Episode 195: Data Best Practices for Modern Marketing and Sales with Ana Mourao, CRM Sr. Manager at Stanley Black and Decker Inc.

It was exciting to welcome Raul Murguia, Senior Director of Integrated Marketing for LinkedIn Sales Solutions in this episode of the SalesStar Podcast by SalesTechStar.com: Raul joined us to share crucial insights from LinkedIn’s latest report on B2B buying and selling habits: special insights that are relevant to every B2B marketing and B2B sales executive for 2024: Key topics covered: Top challenges in B2B sales Modern B2B buying and selling habits Impact of GenAI on sales and marketing

Emily Singer, Head of Marketing at Drift spoke about the top B2B marketing tips, trends and best practices that can help modern marketers drive ROI: Key topics covered Shifts in B2B marketing and buying cycles How can CMO's drive better marketing and sales alignment Martech best practices AI's impact on modern marketing

We were joined by Jeff Samuels, COO of Iterable in this podcast where Jeff spoke about Iterable’s banner year and what’s in store for the team and martech as an industryin 2024: Key topics covered B2B marketing best practices Martech trends that will dominate the segment Impact of AI in marketing Iterable's latest product innovations

Leise Roberts, Head of Global Sales at Revenue Grid joined us in this podcast to speak about the latest customer and revenue acquisition trends in B2B SaaS: Key topics covered: Revenue generation misconceptions Client acquisition tactics that work Implementing AI powered salestech to drive growth

Eric Boggs, founder and CEO of RevBoss joined us in this episode to talk about the fundamentals of a strong sales process and strategy - Key topics covered: Trends in modern B2B sales Tips that can help in 2024 to strengthen Sales processes Using AI effectively to boost Sales ROI

Ana Mourao, Global Customer Journey and CRM Senior Manager at Stanley Black and Decker Inc. joined us in this episode to talk about data best practices that should be on every modern marketer’s mind; Key topics covered: Using zero-party data and first-party data more effectively Current data trends in B2B marketing and sales

In this episode, Toby Korner, SVP, Digital Marketing at Priceline (travel dealmakers of the world) highlighted more about AI and how its changing everything about online travel bookings and processes; Key topics covered: Latest AI developments and its impact on marketing How AI is impacting travel, hospitality, online booking processes The growing impact of generative AI

In today’s podcast, we have a returning guest, Debbie Braney, Vice President, Demand & Brand Marketing at Glassbox back to talk about what’s on everyone’s mind these days: AI and its impact on Marketing: Key topics covered: How today’s marketers need to skill up for an AI driven ecosystem AI trends that will dominate the B2B martech and marketing space

Byron Sorrells, CEO and Co-founder of Dispatch joined us in this episode to chat about the state of distributed commerce and how automation is redefining modern trends in this segment: Key topics covered: How should brands use distributed commerce to influence user behavior How automation can drive better commerce experiences and what modern users should keep in mind A few thoughts on the near future impact of AI on automation and commerce

Anh Vu-Lieberman, VP of Conversion Rate and Site Optimization at Nogin, a Commerce-as-a Service technology platform shares key insights on modern Online Shopping Trends that are redefining digital markets. Key topics covered How digital shopping has evolved Customer behaviors and their evolution The future of online shopping The impact of AI on online commerce