram  Do you know how much it costs every time a prospect says no?   I asked  @Katie Manzanares  this recently.   She said: "Nothing?" "$1,700." I replied.   Between all 3 locations we've served just under 5,000 clients. Average clean is $250. Clients average 7 cleans.   $250 x 7 = $1,700 lifetime value.   Every prospect that doesn't book — $1,700 gone. Every 5 that don't book — $10,000 gone.   I spent years avoiding sales. I was afraid of rejection, afraid of not having all the answers.   I left money on the table for years.   What changed everything?   Realizing the goal isn't to sell people. It's to serve them.   I'm ranking every sales decision from worst to best to build a million dollar cleaning business.   -Pricing. -Quoting tools. -What to actually sell on. -Why prospects really don't book. -The biggest mistakes on quote calls.   None of this costs money to implement. Just a decision.

Check out the 30 Day Install Challenge---- https://homecleaningcoaching.com/30dayprogram  Last month our cleaning business did $294,000. 🤯 But within the last 12 days — 3 of our 6 office staff quit. Our GM of 3 years. Gone. 1,800 Google reviews. Vanished overnight. @Katie Manzanares was in Japan and I felt alone on an island. I thought we might be headed back to $0. Here's what I realized sitting in that loneliness. What got us HERE is not going to get us THERE. It's like a high school student trying to study like they're still in junior high. The speed of the game gets faster. Our systems needed an upgrade. Today on the Road To A Million call, Katie & I are ranking every decision that builds a million dollar cleaning business from $0. — The exact model that took us from $0 to $294k/month — The model we are swiching to to get us to $500K/month P.S. Katie flew home 5 days early from a trip she planned for a year and paid $1,000 to change her flights. That's how serious this call is.

Check out the 30 Day Install Challenge https://homecleaningcoaching.com/30dayprogram   3 months into starting our Mesa location we were doing $20,000/month. We had 5 cleaners. I was doing everything in the office: scheduling, selling & hiring. One week I remember offering 2 candidates the job... I was excited about them. I had one more interview that week. She was fine. But nothing that got me excited. I asked @Katie Manzanares for advice. She said: "Hire her." I went from excited to terrified. How was I going to fill 3 cleaners schedules at one time? It was going to be expensive to train 3 people at one time!! Then Katie reminded me... "She probably wont show up anyway." I scheduled an onboarding for 3 cleaners. The 2 candidates I was excited about... never showed up. The one I wasn't excited about.. I got excited that she showed up to onboarding. Today, that cleaner is still with us. Our longest tenured cleaner. Never called out once. That one decision taught me the fear of hiring the wrong person almost cost me building the right business. It almost cost me a million dollar business. All because of fear.

Check out the 30 Day Install Challenge https://homecleaningcoaching.com/30dayprogram @Jessica Van Hoffen  is co-hosting the Road To A Million call with me.   Some of you might know Jessicas story...   10 years into her cleaning business, she was still stuck under 20k/month.   But in the last 3 years, she grew it to over 100k/month.   Her team runs the business without her physical prescence.   This allowed her to move her family from Canada to Arizona. 🤯   Today, I am going to press her on what changed.   What led to the explosive growth?   What mistakes did she make along the way?   What advice she has for cleaning businesses on the way to 83k/month.   If you have felt like you need some inspiration… high probability you will benefit from this call.

Check out the 30 Day Install Challenge https://homecleaningcoaching.com/30dayprogram   12 years ago I became a business owner. 3 months later I met @Katie Manzanares For 3 years, Katie watched me run into the same wall — stuck below $5,000/month in revenue. Today our cleaning business makes more than $5,000 a day. And today on the Road To a Million call, Katie & I are revealing our profit & loss statements over the past 4 months. Revenues + Profits. Even the embarrassing ones. 😱 Here's what you'll learn today: ✔ A simple P&L framework to understand the health of your business ✔ The profit % benchmarks for COGS, marketing, office wages & overhead ✔ The 3 biggest mistakes that destroy cleaning business profits ✔ A behind-the-scenes look at what $1M in revenue actually leaves in your pocket ---

Check out the 30 Day Install Challenge https://homecleaningcoaching.com/30dayprogram Last week  @Katie Manzanares  and I signed our estate plan.   Essentially — a plan for what happens when we die.   It got me thinking about lifecycles.   Everything starts, grows, and eventually dies.   Businesses are no different.   You're in one of these stages right now.   Today I'm going to show you exactly what you need to avoid to keep your business from dying in your current stage.   You'll leave knowing: — Where you are — Why you're stuck — And exactly what to do next

Check out the 30 Day Install Challenge https://homecleaningcoaching.com/30dayprogram   I own a home cleaning business and I've spent over $200,000 on paid advertising over the last 2 years figuring out what actually works. Last week alone, we spent $4,644 on marketing and generated $36,588 in initial cleans. That's the system I'm breaking down live today. Click Here To Join I didn't start out knowing any of this. When I first ran Facebook Ads, I was throwing money at the wall. No real offer. No follow-up process. No idea what to do with a lead even when I got one. After thousands of ads — I built something that runs while I sleep. Today I'm showing you how you can copy my system. Here's what we're covering: → The exact offer, creative & copy framework behind last week's numbers → The two ways to capture leads on Facebook (and which to start with) → How to use AI to create unlimited fresh ads without burning out → The 3 numbers that tell you if your ads are actually working → How to get this entire system installed in your business in 30 days

Check out the 30 Day Install Challenge https://homecleaningcoaching.com/30dayprogram   This week the Culture Training will be released for you —  I'm walking through the entire framework live on the Road To A Million call before it drops. Culture is the foundation for our $3 million business across 3 locations with 50 teammates and 1,700 five-star reviews. Today's call is where I share how we built it... and it was ugly :) Here's what we're covering: → Why most cleaning businesses hit a wall (and it has nothing to do with leads) → The hiring scorecard I used to build a team of 50+ cleaners across 3 locations → The meeting cadence that keeps 50 people aligned every week without me in the room → The incentive structure behind 1,700 five-star Google reviews → The 3 culture killers silently destroying your businesses right now → The measurement tool that helps you see whether your culture is working This is preview to the Culture Training you're getting access to this week.