Why Your Course Sales Are Down (And What’s Actually Working Now)

There’s a story in the Bible most people overlook… but it’s actually a blueprint for multiplying money. In just a few verses, Jesus shows us that making money is a game—one with rules, risks, and rewards. Some play to win. Others bury their chance and lose it all. But the ones who get it? They unlock an unfair advantage that changes everything. Once I saw it—I couldn’t unsee it. Let’s unpack it together. Chapters 00:00 The Biblical Blueprint for Wealth 02:52 Understanding the Game of Money 08:25 The Importance of Multiplication 12:54 Stewardship vs. Ownership 18:57 The Unfair Advantage of Multipliers 25:46 The Consequences of Playing It Safe 31:24 Identifying and Multiplying What You Have🚀 Take The $10K Offer Challenge 🚀https://10kOfferChallenge.com📕Graham’s BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook✅ Follow Grahamhttps://www.instagram.com/thegrahamcochrane/

You probably saw that Alex Hormozi just broke records with his new book $100M Money Models. But here’s what most people missed… He didn’t really sell a $30 book — He sold a $6,000 offer that just happened to include the book… And people lined up to buy it. Today, I’m going to break down exactly how he did it — the psychology behind why it worked so well — and more importantly, how you can use the same strategy to turn your expertise into a premium offer that sells for $5K, $10K, even more… Chapters 00:00 The Record-Breaking Book Launch 04:28 Understanding the Offer vs. Product Distinction 10:57 The Components of a Successful Offer 15:19 Framing and Anchoring Value 21:20 Implementing High-Ticket Offers in Your Business 26:08 The 10K Offer Challenge: Transforming Your Business🚀 Take The $10K Offer Challenge 🚀https://10kOfferChallenge.com📕Graham’s BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook✅ Follow Grahamhttps://www.instagram.com/thegrahamcochrane/

Let me ask you something: how many business books, podcasts, or courses have you consumed in the past year? And how much of it have you actually implemented? See, we live in a world where we’re information rich… but implementation poor. Knowing more isn’t the problem—doing more is. In this episode, I’m going to show you why most entrepreneurs stay stuck, the hidden cost of consuming without acting, and the exact shift you need to become implementation-rich—so you can finally start seeing results. Let’s dive in. Chapters 00:00 The Information Overload Dilemma 09:47 The Cost of Inaction 17:41 The Psychology Behind Consumption 20:49 Shifting to an Implementation Mindset 29:19 Five Steps to Become Implementation Rich🚀 Take The $10K Offer Challenge 🚀https://10kOfferChallenge.com🔥Las Vegas Dinner Mastermind (Only 7 Seats) https://docs.google.com/document/d/1NpJSBhW0c7Vp4UUMQeDf275Fs__x_s1-eNZSdm8JXO0/edit?usp=drive_link📕Graham’s BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook✅ Follow Grahamhttps://www.instagram.com/thegrahamcochrane/

If you’ve been battling imposter syndrome, you know how exhausting it is.You work harder, achieve more, even try convincing yourself you belong — but deep down, that voice of doubt still won’t shut up. Here’s the thing… it’s not you. The real reason you haven’t beaten imposter syndrome has nothing to do with your ability or worth — and once you see it, everything changes. In this episode, I’m going to show you the shift that finally made me believe I belonged and how it can help you eliminate imposter syndrome forever.🚀 Take The $10K Offer Challenge 🚀 https://10kOfferChallenge.com 📕Graham’s Books How To Get Paid For What You Know https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670 Rebel: Find Yourself by Not Following The Crowd https://www.grahamcochrane.com/rebelbook ✅ Follow Graham: https://www.instagram.com/thegrahamcochrane/Chapters 00:00 Understanding Imposter Syndrome 02:36 The Roots of Self-Doubt 05:30 The Importance of Environment 08:06 Common Misconceptions About Overcoming Imposter Syndrome 11:20 The Power of Community and Mentorship 13:45 Taking Action to Change Your Room

If you're a coach, creator, or entrepreneur who wants to sell more, scale faster, and show up more authentically—this conversation with Myron Golden is a must. I recently sat down to interview my mentor Myron at his Mouth to Millions Mastermind event in Clearwater Beach Florida and we dove deep into why authenticity is the new currency, how to win with long-form content (especially YouTube), and the golden rule for knowing what to give away for free vs. what to charge for. Myron's mindset and strategies have changed my business—and they can change yours too. Chapters 00:00 The Power of Audience Building 04:48 Branding as a Catalyst for Success 07:55 Authenticity in the Age of AI 10:49 The Impact of Long-Form Content 13:50 Immersion Creates Conversion 16:36 Community Service Content vs. Paid Content 24:42 The Power of Belief in Coaching 25:44 Be, Do, Have: The Success Principle 27:21 Transforming the Individual: The Key to Sales 29:13 The Impact of Storytelling in Coaching 30:30 Empowering True Identity in Coaching 31:53 Content Creation: Never Running Out of Ideas 39:24 Understanding Client Needs: Content and Context 43:29 NEWCHAPTER🚀 Take The $10K Offer Challenge 🚀https://10kOfferChallenge.com📕Graham’s BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook✅ Follow Grahamhttps://www.instagram.com/thegrahamcochrane/

If you’ve ever Googled how to make money online and ended up in a sea of scams, side hustles, and 10-hour-a-day content grinds—this is your reset button. I’m going to show you how real online income is built: with clarity, simplicity, and systems that actually scale. I call it the Effortless Income Engine™—and it’s how I run a multi-7-figure business working less than 10 hours a week. No fluff. No hype. Just the real playbook to attract ideal clients, transform lives, and get paid—without burning out. Chapters 00:00 Introduction to Effortless Income Engine 02:04 Understanding Your Ideal Client 08:12 The Client Magnet: Attracting Your Audience 14:02 Creating a Magic Offer 19:16 Effortless Enrollment: Converting Clients 28:53 Building a Sustainable Business Model🚀 Take The $10K Offer Challenge 🚀https://10kOfferChallenge.com📕Graham’s BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook✅ Follow Grahamhttps://www.instagram.com/thegrahamcochrane/

If you’re a coach, creator, or business owner who’s already seeing some success—but you know there’s another level waiting for you—this episode is going to flip the switch. I’m joined by Dr. Benjamin Hardy, best-selling author of The Science of Scaling, to unpack how to simplify your business, clarify your goal, and 10X in less time than you think. This isn’t about hustle—it’s about alignment. Get ready for a framework that can reshape your strategy and your identity.🚀 Take The $10K Offer Challenge 🚀 https://10kOfferChallenge.com 📕Graham’s Books How To Get Paid For What You Know https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670 Rebel: Find Yourself by Not Following The Crowd https://www.grahamcochrane.com/rebelbook ✅ Follow Grahamhttps://www.instagram.com/thegrahamcochrane/ Grab The Free Audiobook of The Science of Scalinghttp://scaling.com/audiobook

Why are people saying no to your offer — even when it’s genuinely amazing? It’s not your price. It’s not your funnel. And it’s probably not your product. The real reason? They didn’t connect with your story. Because people don’t buy when you pitch… they buy when they feel. And if you’re not telling your story the right way — in your webinar, your emails, your content — you’re losing the sale before you ever make the offer. In this episode, I’m going to show you how to tell your story so that people are ready to buy before you ever pitch. Chapters 00:00 The Power of Storytelling in Sales 09:41 Crafting Your Story: The Six Essential Elements🚀 Take The $10K Offer Challenge 🚀 https://10kOfferChallenge.com📕Graham’s Books How To Get Paid For What You Know https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670Rebel: Find Yourself by Not Following The Crowd https://www.grahamcochrane.com/rebelbook✅ Follow  Graham https://www.instagram.com/thegrahamcochrane/

If your traffic is down… Your course sales are flat… And it feels like your content just isn’t landing the way it used to — You’re not alone… and you’re not crazy.The content marketing game has changed. What used to work — grinding out SEO posts, chasing algorithms, building massive audiences — isn’t working anymore.But here’s the good news: The new rules don’t require you to work harder. In fact, they favor creators who go deeper instead of wider — who focus less on reach and more on relationship.Today, I’m going to show you what’s working right now — and how to thrive in this new era of content creation. 🚀 Take The $10K Offer Challenge 🚀 https://10kOfferChallenge.com 📕Graham’s Books How To Get Paid For What You Know https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670 Rebel: Find Yourself by Not Following The Crowd https://www.grahamcochrane.com/rebelbook ✅ Follow Grahamhttps://www.instagram.com/thegrahamcochrane/Chapters 00:00 Navigating the New Era of Content Creation 03:01 Understanding the Shift in Content Marketing 14:12 The New Way: Building Deep Relationships 28:06 Transforming Offers for Success

You’ve probably heard it a hundred times: ‘Charge what you’re worth.’ My friend, that advice is keeping you stuck. Because your worth isn’t up for sale… but your offer is.And pricing isn’t about what you’ve ‘earned’ — it’s about what you decide. So what if you stopped inching your way up from $1K to $2K to $3K… And just charged what you want — today?In this episode, I’m going to show you why pricing boldly is actually the smarter path to growth, and how to break out of the undercharging trap once and for all.🚀 Take The $10K Offer Challenge 🚀 https://10kOfferChallenge.com 📕Graham’s Books How To Get Paid For What You Know https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670 Rebel: Find Yourself by Not Following The Crowd https://www.grahamcochrane.com/rebelbook ✅ Follow Graham: https://www.instagram.com/thegrahamcochrane/Chapters 00:00 The Pricing Mindset Shift 02:33 The Power of Bold Pricing 05:28 Breaking Free from Linear Growth 08:07 Overcoming Self-Imposed Limitations 11:13 The 10X Thinking Paradigm 13:58 Deciding Your Worth 18:20 Addressing Insecurity, Fear, and Guilt 24:48 The Impact of Pricing on Client Commitment 27:38 Taking Action: Charge More Now