The Buyer Narrative: Customer Experience Reimagined podcast

S2:E8: How to Use Content to Improve the B2B Customer Journey

0:00
37:22
15 Sekunden vorwärts
15 Sekunden vorwärts

In this episode of the Buyer Narrative, I sat down with Camille Trent, Managing Editor at MarketerHire, to talk about how B2B brands can use the right content to improve the customer journey.

Learn how to:

  • Add human emotion to B2B marketing.
  • Align your message to the heart of what customers value.
  • Tap into existing customers can help you drive your content strategy.
  • Use content to drive further engagement and activation for current customers.
  • And so much more!

To learn more from Camille, follow her on LinkedIn @ https://www.linkedin.com/in/camillehansentrent/


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