Consumer Behavior: Why We Buy Stuff podcast

E06 Opinion Leaders

4.6.2020

Consumer Behavior: Why We Buy Stuff

0:00

5:43

Alex describes two situations in which he have sought information from an opinion leader. Opinion leaders are real!

Weitere Episoden von „Consumer Behavior: Why We Buy Stuff“

E13 Evaluation Criteria
24.6.2020
4:52
What's most important when making a decision as a consumer? Alex discusses a break down.
E12 Killer Trycicles
24.6.2020
5:48
“Because riding tricycles is a major cause of accidental injury to young children, the product should be banned.”...or should they?
Verpasse keine Episode von “Consumer Behavior: Why We Buy Stuff” und abonniere ihn in der kostenlosen GetPodcast App.
E11 Extended Pre-Purchase Search
18.6.2020
5:43
Alex weighs in on the question: "Is it ever in the best interest of a marketer to encourage potential customers to carry out an extended pre-purchase search?"
E10 Problem Recognition
18.6.2020
5:13
Alex discusses the science of problem recognition in marketing strategy.
E09 VALS System
9.6.2020
4:46
Alex discusses the role that the VALS System plays in marketing to consumers. To see the ad referenced in the episode, click here.
E08 Emotional Appeal
7.6.2020
5:43
Alex discusses the role of emotional appeal in marketing strategy.
E07 Stimulus Factors
4.6.2020
5:40
Alex discusses examples of two marketing promotions that specifically use stimulus factors to attract attention. .
E06 Opinion Leaders
4.6.2020
5:43
Alex describes two situations in which he have sought information from an opinion leader. Opinion leaders are real!
Non-Euro Ethnic/Nationality Ads
28.5.2020
5:10
Alex discusses the science behind marketing to subcultures: RIP Ebony and Jet
Household Life Cycle
28.5.2020
6:08
Alex discusses interviews with two segments of the household life cycle.

Weitere Episoden

Hol dir die ganze Welt der Podcasts mit der kostenlosen GetPodcast App.

Abonniere alle deine Lieblingspodcasts, höre Episoden auch offline und erhalte passende Empfehlungen für Podcasts, die dich wirklich interessieren.

Ein Unternehmen von

E06 Opinion Leaders

Consumer Behavior: Why We Buy Stuff

Weitere Episoden von „Consumer Behavior: Why We Buy Stuff“

E13 Evaluation Criteria

E12 Killer Trycicles

E11 Extended Pre-Purchase Search

E10 Problem Recognition

E09 VALS System

E08 Emotional Appeal

E07 Stimulus Factors

E06 Opinion Leaders

Non-Euro Ethnic/Nationality Ads

Household Life Cycle