GEO Is The New SEO

Join Sev as he sits down with Simon Devlin, a pioneering entrepreneur in the world of premium cigars. Simon shares his journey from discovering cigars overseas to establishing a luxury cigar empire in Australia’s heavily regulated market. Learn about the critical role of authenticity, relationship-building, customer engagement, and patience in business. Hear insights on hiring people with the “service gene,” creating long-term customer value, and adapting to changing market conditions. Simon also discusses branding, the art of cigar selection, the impact of legislation, and the essentials of delivering unmatched customer experiences—both in-person and online. Follow Simon Devlin on Instagram: https://www.instagram.com/devlinsonline/https://www.instagram.com/simondevlin/ Facebook: https://www.facebook.com/devlinsonline Dad and Son Podcast: https://open.spotify.com/show/6nXmEaTE6iweSi4fs07O1j Simon's book: https://www.twoleggedstoolbook.com/ Follow Sev On: Instagram: https://bit.ly/sevspicsig TikTok: https://bit.ly/sevspicstt LinkedIn: https://bit.ly/sevalinkedin Sponsor: Bright Tank Brewing Co: https://bit.ly/brighttank

Today, we have Daniel Principe, who shares his remarkable journey from grappling with parental expectations to embracing a career that aligns with his true passions. Discover how he navigated the complexities of family dynamics and societal pressures to forge a path that resonates with his personal values and aspirations. Throughout the episode, Daniel highlights the transformative power of mentors who provided guidance and support during critical phases of his life. He opens up about the pivotal role that volunteering played in shaping his career choices, offering valuable insights into how giving back to the community can lead to profound personal and professional growth. Follow Daniel On: Instagram: https://www.instagram.com/lastoftheromans Follow Sev On: Instagram: https://bit.ly/sevspicsig TikTok: https://bit.ly/sevspicstt LinkedIn: https://bit.ly/sevalinkedin Sponsor: Bright Tank Brewing Co: https://bit.ly/brighttank

In this episode of The Sevo Show, we sit down with Halim, a talented sports photographer who transformed his passion into a full-time profession. Born and raised in Broome, Western Australia, Halim moved to Perth with dreams of making his mark in the world of photography. Join us as we delve into Halim's remarkable journey—from snapping BMX and skateboarding shots with disposable cameras to capturing iconic moments at the AFL Grand Final and working with global brands like Nike and the Jordan Brand. Discover how he leveraged connections made through the sneaker community, navigated career transitions from Apple to Tesla, and ultimately pursued his dream of sports photography. We explore Halim's challenges and triumphs, including his innovative approach to landing the AFL Grand Final gig via Reddit and the serendipitous moment when Christian Petracca chose his photo as his Instagram profile picture. Halim shares valuable insights on building a successful freelance career, negotiating with big brands, and the importance of following one's passion. If you're interested in sports photography, turning your creative hobbies into a career, or seeking inspiration to pursue your dreams, this episode is a must-listen! Sports photography AFL Grand Final photographer Turning passion into profession Freelance photography career Christian Petracca Instagram photo Nike Jordan Brand collaboration Broome to Perth photographer The Sevo Show podcast Advice for aspiring photographers Pursuing creative careers

Join us as Sam McGovern dives deep into the passion that drives him, the challenges he's faced, and the triumphant moments that have defined his career as a musician. Sam opens up about the importance of staying true to oneself, the impact of mentorship, and the significance of consistency over fleeting viral moments. Follow Sam On: https://www.instagram.com/sam_mcgov Follow Sev On: Instagram: https://bit.ly/sevspicsig TikTok: https://bit.ly/sevspicstt LinkedIn: https://bit.ly/sevalinkedin Sponsor: Bright Tank Brewing Co: https://bit.ly/brighttank

Today, we sit down with Josh, a passionate collector and expert on Michael Jordan collectibles, to explore the intricate world of sports memorabilia collecting. Josh's journey began with a simple fascination for Michael Jordan, which soon evolved into a dedicated pursuit of rare and unique items that celebrate the basketball legend's legacy. Josh shares captivating stories about the thrill of the hunt, the challenges of authenticating rare finds, and the joy of connecting with a global community of collectors. He reveals the secrets behind some of the most coveted pieces in his collection, from game-worn sneakers to limited-edition trading cards, and offers insights into the art of preserving and showcasing these valuable treasures. Follow Josh On: Instagram: https://www.instagram.com/joshua.devaney Follow Sev On: Instagram: https://bit.ly/sevspicsig TikTok: https://bit.ly/sevspicstt LinkedIn: https://bit.ly/sevalinkedin Sponsor: Bright Tank Brewing Co: https://bit.ly/brighttank

In this episode, I dive into my personal journey of switching careers twice between the ages of 18 and 21. I share the challenges, uncertainties, and strategies I used to survive and thrive during these pivotal years. Whether you're seeking greater job satisfaction or searching for a more fulfilling purpose, this episode offers valuable insights and inspiration for anyone considering a career change. Stay tuned for Part 2 in the next episode, where I continue to share my experiences and lessons learned. Enjoy and feel empowered to take the leap!

Step into the vibrant world of Don Darkoe, where music production, entrepreneurship, and personal branding converge in an electrifying discussion. Join us as he shares his journey from humble beginnings to becoming a force in the drum and bass scene. Follow Don Darkoe On: @dondarkoe Follow Sev On: Instagram: https://bit.ly/sevspicsig TikTok: https://bit.ly/sevspicstt LinkedIn: https://bit.ly/sevalinkedin Sponsor: Bright Tank Brewing Co: https://bit.ly/brighttank

On this episode, I discussed Generative Engine Optimisation (GEO). Which is the evolution of search engine optimisation (SEO). And how you can utilise GEO for your business to future proof and dominate your market.

On this episode, I am in the car on the way to my studio discussing updates about my current situation. I then share my learning from a recent book that I have been reading as well as some of my most recent realisations from observations around and within my life. I go onto share the way that you love Mondays once again and forever more. Living perpetually stoked is one of the best gifts you can give for yourself. I hope you enjoy the episode and please let me know what you think.

Dive into a profound exploration of business, entrepreneurship, and personal development with Cian, a seasoned expert in construction contracts and project management. In this episode, we peel back the layers of business strategy, risk management, and the path to true professional freedom. Cian, the CEO of Quantum Contract Solutions, shares invaluable insights from his diverse experiences at major corporations like Turner and Townsend, and Chevron, drawing on his extensive knowledge from both Australia and the Middle East. From the nuances of contract negotiations to the personal tales of navigating corporate landscapes, this discussion is not just about construction—it's a masterclass in turning professional challenges into stepping stones for success. Cian discusses the pivotal moments of his career, the intricacies of managing multi-national projects, and his academic journey from the Dublin Institute of Technology to mastering Engineering Management at Curtin University. Moreover, Cian opens up about the lifestyle changes that come with high-level positions, the strategic decisions involved in exiting a business, and his ventures into writing with a focus on improving industry practices. Whether you're a budding entrepreneur or a seasoned professional, this episode offers a treasure trove of strategies to refine your career trajectory and insights into balancing life’s demands with professional ambitions. Join us as we explore the reality behind successful business management, the importance of strategic exits, and how to harness your experiences to foster both personal and professional growth. This is not just another business podcast; it's a roadmap to thriving in the complex world of construction management and beyond. Tune in for this compelling episode that not only delves deep into the mechanics of the construction industry but also provides a profound look at personal growth and strategic planning in any high-stake field.