Grow your business by telling better stories (with Katie Quesada)

I’m a multi-millionaire and 7 figure business owner and this is how I do my year-end review so that next year is my best year yet. No matter where you are in business, you will never get to the next level of income, impact, or enjoyment if you don’t look back on what’s happened, gather the intel, and make an intentional plan moving forward. So in today’s episode, I’m going to share with you the 6 things you MUST do to make massive traction in 2025 and beyond, and be sure to stay to the end where I share the one single phrase that has transformed my business more than any other! Chapters 00:00 Introduction to Year-End Review 12:03 Analyzing Data for Growth 20:23 Vision Check: Aligning with Future Goals 28:05 Setting Goals for the New Year Explore more on my website - www.grahamcochrane.com Follow me on Instagram @thegrahamcochrane

2025 is just around the corner, and with AI booming and copycat brands popping up everywhere, the business world is changing faster than ever. The competition? Fierce. The risk of blending in? Massive. If you’re not zigging while others zag, you’re going to get left in the dust. In this video, I’m sharing four powerful shifts you must make to not just survive but thrive—and stand out as a true leader in your industry. Let’s break away from the noise and make your business unforgettable. Chapters 00:00 Navigating the AI Landscape in Business 06:20 Four Essential Shifts for Success 14:47 Embracing Counterintuitive Strategies 26:43 Focusing on Quality Over Quantity Explore more on my website - www.grahamcochrane.com Follow me on Instagram @thegrahamcochrane

A billionaire CEO wakes up at 4:30am to work on vacation so he can spend time with his family later. Is this what work life balance is supposed to look like? Today I want to unpack this CNBC article and highlight what I think is crazy about it, but also what I think is genius about it. And more importantly at the end I’m going to share with you the 4 key components of building what I call a Dream Week so you can love your work and your family life. Chapters 00:00 The Work-Life Balance Dilemma 09:56 The Myth of Working on Vacation 17:50 Redefining Success and Workload 26:47 Designing Your Dream Week Explore more on my website - www.grahamcochrane.com Follow me on Instagram @thegrahamcochrane

Forever we’ve been told that the way you sell your products and services is through a sales funnel. And with online automation, this process of “funnel hacking” has made things incredibly complicated.\ What if I told you that sales funnels are out? What if I told you the key to converting a prospect into a customer these days is MUCH simpler? Today I’m going to share with you a better way to think about selling and give you 7 ways to implement this concept in your business. And be sure to stay to the end where I give you my favorite hack for selling without even trying!Chapters 00:00 Rethinking Sales Funnels 06:50 The Trust Funnel Concept 24:29 Selling Without Trying: The Power of Stories Explore more on my website - www.grahamcochrane.com Follow me on Instagram @thegrahamcochrane

There is more fulfillment, joy, and success available to you than you’re currently experiencing. You just need to stop playing small. You need to play a bigger game. Do you believe you have more to offer this world? Do you believe you were destined for more than what you are doing now? My guest today, Markus Kaulius, believes that too. He has spent a lifetime consistently playing a bigger game in business and health. Now he has written the book on it, so you can unlock the high achiever in you. And in today’s episode we unpack the principles that have led him to incredible success, peace, wealth, and impact and you can apply them in real practical ways every day! Explore more on my website - www.grahamcochrane.com Follow me on Instagram @thegrahamcochrane

In a world that glorifies hustle and speed, many entrepreneurs overlook the benefits of slowing down when it comes to building a successful business. In this episode, we will explore the idea of going slow as a strategy for massive success and business growth. Discover how taking a step back, assessing your direction, and aligning with your season of life can lead to long-term success and sustainability in your entrepreneurial journey. Stay tuned until the end for a key question that will provide you with 100% clarity on your business path. Chapters 00:00 The Myth of Hustle: Why Slowing Down Matters 10:36 The Long Game: Understanding Success Takes Time 17:03 Avoiding Burnout: The Dangers of Speed 21:22 Short-Term Thinking vs. Long-Term Success 29:46 A New Perspective: What If Time Is On Your Side? Explore more on my website - www.grahamcochrane.com Follow me on Instagram @thegrahamcochrane

If you want your business to become more profitable, stable and predictable without stressing about the numbers, today’s episode is for you. All online business owners deserve this, and this is why my guest today created the Profit Pillars system. This is a step-by-step guide designed to make business finances straightforward and accessible, allowing you to build strong financial systems for your online business. No MBA or CFO required. How profitable should my business be? How much should I pay myself? Which expenses do I need to monitor most as my business grows? How do I build systems that keep my finances organized? How do I use my numbers to make better financial decisions? If you, like most online business owners, have struggled with these questions you’re in the right place. My guest today is Parker Stevenson, Chief Executive Officer and co-owner of Evolved Finance, a unique bookkeeping and accounting firm that specializes in supporting the financial needs of online business owners. He’s taught thousands of online business owners like you how to build simple and sustainable financial systems that allow them to make more profitable decisions in their businesses. And he’s actually MY bookkeeper! Order a copy of Parker's book here - https://evolvedfinance.com/book/ Chapters 00:00 Introduction to Profitability and Financial Stability03:58 The Importance of Understanding Your Numbers09:59 Revenue vs. Profit: The Real Metrics14:59 The Unique Needs of Online Business Owners22:00 Creating a Financial Playbook for Success24:18 Introduction to Profit Pillars25:01 The Mindset of Money26:32 Understanding Lead and Conversion Expenses28:19 The Importance of Team Costs30:16 Analyzing Monthly Financial Snapshots34:17 Separating Personal and Business Finances39:58 Trends in Online Business Post-Pandemic45:22 The Golden Rule: Connecting with PeopleExplore more on my website - www.grahamcochrane.com Follow me on Instagram @thegrahamcochrane

Dozens of eight and nine-figure entrepreneurs are making this shift in their business in 2025. And you should pay attention. We're moving into a new era of online business, one in which tactics from 15 years ago when I got started aren't working quite as well, and I think that's a good thing. And in today's episode, I'm gonna open up about this beautiful trend and state of the end where I show you how to apply it to the five key drivers of your business. Chapters 00:00 The Shift in Online Business for 2025 01:09 Celebrating 300 Episodes and Future Trends 04:55 The Power of Simplicity in Business 08:16 Case Studies: Entrepreneurs Embracing Simplicity 12:21 Long-Term Strategies: The Value of Consistency 14:09 The Importance of Focus in Content Creation 21:23 Simplicity in Business Models: A Personal Journey 24:18 Key Drivers of Business Growth 30:27 Final Thoughts: Embracing Simplicity for Success Explore more on my website - https://www.grahamcochrane.com/ Follow me on Instagram: @thegrahamcochrane

I met a man who made $100 million online and his advice for creators was both shocking and encouraging. Most online business owners I know get overwhelmed with the million conflicting strategies available to them to grow their income. But the good news is you can ignore almost all of it. Because in today's episode, I'm unpacking Brendan Burchard's three part strategy for creating over $100 million in his coaching business. And at the end, I'll reveal the thing he said that gave me the most hope about being an online business owner going into 2025 and beyond.

In this insightful episode, Graham and Katie dive into the art of storytelling and its impact on both personal and professional life. Katie, a former nonprofit leader turned storytelling coach, shares her journey and the transformative power of stories in business. They explore key concepts like micro vs. macro storytelling, the three C’s (context, conflict, conclusion), and how to discover and craft your core story. With an emphasis on authenticity and personal experience, this conversation inspires viewers to embrace their unique narratives and leverage storytelling for meaningful connections. Katie's video course "Story School" https://www.katiequesada.com/speak