S3E8: Pump Up Your Brand! A Masterclass in Media Coverage, Online Marketing and PR

'A Masterclass on Membership Sales with Alan Leach'  -How to attract new members  -A walkthrough of his ideal Membership sales process -Setting your teams up for continuous success  ------  Here's a link to Alan's bio  - https://www.ihrsa.org/about/board/alan-leach/#His LinkedIn  - https://www.linkedin.com/in/alanleachmarketing/?originalSubdomain=ie

Are you interested in the trends shaping the fitness industry now and in the future?Here we speak with Mike Evans to uncover and delve into what we can expect to see as we emerge from the pandemic. Mike served in the British Army for 11 years. Since then, he has become an expert in the art of developing people, shifting cultures, and establishing movements to achieve common goals, missions, and visions. This includes working with some of the fitness industry’s biggest brands, from Virgin Active to Holmes Place and Good Life.Discover more exciting voices fuelling the fitness industry: https://fitnation.co/

Are you a fitness entrepreneur looking to run engaging, successful Facebook ads? Then look no further - we have the ideal podcast for you!On this episode of FitNation we speak to Jono Petrohilos, the Co Founder and Director of Fitness Education Online. They are one of the world's largest providers of online education and professional development courses for Fitness Professionals, with over 15,000 Facebook members alone. What’s more, Jono happens to be Australia's 2020 Fitness Educator of The Year! Discover how to leverage Facebook ads to grow your business, learn about best practices and targeting advice, and understand more about the benchmarks and metrics that really matter.

Attention all fitness entrepreneurs! This is not one to be missed. On this extra special episode we have fitness and media experts Kristen Crowley and Jill Bunny, founders of reFRAME Your Biz brand bootcamps, which were created to help fitness and wellness professionals build a brand that makes money. Sound good? Read on... Kristen is a TV host, ex-news anchor and PR and Media coach and combined with Jill Bunny, certified Functional Medicine Health Coach and CBT-Neuroscience expert, they have all the pieces in place to help you with actionable tips and insights in getting your fitness brand media ready.

Our weekly podcast is made possible by Virtuagym and GoCardless. Virtuagym and GoCardless. Virtuagym is a leading provider of fitness software. Click on the link to request a free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover them here: https://gocardless.com/ What you can expect from this session: How to stay safe and secure when dealing with contracts, laws and waivers A simple, refreshing, informed way to approach the law How to form legal agreements that are relevant to the fitness industry When it comes to the law, you don’t know what you don’t know. This leaves you vulnerable to being held liable, getting sued and putting your entire business and assets at risk. That’s why it’s so important to put your trust in someone who lives and breathes wellness and the law, has done their due diligence and truly has your best interest at heart. We understand the confusion, overwhelm and intimidation that traditionally accompanies dealing with the law. That’s why Conscious Counsel was created. They're here to bring a refreshing, simple, informed and approachable way to get legal agreements that actually protect your business & are relevant to the fitness industry. After helping hundreds of studio owners and fitness professionals with their legal agreements, we know exactly what you need to stay safe & secure. Say bye-bye to stress and uncertainty, and say hello to security and peace of mind!Cory Sterling is the founder of the heart-leading law firm Conscious Counsel, a lawyer, small business owner and group fitness instructor. He wrote The Yoga Law Book and has served hundreds of clients in the health and fitness space all across the world, the majority of whom own or operate a fitness/health studio. Cory won the award for "Highest Rated Session" at MindBody Bold, amongst a field of the health and fitness leading minds and best presenters. He is the only lawyer who has completed the MindBody Business Consulting Program in order to learn overall best business practices for the wellness industry. Discover more exciting voices fueling the fitness industry: https://fitnation.co/

Our weekly podcast is made possible by Virtuagym and GoCardless. Virtuagym and GoCardless. Virtuagym is a leading provider of fitness software. Click on the link to request a free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover them here: https://gocardless.com/ Whatever you're thinking, THINK BIGGER. Laura St John of Strong Confident Living joined the show to tell us how this fitness couple went from 1 studio to a global phenomenon through the online fitness world. Strong Confident Living combines mindset classes with training programs, to ensure that you are operating at your most optimal level as a fitness entrepreneur. What you can expect to hear about in this discussion: How to stretch your mindset to think bigger How to reach your audience in any area of the world How to package a training program How to translate the engaging energy you offer in-studio, but through the camera (huge problem we see with most people going online!) How to package and scale up How to land big partnerships How to have the vision then the attitude to get there. Special offers for FitNation listeners from Laura St John, Mindset Coach at Strong Confident Living Getting Started $19 Intro for 6 weeks of access to all of Laura's mindset classes at http://strongconfidentliving.com/laura Lifetime Access 50% off lifetime access of Laura's mindset classes use "FITNATION" coupon at checkout when you choose lifetime access http://strongconfidentliving.com/laura Free Private Facebook Community https://www.facebook.com/groups/strongconfidentliving Fitness Affiliates Wanted Do you want to increase client retention while generating another source of income? Laura's mindset classes are a perfect addition to your fitness offering! Self-paced on-demand mindset classes are designed to help your fitness clients create a positive body image, remove fear of failure and self-sabotage, and keep them on a clear path toward their goals with you. It's a proven 1-2 punch to keep your clients motivated and your fitness business soaring. Strong Confident Living shares a 50/50 revenue split with affiliates so as you offer Laura's mindset classes through your own custom affiliate link, you will be paid out monthly. We help you grow your business as you help others crush their goals. Win/win/win! Learn more! For partnership or affiliate information, email: [email protected]

Our weekly podcast is made possible by Virtuagym and GoCardless. Virtuagym and GoCardless. Virtuagym is a leading provider of fitness software. Click on the link to request a free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover them here: https://gocardless.com/ This week we had double-trouble on the podcast! We were joined by Andy Kay and Mhairi Fitzpatrick from Socius Investment, here to speak to Alex about what exactly investors are looking for when investing in fitness businesses. Key points: How to secure investment for your business An overview of what to expect during an investment evaluation process Fitness industry valuations, what that means for the industry - and YOUR business Socius Investing was founded in 2014 by Andy and Mhairi and is aimed at partnering with entrepreneurs and accelerating growth in SME's primarily within the leisure sector. They help entrepreneurs and business owners build value much faster than might otherwise be possible. We invest money in you; bring know-how and have a wealth of relevant experience. Sign up for more exciting events at https://fitnation.co/webinar

Our weekly podcast is made possible by Virtuagym and GoCardless. Virtuagym and GoCardless. Virtuagym is a leading provider of fitness software. Click on the link to request a free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover them here: https://gocardless.com/ This week we chatted to James Cotton, Franchise Development Director at Franchise My Business. Have you taken your fitness business to the next level and are ready to expand? Make sure to listen back to this special episode to find out how, from the same guy who helped the uber successful roll-out of Anytime Fitness UK! What you can expect to hear about in this discussion: Guidelines for turning your fitness business into a franchise; scaling from a single location to many sites Successful practices of industry-leading franchisees (+ pitfalls to avoid) Tips for managing a franchise at scale With more than 15 years' experience providing executive level business services within the franchise industry, James has a background in providing hands-on leadership, direction, and business growth. He was heading up operations and growth for two of the UK’s largest franchise brands with more than 350 franchise units between them. More recently, James has provided consultancy services to a number of franchisors and a large private equity backed franchise buy-out. James' work in franchising has ranged from the development of new franchise brands, turnaround projects, to managing growth in domestic and international markets, including a franchise roll out across Scandinavia. Skilled in developing and implementing strategies that improve awareness, market share and profitability, James will ensure your franchise scales effectively and operates in line with the best franchises in the industry. Sign up for more exciting events at https://fitnation.co/ webinar

Our weekly podcast is made possible by Virtuagym and GoCardless. Virtuagym and GoCardless. Virtuagym is a leading provider of fitness software. Click on the link to request a free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover them here: https://gocardless.com/ This week we chatted to Tom Skyrme from Affinity Spaces, who came to reveal how you can build outstanding fitness experiences for your clients. Affinity Active Spaces are looking to answer three vital questions that will change the state of health & fitness delivery. What does health truly mean and how can we work to advance it holistically? How do we create desirable spaces to evolve health at scale now and into the future? What makes health development meaningful and accessible to everyone?​ Affinity's mission is to fundamentally change the way health is perceived through the creation of active spaces. Active spaces are not a type of facility such as a health club, big box or boutique, nor is it a franchise or workout. It is an ideology, the next evolution to the gym as we know it. They are a company dedicated to supporting the dynamic and holistic health problems of the modern world. Tackling inactivity, obesity, mental health and social health with strategies that resonate most with the consumer to build lasting commitment to health. Our main topics of discussion: Getting online more effectively Building experiences that retain members Why organisations should adopt a ‘Space Station’ model (and what that means) Sign up for more exciting events at https://fitnation.co/

Our weekly podcast is made possible by Virtuagym and GoCardless. Virtuagym and GoCardless.  Virtuagym is a leading provider of fitness software. Click on the link to request a free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover them here: https://gocardless.com/ We spoke to Steffie Bryant from GymSales Software about how to effectively generate leads as a gym, and which prospecting pitfalls to avoid! Steffie's career accomplishments include over 10 years of experience in the fitness industry in sales and operations both in and outside of health clubs. Her prior roles have encompassed building and overseeing high performing teams. She has a passion for teamwork and collaboration along with a true love for the wellness space. Together with Alex, they talk about: Effective Lead Generation for Gyms Prospecting Pitfalls and How to Avoid them How to Prospect with Limited Resources Sign up for more exciting events at https://fitnation.co/webinar