Raising $2 million: Inside iL Locale’s Push to Franchise Nationwide

On this episode, Sev sits down with Marcelo Avila, a car dealership entrepreneur and immigrant success story who reveals the hard truths about buying and selling used cars. Discover why most people buy what they want instead of what they need, how to avoid the biggest car-buying mistakes, and why choosing the right partner in life and business makes all the difference. Marcelo opens up about his journey from Ecuador to Australia, building a multi-location dealership, and his practical framework for sustainable success. If you’re considering a car purchase or just love deep dives into entrepreneurship, business culture, and family, this episode delivers.Enjoyed this deep dive? Like, comment, and subscribe to The Sevo Show for more inspiring conversations. Let us know your biggest takeaway in the comments and share this video with someone who needs a dose of used car ownership or family man entrepreneurship. 00:00:00 - Biggest used-car mistake: wants vs needs 00:00:24 - New-dad intro and guest Marcelo Aila 00:01:15 - Entrepreneurship is failing forward 00:02:01 - Why migrate to Perth: origin story 00:02:59 - Showroom crash and ownership lessons 00:04:56 - Car-loan regret and money mindset 00:06:24 - Family hardship, England to Australia arc 00:07:51 - Picking the right life partner matters 00:11:00 - COVID boom, market cool-off, subleasing 00:12:30 - Building an internal marketing team 00:14:22 - Agencies vs in-house: incentives and speed 00:16:24 - Set 30-day success metrics that count 00:18:10 - Test small budgets, learn from data 00:19:16 - SOPs so knowledge doesn’t walk away 00:20:49 - Culture: people stay by choice 00:21:49 - Franchises, buying land, scaling yards 00:22:55 - Sponsor message: ads done properly 00:23:42 - Qualifying buyers: use case and budget 00:24:54 - Chinese brands, EVs, hybrids complexity 00:26:27 - Consignment explained with real example 00:28:10 - Price bands for first car, risk trade-offs 00:29:08 - BYD servicing, parts and range realities 00:31:05 - Toyota/Mazda/Subaru: reliability and resale 00:33:06 - Autonomy timelines and safety features 00:35:44 - Adapting to policy shifts and markets 00:40:10 - Raising kids while building a business 00:43:15 - Document everything; avoid assumptions 00:50:08 - How to contact Marcelo and businessesFollow Marcelo's Business:Instagram: https://www.instagram.com/3mt.auto/Website: https://www.3mtauto.com.au/Follow me:https://www.instagram.com/sevspics/https://www.instagram.com/thesevoshow/Hire My Studios and Production Team:https://brighttsar.com/Sponsors:https://www.whereu.com.au/

Perth pizza entrepreneur Matt, founder of iL Locale - joins The Sevo Show to share how he turned €500 and a single oven into a seven-store brand with plans to franchise across Australia. We dig into consistency over virality, staff culture, loyalty boxes, and why spending on marketing is as crucial as paying the rent.All Matt's Links:https://www.illocalepizza.com.au/https://www.instagram.com/illocalebestinthewest/https://www.instagram.com/mateuspipa/Follow me:https://www.instagram.com/sevspics/https://www.instagram.com/thesevoshow/Hire My Studios and Production Team:https://brighttsar.com/Sponsors:https://www.whereu.com.au/

In today’s episode I chat with Peta Slocombe, a performance psychologist who’s spent 33 years guiding everyone from top CEOs to teenagers who’ve “tried everything else.”We cover:- Why the “hard option” is usually the shortcut to a richer life- Turning so-called “bad days” into feedback (and dropping the label altogether)- Childhood wiring: how early stories still run the show, and what to do about it- Regret, risk and that 20-cent coin Peta says most people never spend- Critical thinking in an age of endless noisePractical ways to catch the first thought, shape the second, and act on it.If you’re stuck, curious or just keen to think sharper, you’ll get a tonne from Peta’s straight-up wisdom.Enjoyed this deep dive? Like, comment, and subscribe to The Sevo Show for more inspiring conversations. Let me know in the comments: what “hard thing” are you finally ready to tackle after hearing this?Follow Peta SlocombeLinkedIn: https://www.linkedin.com/in/petaslocombeWebsite: https://www.performancestory.com.au/Follow me:https://www.instagram.com/sevspics/https://www.instagram.com/thesevoshow/Hire My Studios and Production Team:https://brighttsar.com/Sponsor:https://www.whereu.com.au/

Anthony Drilich joins me in the studio and sits down to talk all things MMA fighting and gym ownership to explore his journey from amateur fighter to professional MMA competitor, the lessons learned through victories and losses, and insights into running a successful gym.Enjoyed this deep dive? Like, comment, and subscribe to The Sevo Show for more inspiring conversations. Let us know your biggest takeaway in the comments and share this video with someone who needs a dose of MMA chats or has their own gym and needs to listen in!Follow https://www.instagram.com/anthonydrilichmma/Instagram: https://www.instagram.com/drilichcombatacademy/Website: https://www.anthonydrilich.comFollow me:https://www.instagram.com/sevspics/https://www.instagram.com/thesevoshow/Hire My Studios and Production Team:https://brighttsar.com/Sponsors:https://www.whereu.com.au/

Creative director & strategist Caleb Ralston (ex-Vayner, Homozis, Empathy Wines) joins Sev to talk skipping school after reading Crush It, filming bodybuilding legends at 16, wiping out NYC debt, leading Gary Vee’s and the Hormozi's content charge, and why every team needs a monthly Content Hackathon. If you make videos, sell creativity, or need “endless customers,” press play.Enjoyed this deep dive? Like, comment, and subscribe to The Sevo Show for more inspiring conversations. Let us know your biggest takeaway in the comments and share this video with someone who needs a dose of authenticity in their online content game.Follow Caleb:  ⁨@CalebRalston⁩  Instagram: https://www.instagram.com/calebralston/Website: www.calebralston.comFollow me:https://www.instagram.com/sevspics/https://www.instagram.com/thesevoshow/Hire My Studios and Production Team:https://brighttsar.com/Sponsors:https://www.whereu.com.au/

Marcus Sheridan (author of They Ask, You Answer and the new Endless Customers) joins Sev to talk blunt price transparency, the “Big 5” content topics that drive all buying decisions, why most agencies won’t survive AI, and how the Pride Cycle silently ruins great companies. If you create content, sell anything, or just want Endless Customers, hit play.Enjoyed this deep dive? Like, comment, and subscribe to The Sevo Show for more inspiring conversations. Let us know your biggest takeaway in the comments and share this video with someone who needs a dose of business marketing advice.Follow Marcus: https://www.linkedin.com/in/marcussheridan/Website: https://marcussheridan.com/https://www.impactplus.com/Follow me:https://www.instagram.com/sevspics/https://www.instagram.com/thesevoshow/Hire My Studios and Production Team:https://brighttsar.com/Sponsors:https://www.whereu.com.au/

In this episode of The Sevo Show, Sev speaks with Jim Penman, the founder of Jim’s Group, one of Australia’s most iconic franchise networks. Jim shares his journey from mowing lawns to growing a multi-division empire, explains the unexpected key to retaining great franchisees, dives into his epigenetics research on birth rates, and gives honest, old-school business advice (like why he proudly wears Kmart shoes!). If you’re curious about how Jim’s Group stays competitive or want a fresh perspective on balancing money with meaning, this one’s for you. Enjoyed this deep dive? Like, comment, and subscribe to The Sevo Show for more inspiring conversations. Let us know your biggest takeaway in the comments and share this video with someone who needs a dose of business inspiration.Follow Jim: https://www.instagram.com/thejimpenman/His Business: https://www.instagram.com/jimsmowingau/His Group: https://www.instagram.com/jimsgroupofficial/His World: https://jimpenman.com.au/Follow me:https://www.instagram.com/sevspics/https://www.instagram.com/thesevoshow/Hire My Studio and Production Team:https://brighttsar.com/Sponsor:https://www.whereu.com.au/

In this episode of The Sevo Show, we sit down with Sean Philander, a former federal police investigator who survived a near-death incident in the Solomon Islands and later faced severe PTSD. Sean recounts his path through traumatic experiences, the pivotal moment when he knew he had to leave law enforcement, and his mission now, guiding others to reclaim their identities and mental wellness.00:00:00 – The Preview00:02:00 – Official Introduction & Sean’s Background00:05:09 – Early Career Warning Signs & Cultural Pressures00:08:40 – First Red Flags: Nightmare & Personal Changes00:15:42 – Breaking Down the Solomon Islands Incident00:19:00 – Jakarta Trigger & Realization of PTSD00:24:32 – Emotional Toll of Counterterrorism Investigations00:28:00 – The Decision to Leave: Facing the Unknown00:34:00 – Transition to Civilian Life & Starting Over00:41:19 – Finding Purpose Through Exercise & Coaching00:46:30 – Recognizing Toxic Relationships & Setting Boundaries00:56:15 – The Late-Night Call: Saving a Life in Crisis01:04:00 – How to Build Emotional Intelligence & Self-Awareness01:09:20 – Spiritual Growth & Ongoing Self-Discovery01:15:00 – Advice to the Younger Self & Lessons Learned01:20:00 – Final Thoughts, Outro & Where to Find SeanEnjoyed this deep dive? Like, comment, and subscribe to The Sevo Show for more inspiring conversations. Let us know your biggest takeaway in the comments and share this video with someone who needs a dose of resilience and hope.Follow Sean: Instagram: https://www.instagram.com/the_reclaim.projectWebsite: https://www.thereclaimproject.com.au/Follow me:https://www.instagram.com/sevspicshttps://www.instagram.com/thesevoshowhttps://sevspics.com/Hire My Studios and Production Team:https://brighttsar.com/Sponsors:https://www.whereu.com.au/

Join Heidi Anderson as she takes you on a raw, unfiltered journey from her early radio days to becoming a fearless storyteller and PR expert. In this episode, Heidi reveals how embracing vulnerability, tackling body image issues, and making 1% changes every day transformed her life and how you can use these powerful lessons to overcome anxiety, boost your confidence, and build a resilient, successful career. Get ready for authentic insights, hard-hitting truth, and actionable advice! Follow Heidi Anderson: Instagram: https://www.instagram.com/_heidianderson/ Website: https://www.heidileeanderson.com/ Other Links: Purchase her book: https://www.amazon.com.au/Drunk-Confidence-Unapologetically-Anxious-Self-Assured/dp/B0BQ7RDD4S Follow me: https://www.instagram.com/sevspics/ https://www.linkedin.com/in/sevamozhaev/ https://sevspics.com/ Hire My Studios and Production Team: https://brighttsar.com/ Sponsors: https://ideacademy.com.au/

Jennifer Elliott on Real Leadership, Radical Honesty, and Transforming Teams In this eye-opening conversation, leadership expert Jennifer Elliott (founder of Integrity and Values) shares her no-nonsense approach to developing stronger leaders, teams, and organisations. Drawing on more than 35 years of experience and over 25,000 psychometric assessments, Jennifer reveals how to spot the “bad and ugly” that’s always lurking within us, how to tell the truth without shaming others, and why accountability is a game-changer. From her powerful upbringing under South Africa’s apartheid regime to moving to Australia at 16, Jennifer’s personal stories illuminate the true meaning of resilience and adaptability. We discuss why leaders need to stop making excuses, how to overcome the knowing-doing gap, and the importance of calling out harmful behaviours, even if it means upsetting someone. If you’ve ever struggled with holding your team (or yourself) to higher standards, this is the conversation you need. Highlights in this episode include: Jennifer’s childhood under apartheid and how it shaped her resilience Why many people “try” but never truly commit and how to break the cycle. The difference between sympathy and empathy in leadership situations Crucial tips for running accountability conversations at work Why it’s okay, even necessary, to call out someone’s unhealthy habits Cultivating self-awareness and a “no-excuses” mindset Using “integrity clean-up conversations” to fix mistakes and build trust Jennifer’s methods aren’t for the faint of heart. But if you’re ready to step up, hold your ground, and build a legacy that goes beyond word-of-mouth, you’ll find real insights here. Enjoy the episode! Connect with Jennifer Elliott & Integrity and Values Website: https://www.integrityandvalues.com/ If you found this helpful, remember to like the video, subscribe for more no-nonsense leadership insights, and drop a comment with your biggest takeaway!