The Graham Cochrane Show

Forever we’ve been told that the way you sell your products and services is through a sales funnel. And with online automation, this process of “funnel hacking” has made things incredibly complicated.\ What if I told you that sales funnels are out? What if I told you the key to converting a prospect into a customer these days is MUCH simpler? Today I’m going to share with you a better way to think about selling and give you 7 ways to implement this concept in your business. And be sure to stay to the end where I give you my favorite hack for selling without even trying!Chapters 00:00 Rethinking Sales Funnels 06:50 The Trust Funnel Concept 24:29 Selling Without Trying: The Power of Stories Explore more on my website - www.grahamcochrane.com Follow me on Instagram @thegrahamcochrane

There is more fulfillment, joy, and success available to you than you’re currently experiencing. You just need to stop playing small. You need to play a bigger game. Do you believe you have more to offer this world? Do you believe you were destined for more than what you are doing now? My guest today, Markus Kaulius, believes that too. He has spent a lifetime consistently playing a bigger game in business and health. Now he has written the book on it, so you can unlock the high achiever in you. And in today’s episode we unpack the principles that have led him to incredible success, peace, wealth, and impact and you can apply them in real practical ways every day! Explore more on my website - www.grahamcochrane.com Follow me on Instagram @thegrahamcochrane

In a world that glorifies hustle and speed, many entrepreneurs overlook the benefits of slowing down when it comes to building a successful business. In this episode, we will explore the idea of going slow as a strategy for massive success and business growth. Discover how taking a step back, assessing your direction, and aligning with your season of life can lead to long-term success and sustainability in your entrepreneurial journey. Stay tuned until the end for a key question that will provide you with 100% clarity on your business path. Chapters 00:00 The Myth of Hustle: Why Slowing Down Matters 10:36 The Long Game: Understanding Success Takes Time 17:03 Avoiding Burnout: The Dangers of Speed 21:22 Short-Term Thinking vs. Long-Term Success 29:46 A New Perspective: What If Time Is On Your Side? Explore more on my website - www.grahamcochrane.com Follow me on Instagram @thegrahamcochrane

If you want your business to become more profitable, stable and predictable without stressing about the numbers, today’s episode is for you. All online business owners deserve this, and this is why my guest today created the Profit Pillars system. This is a step-by-step guide designed to make business finances straightforward and accessible, allowing you to build strong financial systems for your online business. No MBA or CFO required. How profitable should my business be? How much should I pay myself? Which expenses do I need to monitor most as my business grows? How do I build systems that keep my finances organized? How do I use my numbers to make better financial decisions? If you, like most online business owners, have struggled with these questions you’re in the right place. My guest today is Parker Stevenson, Chief Executive Officer and co-owner of Evolved Finance, a unique bookkeeping and accounting firm that specializes in supporting the financial needs of online business owners. He’s taught thousands of online business owners like you how to build simple and sustainable financial systems that allow them to make more profitable decisions in their businesses. And he’s actually MY bookkeeper! Order a copy of Parker's book here - https://evolvedfinance.com/book/ Chapters 00:00 Introduction to Profitability and Financial Stability03:58 The Importance of Understanding Your Numbers09:59 Revenue vs. Profit: The Real Metrics14:59 The Unique Needs of Online Business Owners22:00 Creating a Financial Playbook for Success24:18 Introduction to Profit Pillars25:01 The Mindset of Money26:32 Understanding Lead and Conversion Expenses28:19 The Importance of Team Costs30:16 Analyzing Monthly Financial Snapshots34:17 Separating Personal and Business Finances39:58 Trends in Online Business Post-Pandemic45:22 The Golden Rule: Connecting with PeopleExplore more on my website - www.grahamcochrane.com Follow me on Instagram @thegrahamcochrane

Dozens of eight and nine-figure entrepreneurs are making this shift in their business in 2025. And you should pay attention. We're moving into a new era of online business, one in which tactics from 15 years ago when I got started aren't working quite as well, and I think that's a good thing. And in today's episode, I'm gonna open up about this beautiful trend and state of the end where I show you how to apply it to the five key drivers of your business. Chapters 00:00 The Shift in Online Business for 2025 01:09 Celebrating 300 Episodes and Future Trends 04:55 The Power of Simplicity in Business 08:16 Case Studies: Entrepreneurs Embracing Simplicity 12:21 Long-Term Strategies: The Value of Consistency 14:09 The Importance of Focus in Content Creation 21:23 Simplicity in Business Models: A Personal Journey 24:18 Key Drivers of Business Growth 30:27 Final Thoughts: Embracing Simplicity for Success Explore more on my website - https://www.grahamcochrane.com/ Follow me on Instagram: @thegrahamcochrane

I met a man who made $100 million online and his advice for creators was both shocking and encouraging. Most online business owners I know get overwhelmed with the million conflicting strategies available to them to grow their income. But the good news is you can ignore almost all of it. Because in today's episode, I'm unpacking Brendan Burchard's three part strategy for creating over $100 million in his coaching business. And at the end, I'll reveal the thing he said that gave me the most hope about being an online business owner going into 2025 and beyond.

In this insightful episode, Graham and Katie dive into the art of storytelling and its impact on both personal and professional life. Katie, a former nonprofit leader turned storytelling coach, shares her journey and the transformative power of stories in business. They explore key concepts like micro vs. macro storytelling, the three C’s (context, conflict, conclusion), and how to discover and craft your core story. With an emphasis on authenticity and personal experience, this conversation inspires viewers to embrace their unique narratives and leverage storytelling for meaningful connections. Katie's video course "Story School" https://www.katiequesada.com/speak

I am more convinced than ever before that having an online business is the most safe, most strategic, the most incredible gift you could ever have or give yourself or your family. This has always been true in the last 15 years for me, but this has become more pronounced in the last two weeks that we've dealt with two major hurricanes here in the Tampa Bay region and in Florida. In today's episode, I want to give you an update on how the Cochrane's are doing after two hurricanes. But more importantly to you, I want to share with you the three reasons why I'm grateful for my online business and why I want you to keep pressing into yours, building it, making it more life giving and getting it to the place where you want it to be.

In this conversation, Graham Cochrane and Rich Litvin explore the nuances of coaching, the importance of challenging clients' thinking, and the transformative power of provocative questions. Rich shares his personal journey into coaching, emphasizing the significance of confidence, the role of imposter syndrome, and the need for coaches to create clients through meaningful conversations. They discuss the value of intellectual property in coaching, the importance of building an audience, and the impact of generous content creation. The conversation culminates in insights about finding one's own path in business and the power of sharing personal stories.

In this episode, I share the story of how I hit the USA Today bestseller list with my latest book, Rebel: Find Yourself by Not Following the Crowd. This wasn’t a lucky accident—it was a dream I engineered from day one. 🌟 Join me as I break down the simple but powerful process I used to achieve this long-time goal and how you can apply the same approach to make any of your dreams come true. Whether you're aiming to be a bestselling author or pursue another ambition, the key is to take control and create your dreams, not wait for them to happen.