Consumer Behavior: Why We Buy Stuff podcast

E08 Emotional Appeal

7.6.2020

Consumer Behavior: Why We Buy Stuff

0:00

5:43

Alex discusses the role of emotional appeal in marketing strategy.

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E13 Evaluation Criteria
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“Because riding tricycles is a major cause of accidental injury to young children, the product should be banned.”...or should they?
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E11 Extended Pre-Purchase Search
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Alex weighs in on the question: "Is it ever in the best interest of a marketer to encourage potential customers to carry out an extended pre-purchase search?"
E10 Problem Recognition
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E09 VALS System
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Alex discusses the role that the VALS System plays in marketing to consumers. To see the ad referenced in the episode, click here.
E08 Emotional Appeal
7.6.2020
5:43
Alex discusses the role of emotional appeal in marketing strategy.
E07 Stimulus Factors
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Alex discusses examples of two marketing promotions that specifically use stimulus factors to attract attention. .
E06 Opinion Leaders
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Alex describes two situations in which he have sought information from an opinion leader. Opinion leaders are real!
Non-Euro Ethnic/Nationality Ads
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Household Life Cycle
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Alex discusses interviews with two segments of the household life cycle.

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E08 Emotional Appeal

Consumer Behavior: Why We Buy Stuff

Weitere Episoden von „Consumer Behavior: Why We Buy Stuff“

E13 Evaluation Criteria

E12 Killer Trycicles

E11 Extended Pre-Purchase Search

E10 Problem Recognition

E09 VALS System

E08 Emotional Appeal

E07 Stimulus Factors

E06 Opinion Leaders

Non-Euro Ethnic/Nationality Ads

Household Life Cycle