#254 - Dealing with Trolls: Protect Your Brand and Win Online

Hey everyone! I’m Kate from Hello Funnels, and in this episode of the Doing It Online podcast, I’m excited to share the inside scoop on my new Sales Squared System to boost your business by $100K. After years of testing and tweaking (and yes, some tough moments), I’ve perfected a double-funnel strategy that solves the toughest challenges course creators face in 2025. I’ll break down the big issues like attention overload and trust recession, then reveal my game-changing solution: a content engine and profit engine combo. Trust me, it’s a total game-changer! I’ll also tease my upcoming free masterclass where you can grab all the tools and strategies to set up your own $100K funnel. Let’s jump in and transform your business with this powerful funnel system! 00:00 Welcome to the Podcast 00:40 The $100K Funnel Overview 01:32 Issue 1: Attention Disorder 04:10 Issue 2: Trust Recession 07:26 Issue 3: Lack of Profit Focus 08:57 The Solution: Sales Squared System 10:42 Choosing the Right Offer Suite 14:00 Setting Up the Content Engine 15:46 The Power of Two Funnels 17:30 Real-World Success Stories

Hey there! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast, I’m diving into the wild world of dealing with online trolls. After years of facing random comments (and yes, some downright weird foot fetish moments), I’ve figured out how to handle these trolls and keep my ads thriving. I’ll share my practical tips, like blocking and deleting, plus a fun mental trick to turn troll attacks into a personal challenge. Trust me, it’s a total mindset shift! I’ll also reveal how I protect my brand and boost engagement, with strategies you can start using today. Let’s jump in and master the art of troll-proofing your online presence! 00:00 Introduction: Dealing with Online Negativity 01:41 Impact of Trolls on Ads 02:16 Personal Experiences with Trolls 04:46 Practical Steps to Handle Trolls 06:37 Adjusting Content Strategy 09:18 Mental Impact of Online Bullying 11:47 Gamifying Troll Responses 12:40 Personal Strategy: Writing Burns

Hey everyone! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast, I’m diving into the four big mistakes killing your funnel conversions in 2025. After years of testing (and yes, some epic fails), I’ve uncovered what’s been stalling funnels and how to turn things around with proven strategies. I’ll guide you through these conversion killers—like countdown timers and missing deadlines—and reveal how I fixed them with split testing and smart tweaks. Trust me, it’s a total game-changer! I’ll also share my new 3-day funnel-building event where you’ll get templates and AI tools to skyrocket your sales. 🎟️ Grab the last tickets here!  Let’s jump in and transform your offers into automated-conversion machines together! 00:00 Welcome to Hello Funnels 01:45 Conversion Killer #1: Countdown  02:44 Testing the Countdown Timer Hypothesis 06:21 Conversion Killer #2: Improper Tracking 07:28  Investing in Proper Tracking Tools 08:41 Conversion Killer #3: Delayed Offers 10:46 The Importance of Immediate Offers 12:33 Conversion Killer #4: No Deadlines 14:10 Testing the No Deadline Strategy 15:18 Recap of Conversion Killers 16:15 Join Our Live Funnel Building Event 🎟️ Ready to automate your way to consistent sales? Join the Automate It Challenge and let's build your Content Engine funnel together. I can't wait to see your results!

Hey everyone! I’m Kate from Hello Funnels, and on this episode of the Doing It Online podcast, I’m excited to share my 5X converting content engine funnel built in an afternoon with AI.  It’s been a wild ride solving traffic and trust issues, and this funnel grows my list by thousands while driving low-ticket sales.  Trust me, it’s a game-changer! Join my Automate It Challenge to build your own with templates and tools (👉 Sign up here: https://hellofunnels.co/automate ).  I’ve tested this for six months, and the results keep getting better with minimal effort.  Let’s dive in and turn your content into a profit-pumping machine today! 🎟️ Ready to automate your way to consistent sales? Join the Automate It Challenge and let's build your Content Engine funnel together. I can't wait to see your results! 00:00 Welcome to the Doing It Online Podcast 00:56 Why I Created a New Funnel 05:55 The Funnel Solution 06:42 Testing and Iterating the Funnel 07:38 Introducing the Content Engine Funnel 11:12 Growing Your Email List and Social Media 12:47 Making Sales on Autopilot 14:45 Reinvesting Funnel Sales into Growth 16:51 Solving Key Problems with the Funnel 18:53 Join the Automate It Challenge  

I basically ghosted you for 12 weeks. After 250+ episodes without missing a beat, I vanished. No tropical vacations, no emergencies—just me trying to do two people's jobs while biting off way more than I could chew with some massive projects. In this honest episode, I'm spilling what really happened, why I've never taken a break before, and what I learned about hitting pause when you need to.   What I Cover: 🎯 The real story behind my 12-week disappearing act 🎯 Why I was terrified to take my first break in 250+ episodes 🎯 Smart ways to take content breaks (that I didn't do this time) 🎯 What I should have done differently 🎯 Why sometimes the best thing for your business is hitting pause   What's Next: I'm back, refreshed, and have some seriously cool stuff planned. Keep your eyes peeled for a big announcement about that secret project I've been working on!   Connect with me: 📱 Instagram: @hellofunnels 🎯 Ready to build your funnel? Check out eCourse Empire  

The Secret to Profitable Low Ticket Offers (Without Losing Your Sanity) Hey there!  I'm Kate from Hello Funnels,in this episode of Doing Your Online Business podcast I'm here to spill the tea on low ticket offers.   After five years of trial and error (and let's be real, a lot of frustration), I finally cracked the code on making these offers work and scaling them profitably.   I'll walk you through common mistakes we all make and share the game-changing solution: an upside-down funnel.   Trust me, it's a game-changer! Plus, I'll give you a sneak peek into my Daily Sales System plus I share how you can get access to all the templates and tools you'll need to get started.   Let's dive in and make those low ticket offers work like a charm! 00:00 Introduction: The Struggle with Low Ticket Offers 01:05 The Rise of Low Ticket Offers 02:23 My Initial Success and Challenges 05:24 Common Mistakes with Low Ticket Offers 09:59 The Game-Changing Solution: The Upside-Down Funnel 13:47 Implementing the Daily Sales System 14:53 Let's do it together!

This is it. This is the year you are finally going to launch your digital product or online course, into the world. But if you never sold anything before…, how do you sell it? Fear not! Today I’m sharing my simple step-by-step plan for how you can achieve your first five online sales.  Step 1: Begin with a simple, low stakes offer that's so appealing it practically sells itself. The goal here is to create something that clearly solves a problem for your audience without the pressure of a high price tag.   Step 2: Forget fancy sales pages for now; a Google Doc will do just fine. It’s simple, clear, and gets the job done.  Step 3: Don’t be shy to ask for support from your friends, family, and colleagues. You’d be surprised how eager people can be to help someone they know.   Step 4: Be open about your excitement and communicate the value your offer provides!  Step 5: Don’t lose heart if you don’t hit your target sales immediately. Many sales often happen towards the end of a promotional period, so it’s critical to keep putting your offer out there. If you’d like to dive even deeper, with comprehensive templates and detailed plans, I offer a mini course called the "14 Days to Sales Challenge." It's packed with resources to guide you through this process effectively. And remember to reach out with your success stories, I’d love to celebrate with you!   LINKS:   Website |  Instagram | Programs | YouTube

There are only ever two reasons why your courses aren't selling. Number one, you are simply not getting enough eyeballs on your offers in an affordable way. And number two, your offer is not a hell's yes, which means it sells with ease and with profit, no matter really what you're doing with it. If you think your problem might be number two, I’ve got good news! Today I’m breaking down what’s causing this stagnation, and how you can fix it! When I say "hell's yes," I mean an offer that sells with ease and profit. It's the kind of product or service that people don't just purchase at the beginning and end of a promotion but all throughout. Imagine the rush of seeing consistent sales rolling in. That's the dream! To achieve this goal, all you need to do is make sure your offer checks these three boxes:  It Must Feel Great for You It Must Feel Great for Your Clients It Must Make Sense for Your Business It's not enough to just get one or two of these pillars right, you need to find a balance between all three or issues will come up. For instance, if your offer feels great for you and your business but not your clients, sales will suffer.  Get it right, though, and the transformation is incredible. Just look at the client of mine who improved her sales from a few a month to dozens a week! Imagine the difference it could make in your business.  LINKS: Website |  Instagram | Programs | YouTube

Trying to sell anything online when you don’t have an audience is like shouting into the void. The only way to make that work is if you’ve got a massive budget to throw around, and honestly, who does?! But don’t despair! Today I want to share with you an easy, three-step plan to get your first 500 email subscribers, so you can start making waves - all without spending a cent! Your first task today is creating an irresistible lead magnet that stands out. You might also call it an 'opt-in bribe' because, let’s be honest, we’re basically ‘bribing’ people to join our email list, and here’s the key: Make it juicy! Something so valuable people can't help but sign up. Then it’s time to use my 'Beg, Borrow, Pay' framework. Step 1 - Beg: Reach out personally to friends, family, and colleagues who might be interested in what you're doing and ask them to share it. This step can feel uncomfortable but if you ask sincerely and make the process easy, people are often more than willing to help! Step 2 - Borrow: Once you’ve got some traction, it’s time to commit to a routine of sharing your lead magnet three times a day across various platforms - Facebook groups, LinkedIn groups, Reddit threads, anywhere your ideal customer might be hanging out.   Phase 3 - Pay: Re-invest a portion of your initial revenue back into your strategy. Consider running Facebook ads for your freebie, allowing your list to grow more rapidly and begin paying for itself.  So, there you have it, my three-step framework for skyrocketing your subscriber count to 500+ quickly and without breaking the bank. I’d love to hear how it works for you, so please reach out on Instagram @HelloFunnels if you give it a try. Until next time, happy list building! LINKS: Website |  Instagram | Programs | YouTube  

Have you ever felt trapped in Instagram jail? Like the algorithm is out to get you? Or like social media is just a big waste of time?  I’ve been there, and I know how frustrating it can be when no matter what you try, or how hard you work, you can’t get your follower count to grow. Then came last year, when I decided to give it one last try, and I posted something completely different.  Suddenly, my engagement shot up to the heavens, and we kept riding that wave ever since.So let’s talk about the three big changes that made a difference: Changing My Mindset Updating My Offers Building Simple Funnels To keep this momentum going I then revamped the type of content I was posting. I researched and experimented to find three types of post that really resonated with the audience I wanted to attract.  Possibility Posts Behind the Scenes Problem Solving The ultimate trick here was to fill my posts with intrigue that invited people to engage and delve deepr. This means leaving some things out, so they’d need to click a link, or download my content to satisfy their curiosity.  If you’re feeling trapped with a static social media account, I hope this post has given you some guidance and inspiration on how you can transform it into a thriving venture.  LINKS:   Website |  Instagram | Programs | YouTube