220: Write Copy That Sounds Like You and Sells with Lucy Bedewi

This episode is a little different... in the best way. I went totally off-script and let ChatGPT throw some questions at me that I think YOU would want to ask. Think of it like a friendly, unfiltered chat about all things design, business, Canva, and life.Here’s what I answer:What to do when you hit a creative rut (and why boundaries can spark creativity)My favourite new Canva feature (it’s a game-changer for planning!)Do I think design or messaging is more important?How motherhood made me outsource and grow my bizIs my home aesthetic like my brand? Nope.What I’d do differently if starting my biz againWatch on YouTube: https://youtu.be/SwtSTXXm1p4Read on the Blog: https://whitedeer.com.au/ep221/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

What if your words were the most overlooked part of your brand?In this episode, we’re diving into the often forgotten cousin of branding that most people ignore: your MESSAGING. Not just what you say, but how you say it. Your tone, your turns of phrase, your “IYKYK” energy that makes your dream clients stop mid-scroll and whisper, “Wait... she gets me.”If your captions feel a little beige, your website reads like a robot wrote it, or you're constantly second-guessing how to sound “professional but personality-packed”... this one’s for you.Join today’s guest, Lucy from My Write Hand Woman, and I in unpacking how to write words that work: words that sell, connect, convert and feel like you.We cover:The difference between complimented copy vs converting copyLucy’s Venn Diagram approach to brand voice (it’s genius)How to find your differentiators (and actually SAY them)Tips for writing copy that feels personal without losing clarityCreative ways to understand how your audience wants to be spoken toIntro 0:00Interview 1:56Wrap Up 36:10ABOUT LUCY BEDEWI:Lucy Bedewi is the brand messaging strategist and copywriter behind My Write Hand Woman. She’s known for her ability to connect the dots quickly and craft unique messaging angles that’ll turn normal businesses into unicorn brands. She has scaled her business to multi-6-figures by the age of 22– working with top coaches, irreverent brands, highly-differentiated businesses, and personality-packed e-commerce companies to scale their sales results quickly. Her story and work has been featured in Nasdaq, Thrive Global, and Create and Cultivate. An electric speaker and the host of the podcast Unicorn Messaging, Lucy inspires women to get clear on the articulation behind their business, move into their bigness, and create messaging that’s easy to buy from.CONNECT WITH LUCY:Contact Form to Work With Me: https://www.mywritehandwoman.com/contactInstagram: https://www.instagram.com/mywritehandwoman/Copy Roast: https://www.mywritehandwoman.com/copy-roastUse the code, SERIOUS takes $53 offWatch on YouTube:Read on the Blog:WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Welcome to the final instalment of my Rebrand to Rise series, created for business owners who know their current branding no longer fits the incredible business they've built.If you’ve been thinking, “YES, I need a rebrand,” but also, “I don’t even have time to eat lunch, let alone overhaul my brand,” this one’s for you. Because rebranding can be strategic, streamlined, and supportive, without draining your energy.In this episode, I share:Why most rebrands stall (spoiler: it’s not Canva’s fault)The real reason your VA or designer struggles to nail your brand visionHow to turn your ideas into a system your team can run withWhat CEO-led branding actually looks like inside The Co+Creation Design ClubJoin the Club while it’s on sale: https://whitedeer.com.au/clubsaleIntro 0:00Why most rebrands stall 2:28You can't outsource YOU 4:00Pick good imagery 6:20Get a system that works for your team 7:17How I can help you 10:50You don’t have to DIY every graphic... but you do need to lead the vision.Watch on YouTube: https://youtu.be/n00TLpjg3GYRead on the Blog: https://whitedeer.com.au/ep219/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

If your brand feels like a relic from your business's early days, you're not alone. As your business evolves, so should your brand...but does that mean a complete overhaul or a strategic refresh?In Part 2 of this Rebrand to Rise series, we explore the crossroads many entrepreneurs face: to rebrand entirely or to evolve their existing brand. We'll discuss the differences, the decision-making process, and how to align your brand with your current business vision.In this episode, you'll learn:The key differences between a total rebrand and a brand evolutionHow to assess which elements of your brand to keep, update, or retireWhy some designers advocate for lengthy rebranding processes, and why I take a different approachAn inside look at the rebranding process within The Co+Creation ClubWork with me in The Co+Creation Design Club. Done-WITH-you creative and design support for the scaling entrepreneur (and their team) who’s ready to craft a high-demand brand, without the cost and hassle of an in-house designer!APPLY NOW: https://whitedeer.com.au/clubsaleLaunch Rebrand pack: https://www.diydesignmybiz.com/RebrandLaunchWatch on YouTube: https://youtu.be/EWY1P52jBHcRead on the Blog: https://whitedeer.com.au/ep218/Intro 0:00Why this is important 1:01Rebrand vs evolution 3:32Questions to ask 8:00Client example 13:00Steps to follow 19:25WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/clubsale// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

You’re getting clients. You’re making sales. You’ve got a good thing going.But deep down... you know something’s off.You’re working with great clients, but not dream clients.You’re making sales, but not at the level your offers deserve.You’re showing up, but not feeling fully confident in your brand.That nagging feeling? That’s a brand mismatch. And today, I’m diving into how to spot it, fix it, and create a personal brand that aligns with your next-level business goals.This is part one of a three-part series on personal branding for scaling service-based businesses... let’s make sure your visual identity isn’t the thing quietly capping your growth.In this episode, you’ll learn:What brand misalignment really is (and why it’s often mistaken for a marketing problem)The quiet symptoms of brand mismatch you might be missingWhat brand alignment actually looks and feels like (with real examples)How visuals impact pricing, confidence and conversionThe transformation story a client’s brand glow-up5 powerful questions to self-audit your branding todayIf you're ready to be seen as the expert you already are... your brand has to match the level you're stepping into.Intro 0:00Problems with visual brands 1:21Signs of a mismatched brand 3:31Graphic example 7:55Fixing a mismatched brand 11:55Questions you should be asking 16:24Wrap up 18:00Watch on YouTube: https://youtu.be/WS7_UOehadwRead on the Blog: https://whitedeer.com.au/ep217/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Ever looked at a business owner and thought, “How on earth is she doing it all?”Here’s the truth... she’s probably not.I’m definitely not.In this episode, I’m pulling back the curtain and showing you the exact team that supports me behind the scenes. From my VA and graphic designer to my repurposing manager and studio team... this is how I run a full business between nap times and late-night work sessions.Whether you’re starting small, or thinking about your next hire, this episode will give you clarity, permission, and a whole lot of “ohhh... that’s how she does it.”Here’s what you’ll learn:Why I didn’t want to hire at first, and what changed my mindMy full team breakdown, including who does what and whyHow I structure roles to buy back time and brain spaceTools we use to keep communication smooth and work flowingWhat to consider when you're ready to hire (even just a few hours a month)WANT TO WORK WITH MY TEAM? A couple of them have places available:VIDEO EDITING: Erek at https://www.erekladd.com/contactCONTENT REPURPOSING: Isabel who is offering free 30 minute strategy sessions: https://tidycal.com/fairyfoxdigital/free-value-callsIntro 0:00Making the decision to hire a team 0:57Hiring at VA 2:48Content manager 7:00Video editor 8:48Graphic designer 10:20Success coach 14:54Book keeper 15:21WATCH, READ & CONNECT:Watch on YouTube: https://www.youtube.com/watch?v=4g2FQLpeqUERead on the Blog: https://whitedeer.com.au/ep216WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Behind the scenes, most business chaos doesn’t come from a lack of skill... it comes from messy, non-existent systems. And if your client experience feels a little scattered, your clients are feeling it too.In this guest episode, I’m joined by Mariana from Pink Ocean VS... a systems strategist, community builder, and spreadsheet-loving creative to unpack how we can create client journeys that feel seamless, supportive and straight-up satisfying.Whether you're a virtual assistant, a creative service provider, or just tired of chasing your tail between bub’s nap time and Zoom calls... this is your reminder that structure can be freeing, and systems can be soul-nourishing.Here’s what we cover:The difference between delivering a service... and crafting an experienceThe emotional layer that sets great brands apartWhat systems every service provider actually needsThe low-tech, high-clarity magic of mapping your journeyWhy SOPs aren’t just for big businessesGrab your post-its, open your Canva whiteboard, and tune in... this one’s equal parts strategy and heartDOWNLOAD Free Canva Client Journey Map: https://whitedeer.com.au/ep215ABOUT MARIANA:I'm Mariana, founder of Pink Ocean Virtual Solutions, a digital operations service for service-based business owners who are ready to clean up the backend, stop duct-taping their systems together, and get back to doing what they’re great at. I specialise in CRM setups (especially Moxie), digital declutters, SOP creation, and ongoing tech VA support.CONNECT WITH MARIANAInstagram: https://www.instagram.com/pinkoceanvs/Website: https://pinkoceanvs.com.au/"The Break" Newsletter: https://pinkoceanvs.myflodesk.com/podcastMoxie fortnightly newsletter: https://pinkoceanvs.myflodesk.comWatch on YouTube: https://youtu.be/l6s55Zjk3hYRead on the Blog: https://whitedeer.com.au/ep215/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

If you’re planning to launch (or re-launch) a course in 2025, it’s time to get cracking, especially on your design. Because your audience is judging your course by its cover, and your graphics could be the reason you’re not hitting your sales goals.In this episode, I’m walking you through the exact timeline and visual assets you need to nail your course branding and show up like the pro you are. This is the kind of strategic design planning that sets you up for consistent, passive income... and a course you’re proud to shout about.I’ll also share why most people leave design way too late (and how to avoid it), plus how we can co-create every graphic together inside The Co+Creation Design Club 💜Here’s what we cover:The 6 stages of a strategic course launch design planWhen to start creating your graphics (hint, it’s earlier than you think)How to visually warm your audience BEFORE the cart opensThe difference between a logo and a course sub-brandWhy design can make or break your conversions, even with great contentIf you'd like support to design your course graphics, please join me inside The Co+Creation Design Club where together we can build out your strategic, client-magnetising and professional course that SELLS! http://www.whitedeer.com.au/clubsale👉 Don’t forget: This is part 3 of a 3-part mini-series on course branding, so hit that follow or subscribe button so you don’t miss the next episode!Intro 0:00Timeline breakdown 2:45Strategy 3:40Warming content 7:17Lead magnet 9:13Webinar 13:38Cart open 19:30Course delivery 26:40Let me help you 30:40Wrapping up 33:51Watch on YouTube: https://youtu.be/g7YRPEmGRNIRead on the Blog: https://whitedeer.com.au/ep214/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Online courses are an amazing way to serve your audience and grow your business... until they flop. And one major reason they flop? The student experience.In this episode, discover three course design mistakes you might be making that are silently costing your sales.Whether you're launching your first course or refreshing an existing one, these design tweaks will help your students not just join your program, but LOVE and complete it. Stick around to the end for a juicy little app tip too!You'll learn:Why your course content might be unreadable and what to do insteadThe power of interactive course materials and how to create themHow to use imagery and diagrams to boost learning and retentionA tool that makes creating diagrams a breezeWhy internal branding matters as much as external👉 Don’t forget: This is part 2 of a 3-part mini-series on course branding, so hit that follow or subscribe button so you don’t miss the next episode!If you'd like support to design your course graphics, please join me inside The Co+Creation Design Club where together we can build out your strategic, client-magnetising and professional course that SELLS! http://www.whitedeer.com.au/clubsaleWatch on YouTube: https://youtu.be/6OVoTvhXRz8Read on the Blog: http://whitedeer.com.au/ep213WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Ever poured your heart into an online course, launched it... and heard nothing but crickets? 😬 You’re not alone, and no, it doesn’t mean your course content is bad.In this episode, I’m breaking down how the look of your course — its branding and design — plays a MASSIVE role in how well it sells. From trust to perceived value, visuals really do matter. Plus, I’m sharing the story of my first launch (with 55 enrolments!) and the key tweak that could completely change how your audience sees your offer.🎧 What we cover:Why “just good content” isn’t enough to sellHow design builds trust (and trust = sales)The visual journey every course should take your audience onThe importance of branding your course as a productThe one design tweak that boosts perceived value instantly👉 Don’t forget: This is part 1 of a 3-part mini-series on course branding — so hit that follow or subscribe button so you don’t miss the next two!WATCH, READ & CONNECT:Watch on YouTube: https://youtu.be/TDfKmirQ830Read on the Blog: https://whitedeer.com.au/ep212/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio