80 - Creative Freedom, Money Magic & the Power of Process with Sarah Mac

Welcome back to The Brand Is You Podcast! In today’s episode, I’m sitting down with one of my longtime clients and now cherished collaborator, Sarah Mac—a creative brand strategist, author, and the unapologetic Money Witch behind some seriously magical brand transformations. If you’re a multi-passionate entrepreneur who’s ever felt torn between following your intuition and sticking to a plan… this episode is going to feel like coming home. We’re diving into what it really takes to build a soulful, evolving business—one that grows as you do—and how Sarah made the shift from winging it to working with strategy (without losing her creative spark). Whether you’re in a pivot, dreaming up your next big project, or trying to balance freedom with structure, Sarah’s story will give you permission to do it your way and make money doing it. What You’ll Learn in This Episode: ✔️ How Sarah blends astrology, storytelling, and strategy to help creatives sell high-ticket offers ✔️ Why pivoting can feel disruptive—and how to do it with confidence ✔️ The step-by-step process Sarah uses to test new ideas (before bringing them public) ✔️ How long-term planning created more freedom (not less) in her business ✔️ The power of daily non-negotiables and creative consistency ✔️ What really happened behind the scenes of publishing The Six-Figure Creative ✔️ The real story behind claiming the name “Money Witch” (and what it unlocked in her brand) Resources & Next Steps:  🔥 Grab Sarah’s book The Six-Figure Creative on Amazon 🔥 Follow Sarah on Instagram: @sarahmacmagic 🔥 Explore her podcast: Creative Magic Club 🔥 Check out her world of cosmic branding & the Millionaire Witch Club at https://withsarahmac.com/  🔥 Want the same support Sarah had? Apply for The Brand Is You Mastermind—a 3-month brand + biz accelerator designed to help you grow with intention, strategy, and support. This episode is your reminder: You don’t have to choose between structure and soul. The most powerful brands are built from both. Trust your magic. Make a plan. And let it be fun. Remember: The Brand Is You. Show up with integrity, create with heart, and let’s keep building brands that are built to evolve.