Low-Ticket Offers Are Keeping You Stuck (Do This Instead)

🚀 Take The $10K Offer Challenge 🚀 https://10kOfferChallenge.com 📕Graham’s Books How To Get Paid For What You Know https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670 Rebel: Find Yourself by Not Following The Crowd https://www.grahamcochrane.com/rebelbook ✅ Follow Graham: https://www.instagram.com/thegrahamcochrane/ You’ve probably heard it a hundred times: ‘Charge what you’re worth.’ My friend, that advice is keeping you stuck. Because your worth isn’t up for sale… but your offer is. And pricing isn’t about what you’ve ‘earned’ — it’s about what you decide. So what if you stopped inching your way up from $1K to $2K to $3K… And just charged what you want — today? In this episode, I’m going to show you why pricing boldly is actually the smarter path to growth, and how to break out of the undercharging trap once and for all. Chapters 00:00 The Pricing Mindset Shift 02:33 The Power of Bold Pricing 05:28 Breaking Free from Linear Growth 08:07 Overcoming Self-Imposed Limitations 11:13 The 10X Thinking Paradigm 13:58 Deciding Your Worth 18:20 Addressing Insecurity, Fear, and Guilt 24:48 The Impact of Pricing on Client Commitment 27:38 Taking Action: Charge More Now

🚀 Take The $10K Offer Challenge 🚀 https://10kOfferChallenge.com 📕Graham’s Books:How To Get Paid For What You Know https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670 Rebel: Find Yourself by Not Following The Crowd https://www.grahamcochrane.com/rebelbook ✅ Follow Graham: https://www.instagram.com/thegrahamcochrane/You’ve probably been told to start with low-ticket offers — $97 courses, tiny memberships, or $27 tripwires. But what if that strategy is the very thing keeping you stuck? In this episode, I’m going to show you why low-ticket offers create more work, less profit, and slower growth — and what to do instead if you actually want freedom and scale. If you’re ready to stop working twice as hard for half the income, this one’s for you. Chapters 00:00 The Pitfalls of Low Ticket Offers 05:58 The Illusion of Low Ticket Leverage 16:09 The Power of Premium Pricing 28:35 Choosing Quality Over Quantity Explore more on my website: https://www.grahamcochrane.com

►► Ask Graham AI your #1 business question right now: http://grahamcochrane.com/ai How many times have you told yourself you’re not ready? Not ready to launch the business. Not ready to speak up. Not ready to take that next step. But what if ‘not ready’ is just fear wearing a mask? What if the very moment you’re hesitating to step into… is the one that could change everything? In this episode, I want to challenge the belief that you have to feel ready to be used — because if you keep waiting for the perfect moment, you’ll miss the one that’s already in front of you. Chapters 00:00 Overcoming the Fear of Not Being Ready 02:17 The Story of Moses: A Call to Action 05:11 Identity and Self-Doubt: Who Am I? 11:17 The What-If Questions: Implications of Action 16:50 Incompetence and Imposter Syndrome 22:53 What's in Your Hand? Utilizing Your Resources 28:39 Trusting God in Your Journey 34:27 The Final Call: Stepping into Your Destiny Explore more on my website: https://www.grahamcochrane.com Follow me on Instagram: @thegrahamcochrane

►► Ask Graham AI your #1 business question right now: http://grahamcochrane.com/ai I just got a pretty brutal email. They called me a charlatan, said my business is a scam, mocked my faith, and even brought my kids into it. And while this kind of thing used to shake me… it doesn’t anymore. In today’s episode, I want to show you exactly what hate mail looks like, why it happens, and how to respond — not with hate, but with wisdom. Chapters 00:00 Facing Hate Mail: A Personal Experience 07:03 Understanding the Nature of Hate Mail 18:03 The Power of Restraint and Response 24:26 Faith, Logic, and the Price of Visibility Explore more on my website: https://www.grahamcochrane.com Follow me on Instagram: @thegrahamcochrane

►► Ask Graham AI your #1 business question right now: http://grahamcochrane.com/ai Most business owners think the only way to grow is by getting more eyeballs — more traffic, more followers, more clicks. But here’s the truth: you’re probably sitting on untapped revenue right now. In this episode, I’m going to show you the 5 fastest ways to grow your business without needing a single extra visitor. These are the same levers I’ve used to double sales for clients without changing their audience size — and you can start applying them today. Chapters 00:00 Unlocking Untapped Revenue 04:21 The Power of Pricing 14:00 Creating Irresistible Offers 19:23 The Selling Environment 30:09 Leveraging Existing Customers Explore more on my website: https://www.grahamcochrane.com Follow me on Instagram: @thegrahamcochrane

►► Ask Graham AI your #1 business question right now: http://grahamcochrane.com/ai There’s a lie that’s quietly robbing you of income, impact, and influence. It’s the belief that you’re not qualified enough to teach what you know online. OR you’re not qualified to charge more than your competitors. So you hold back… waiting to feel more impressive, more polished, more “expert.” Meanwhile, people with half your experience are making thousands and even millions simply by sharing what you’re too insecure to say out loud. Here’s the truth: what’s obvious to you is gold to someone else. In this episode, I’ll help you crush that lie once and for all—and show you how to turn what you already know into income, even if you don’t feel ready. Chapters 00:00 Crushing the Lie of Insecurity 01:01 The Cost of Waiting to Feel Ready 11:20 Reframing Expertise and Authority 22:05 The Real Cost of Believing You're Not Qualified 23:31 Understanding Pricing Psychology 25:39 Taking Action: Steps to Launch Your Business 29:17 Building Confidence Through Action 33:22 Raising Your Prices: Overcoming Insecurities 39:52 Valuing Your Offer: Pricing Strategies Explore more on my website: https://www.grahamcochrane.com Follow me on Instagram: @thegrahamcochrane

►► Ask Graham AI your #1 business question right now: http://grahamcochrane.com/ai If you want to be rich don't try to start a business. What do I mean? You see the way most people try to make money today is completely backwards — and it’s keeping them broke. If you really want to create long-term wealth, you need to flip the script. In this episode, I’m sharing 3 game-changing secrets that make people want to give you their money — no convincing, no chasing. Chapters 00:00 Flipping the Script on Wealth Creation 04:01 The Power of Becoming a Brand 11:22 Choosing Your Ideal Client 19:20 Obsessing Over Client Problems 24:49 Giving Generously to Build Trust Explore more on my website: https://www.grahamcochrane.com Follow me on Instagram: @thegrahamcochrane

►► Ask Graham AI your #1 business question right now: http://grahamcochrane.com/ai You will never be able to sell—until you understand this one thing. Most people think selling is about being persuasive, having the perfect pitch, or pushing a product. But that mindset is exactly what’s killing your sales. In this episode, I’m breaking down what actually makes people buy—and why so many entrepreneurs keep missing it. If you’ve ever struggled to sell your offer, this might be the breakthrough you’ve been waiting for. Let’s jump in. Chapters 00:00 Understanding the Essence of Selling 06:59 Transforming Your Mindset Towards Sales 09:02 The Five Secrets to Effective Selling 23:13 Understanding the Payoff in Pricing Offers 27:24 Anchoring Value: Comparing Alternatives 29:47 Selling Certainty: Building Trust with Testimonials 36:12 The Power of Not Needing the Sale 41:39 Transforming Sales into Service Explore more on my website: https://www.grahamcochrane.com Follow me on Instagram: @thegrahamcochrane

►► Ask Graham AI your #1 business question right now: http://grahamcochrane.com/ai Here’s the truth: 99% of college graduates walk across that stage with a diploma… but no real clue how to build financial freedom. And honestly, it’s not their fault — nobody’s teaching this stuff! Today, I’m breaking down the seven essential things you must learn if you want to escape the paycheck-to-paycheck grind, build real wealth, and live life on your terms. Stick around — because if you don’t know these seven things, financial freedom will always stay just out of reach. Chapters 00:00 The Financial Education Gap 07:03 The Reality of Financial Stress 10:19 Breaking the Victim Mentality 14:35 The Seven Principles for Financial Freedom 24:35 Understanding Money and Value Creation 30:41 The Importance of Entrepreneurship 32:31 The Role of Business Owners in Wealth Creation 39:44 Shifting Mindsets: From Scarcity to Abundance 42:40 The Importance of Seeking Opportunities 43:06 Spending vs. Saving: The Path to Wealth 46:48 Investing: The Key to Financial Freedom 48:44 Focus and Diversification in Wealth Creation 52:03 The Power of Generosity in Prosperity 01:00:36 Transforming Beliefs for Financial Success Explore more on my website: https://www.grahamcochrane.com Follow me on Instagram: @thegrahamcochrane

►► Ask Graham AI your #1 business question right now: http://grahamcochrane.com/ai If you’re broke, and you’re wondering, ‘What business can I even start with no money?’ Friend, I’ve been there. I know what it’s like to feel stuck, overwhelmed, and like you’ve got zero options. But here’s the truth—being broke doesn’t mean you’re out of the game. In fact, it might just be the perfect place to start. In today’s episode, I’m breaking down the exact steps you can take to launch a business from scratch, even if your bank account is empty. Let’s talk strategy, mindset, and how to turn nothing into something. Chapters 00:00 Starting from Zero: The Entrepreneurial Mindset 04:44 The Coaching and Consulting Business Model 08:34 Identifying Your Ideal Customer 14:45 Creating Value: The Swipe File 18:08 Building Your Landing Page and Offers 22:24 Upselling and Building Trust 27:42 Crafting Your Elevator Pitch and Next Steps Explore more on my website: https://www.grahamcochrane.com Follow me on Instagram: @thegrahamcochrane