234: How to Use Storytelling in Your Marketing to Become More Visible with Trang Nova

So many women in business get tangled up in all the things they “should” be doing with design. But I firmly believe: mindset (your brain) will always override skills. In this episode, I walk you through three mindset traps I see over and over: perfectionism, comparison, and fear of visibility...plus a bonus mindset shift you can start applying today.Key TakeawaysPerfectionism: Why chasing “perfect” stops you from ever showing up Comparison: The sneaky way comparing yourself to others paralyzes creativity (and what to do instead)Fear of Visibility: Why you might avoid showing up, and how stepping into the spotlight is a muscle you can growBonus: You are creative even if you don’t feel like itGet your free ticket to the Design Masterclass 👉 https://www.whitedeer.com.au/designmasterclassTimestampsIntro 0:00Tip 1 2:30Tip 2 6:04Tip 3 9:23Bonus Tip 12:26Extra things you should know 14:22Wrapping up 17:36Watch on YouTube: https://youtu.be/O8DLs_YdE8ERead on the Blog: https://whitedeer.com.au/ep235/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

I chat with Trang Nova, a speaking coach, storyteller, and founder, about one of the most powerful tools in your business toolkit: storytelling.In our conversation, she walks us behind the scenes of her own daily routines, shares her journey from a shy immigrant kid to TEDx speaker, and gives actionable tips for transforming your stories into marketing, content, and connection.If you’ve ever felt stuck trying to sound “real” in your posts, stressed about how much backstory to share, or unsure where to drop a story in your emails/website, you’re going to love this episode.We discuss:How your morning routine is non-negotiableUsing storytelling to build trust, curiosity, and emotional connectionHow to convert a bland summary into a compelling storyStarting lessons with a story, whether in emails, social media, workshops, or pages on your websiteABOUT TRANG:Trang Nova is a speaking coach for entrepreneurs who want to speak with confident authority so they can be recognised as visible leaders in their businesses and on stages. Through Trang’s lifelong journey from being a withdrawn introvert to now being featured on global platforms like TEDx and Medium, she realised that speaking is a skill that can be mastered by anyone, not just those to whom it comes naturally. So now, she is on a mission to help others harness the power of their voice. Trang believes that when more visionaries speak up, then more leaders will successfully fulfil their potential and lead powerful movements to make this world better for us all and future generations. When she’s not on stage or coaching others, you’ll probably find her hiking on a mountain somewhere, giving her dogs forced cuddles, or stuffing her face with ice cream!CONNECT WITH TRANG:Instagram: https://www.instagram.com/trang_nova/LinkedIn: https://www.linkedin.com/in/trang-nova-a887aba0/Website: https://www.trangnova.comPodcast: https://open.spotify.com/show/60IpvCPgc4amSdwhcatUpm?si=6ae13a26e03f4f37Email: [email protected] on YouTube: https://youtu.be/Q8DjUze63IARead on the Blog: https://whitedeer.com.au/ep234/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

You don’t have to be on Instagram to grow a business, but if your people are there, it’s a goldmine. The pressure around Insta is real: content, consistency, algorithm, what to post, when to post, how much to sell … it’s overwhelming. In this episode, I bust myths around Instagram and walk you through the three essential ingredients to posts that actually work... ones you won’t dread creating.What we’re covering:Myth of consistency alone: Posting regularly isn’t enough if your content is off-brand or directionlessIngredient 1: Strategic Content Pillars: five content pillars (Conversion, Authority, Proof, Engagement, Perspective shift) you can lean intoIngredient 2: On-Brand Content: your branding (fonts, colours, aesthetic) helps people recognise you and stop the scrollIngredient 3: Ease of Use: systems, templates, repeatable structure mean you don’t burn outHow to use these together to create a content engine (bonus: I explain my 30-day Socials Kit and how it solves all three)Offer alert: Between Oct 3–9, you can grab the 30-Day Socials Kit (templates + tutorials + planning system + extra resources) at a steeply discounted priceBundles that Benefit (Get my socials pack and thousands of other resources for just $100USD) Only available October 3 - 9 2025: https://www.whitedeer.com.au/30dayOr, if you’d like to purchase my 30-Day Socials Kit separately: https://www.whitedeer.com.au/30dayTimestampsIntro 0:00PSA 2:08Ingredient #1 4:47Ingredient #2 5:18Content Pillar #1 5:39Content Pillar #2 7:04Content Pillar #3 7:52Content Pillar #4 8:46Content Pillar #5 9:24Ingredient # 12:45Wrap up 13:50Watch on YouTube: https://youtu.be/5UXvF86rkGARead on the Blog: https://whitedeer.com.au/ep233/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

I’m pulling back the curtain on what’s really been going on behind the scenes in life and business lately. From building our dream home to launching my course again, winning an award I never thought I’d even enter, and hosting a retreat with my baby in tow, there’s been a lot.If you’re a fellow business owner trying to do big things while living a full life, this episode’s for you.What I share in this episode:The heart (and chaos) behind building our family homeHow I finally re-recorded my 6-year-old course... and why I almost didn’tWhat winning an award taught me about worthinessHosting my first retreat (with baby + exhaustion!)Finally hitting 10k on Instagram after YEARS of showing upWhy delegation is the secret in this seasonTimestampsIntro 0:00House build 1:37DIY Course 4:17Business Award 10:19Retreat 16:20Instagram 18:30Watch on YouTube: https://youtu.be/0SVK0dIwXQARead on the Blog: https://whitedeer.com.au/ep232WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Ever wondered what’s really holding back your Instagram from looking professional and attracting clients? After running an Instagram audit experiment with my audience, I discovered some BIG recurring mistakes...and in this episode, I’m sharing the top five.From font choices that confuse your audience, to post sizes that kill your reach, to the magic of consistent branding… this episode is packed with practical fixes you can apply today.Inside you’ll learn:Why consistency is the #1 thing your Instagram is probably missingHow fonts tell a story (and what yours are currently saying)The post size and shape that actually gets seenHow to use hierarchy so people don’t skip your contentWhy showing up branded (even in reels) builds trust fastIf your Instagram has felt a little “off” lately, this episode is going to be an eye opener!Get your free ticket to the Design Masterclass 👉 www.whitedeer.com.au/designmasterclassIntro 0:00Consistency 1:44Fonts 5:49Size & Shape Matter 7:28Hierarchy 9:27Not Enough Brand Focus 10:54Wrap Up 12:34Watch on YouTube: https://youtu.be/7MRi3d4ntPYRead on the Blog: https://whitedeer.com.au/ep231/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Ever wondered if online courses are still worth it in 2025? With AI, free content everywhere and a crowded market, you might be questioning whether your audience would really pay for one.In today’s episode, I chat with Sara Vezensek, who went from private chef on luxury superyachts to building her freedom-based business online. We dive into the realities of online courses, what makes them succeed (or flop), and why YOU already have a million-dollar course idea inside you.Here’s what we cover:Sara’s story from “golden cage” yachting life to online coaching freedomWhy online courses are still thriving in 2025 (if done right)How to figure out your course idea when you feel “not expert enough”The biggest reason most online courses fail (and how to avoid it)Pricing and mindset tips to sell with confidenceListen in to get inspired and finally take action on that course idea you’ve been sitting on!ABOUT SARA VEZENSEK:Sara Vezensek grew up in Slovenia, a place where the luxury yacht world wasn’t even something people believed was real outside of movies. But by her early 20s, she was living it: working as a private chef on superyachts, flying private, managing million-dollar deals, and earning $10K/month. From the outside, it looked like a dream. But on the inside, she felt trapped, constantly on call, and completely disconnected from her own freedom and purpose. Now, she’s an online business coach and mentor who helps ambitious women turn their lived experience into profitable, freedom-based businesses. Sara is known for helping her clients package their brilliance into high-impact offers, shift their money mindset, and finally stop trading time for money. She’s bold, real, and passionate about showing women how to build a business that actually supports the life they want.CONNECT WITH SARA:Website: www.saravezcoach.comFREE offers: https://sara-vezensek.mykajabi.com/freedownloadshereInstagram: https://www.instagram.com/saravezensek/Intro 0:00Interview 1:18Wrap Up 42:08Watch on YouTube: https://youtu.be/R5dHVO7fRnkRead on the Blog: http://whitedeer.com.au/ep230/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

If your Canva feels like chaos and your feed feels like a guessing game, no matter how hard you try, nothing just falls together...you’re not alone. That’s exactly what today’s episode is all about. In the first four episodes, we covered your Foundations (B), Aesthetic (U), Identity Toolkit (I), and Logo (L). Now we top the pyramid with D, Design Suite. It’s what brings your brand together, makes your graphics cohesive, and saves you HOURS of time and overwhelm in Canva.Key Takeaways:Fonts, colours, elements create cohesionBuild an at‑a‑glance brand style guide or “mini style guide” as a referenceTemplates ≠ random pretty thingsCanva Pro’s Brand Kit is your bestieA properly built design suite can slash your design time from an hour to five‑ten minutes per post.Want help building your own Design Suite? Get your free ticket to the Design Masterclass 👉 www.whitedeer.com.au/designmasterclassIntro 0:00Recapping the Build Brand Method 1:13Design Suite 2:49Graphics Examples 4:21Questions to ask 7:56PSA 11:19Wrapping up 12:18Watch on YouTube: https://youtu.be/u7lJiYnVGrERead on the Blog: https://whitedeer.com.au/ep229/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

If your logo is “fine” but doesn’t feel like you, attract the right clients, or work across platforms... it’s probably not doing its job.In this episode, I’m diving into why logos should come after brand foundations, the difference between pretty and purposeful, and how to make your logo work everywhere from websites to socials.What You’ll Learn:Why your logo should be one of the last things you designWhat makes a logo purposeful, not just prettyKey mistakes that make logos clunky or hard to useWhat to include (and exclude!) in a clean logoWhy your logo supports (not defines) your full brandHow to design logos in Canva properlyGet your free ticket to the Design Masterclass 👉 https://www.whitedeer.com.au/designmasterclassIntro 0:00Business Award Story 1:27Tip 1 3:55Tip 2 5:25Tip 3 6:55Tip 4 8:07PSA 10:11Tip 5 10:52Tip 6 11:07Tip 7 11:42Tip 8 11:57Watch on YouTube: https://youtu.be/LvAdNyigY-gRead on the Blog: https://whitedeer.com.au/ep228/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Inconsistent fonts. Off-brand colours. Visuals that feel “meh.” Sound familiar? It’s not just a design issue, it’s a TRUST issue.This is part 3 of the Build Brand Method series and we’re diving into your Identity Toolkit...a key design decision that builds INSTANT trust and makes designing in Canva faster, easier, and more professional.Inside this episode, I’ll show you:The 3 design decisions more important than a logoWhy fonts reflect personality (and how to choose the right ones)How colour combos create connection and consistencyThe difference between polished DIY vs Canva clutterThe bonus element that pulls your whole brand togetherGet your free ticket to the Design Masterclass 👉 www.whitedeer.com.au/designmasterclassIntro 0:00Your identity toolkit 1:12Fonts 2:16Colours 4:35Bonus tip 9:21Wrap up 10:21Watch on YouTube: https://youtu.be/JQTDHvFvn98Read on the Blog: https://whitedeer.com.au/ep227/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

If you’ve ever opened Pinterest for brand inspiration and ended up lost in a rabbit hole of pretty-but-useless pins… you’re not alone.In this episode (Part 2 of my Build Brand Method series), I’m showing you exactly how to use Pinterest strategically to create a mood board that actually helps you design your brand.Whether you’ve never thought of using Pinterest for branding OR you’ve tried but felt overwhelmed, I’ll walk you through:The 3 biggest mistakes people make when pinning for brand inspirationSearch terms that will give you way better resultsHow to spot patterns that will clarify your brand’s colours, fonts, and styleWhy “vibe” images aren’t enough (and what to pin instead)How to use AI tools to spark even more inspirationPLUS, I’m sharing a free masterclass to help you design a brand that actually reflects your expertise and attracts your dream audience.Get your free ticket to the Design Masterclass 👉 www.whitedeer.com.au/designmasterclassIntro 0:00Unlock your aesthetic 1:56Pinterest isn't enough 2:33Mistake 1 4:32Mistake 2 5:34Mistake 3 6:34Let me help you 8:34Bonus tip 9:48Watch on YouTube: https://youtu.be/VSPF2pYjxhIRead on the Blog: https://whitedeer.com.au/ep226/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio