#289: The Portrait Pricing Secrets Nobody Tells You

Ever feel like you're working so hard yet barely making a dent? Like you're doing everything and it's still not enough? This episode reveals a game-changing truth: specializing in the right portrait photography niche could be your path to real profit and a lighter schedule. Photographer and mentor Sarah Petty unpacks the top 5 most profitable portrait niches—with real stories of students earning six figures in unexpectedly simple ways. Whether it's newborns, pets, or even tweens, these niches are transforming businesses by doing less but earning more. ● Why being a generalist is killing your profit—and how specialization builds both income and confidence ● Real-world examples of photographers making six figures in under-the-radar niches ● Which "popular" photography models to avoid if you want sustainable success This isn't just another list of niches. It's a roadmap for building a boutique business that's joyful, profitable, and finally aligned with your life. Press play and start carving your path today. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

You're doing the boutique model—or so you think. But what if the system you've built is quietly holding you back from the business (and life) you really want? This episode will hit home for the photographers juggling it all and still wondering why things aren't clicking. In this heart-opening conversation, Sarah talks with Kim Phelan, a mom of four and in-home daycare owner who thought she had boutique figured out—until she realized she didn't. After joining Boutique Breakthrough, she revamped her entire process and made $5,559 from just three portrait sessions. Her story is one of reclaiming worth, community, and the right kind of support. ● Why doing boutique "by the book" might still be costing you money and peace of mind ● The power of purpose-driven selling (and how Kim made it feel joyful, not salesy) ● How real community changes everything when you're trying to do it all alone If you're feeling stretched thin, second-guessing your strategy, or wondering if change is really possible—this is the episode your heart's been waiting for. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Think you need a studio to charge premium prices? Think again. If you've been eyeing a lease but feeling the financial pressure, this episode might just change everything. Sarah Petty breaks down the powerful (and profitable) truth behind the no-studio model. From her own $50K backyard session to students earning six figures as "stay-at-home photographers," Sarah reveals how ditching the overhead can elevate your business—and your life. ● The hidden costs and stress that come with studio ownership ● How serving clients in their homes creates deeper impact (and bigger orders) ● A step-by-step walkthrough of Sarah's no-studio sales process If you've been craving freedom, profit, and proof that less really can be more—this one's for you. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Ever wonder why some photographers effortlessly book $3,000 clients while others hustle for $300? Spoiler: it's not talent. It's marketing—and today, I'm sharing the single strategy that skyrocketed my studio and made competitors irrelevant. It's wildly effective, and you can start using it right now. In this episode, I'm walking you through my "dog whistle" marketing trick—a simple, printed piece that speaks so powerfully to your dream client, they can't look away. I'm sharing the full story behind how I stumbled onto this game-changing idea, why it works better than any ad spend, and how you can copy it without spending a fortune. ● How one emotional print piece turned strangers into raving, high-spending clients ● The psychology of why "fewer, better" always wins in a crowded market ● Real-life ways to use this when bookings dry up or you just need a spark If you've been craving a fresh way to stand out without discounting your work or burning out, this episode is your green light. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

What if you could turn a creative side gig into $16K photographing dogs—even if you've never charged for a portrait session before? In this episode, Felix Bird shares how he went from composing music and shooting event videos to earning real income as a boutique photographer. With no formal portrait business, Felix joined Boutique Breakthrough and followed each step with courage, skepticism, and eventually—results. ● The moment he stopped doubting the pricing model and believed he could actually do this ● How photographing kids (and dogs!) became more than just a favor for friends ● What changed when his wife, a fellow creative, saw how real and sustainable this path was If you're juggling other creative work and wondering if this can really work for you too—Felix's story is the proof and the push you've been waiting for. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

You're doing everything right—working hard, upgrading your gear, chasing exposure—and yet, the bank account doesn't reflect your effort. Sound familiar? This episode is your wake-up call. It's time to ditch the myths that keep talented photographers stuck in survival mode and finally step into profit with purpose. This week, Sarah Petty shares the $3,000 lesson that changed her business forever—and the six lies that might be costing you your dream. With raw honesty and practical wisdom, she unpacks how even the most award-winning photographers struggle when they don't have the right systems in place. ● Why talent alone won't pay the bills—and what actually does ● How "helping" your clients might be hurting your bottom line ● The mindset shift that turns exposure into strategic growth If you've ever wondered, "Why isn't this working?"—this episode was made for you. Let it be the turning point where you stop chasing and start choosing. Press play and let's rebuild your business from truth. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

You're doing everything: editing late at night, juggling clients, parenting, pricing. Yet your bank account doesn't reflect the hustle. Why? Because more clients at the wrong price doesn't mean more profit. It means burnout. If you're ready to earn more without losing yourself, this episode is your wake-up call. This week, Sarah shares 7 portrait pricing secrets photographers aren't being told. These aren't theories. They're hard-won lessons from going broke at $75 sessions to building a profitable studio that lets her show up for life, not just work. If your schedule is full but your wallet is empty, this one's for you. ● Why more sessions = more stress, not more money (and how to flip that equation) ● The subtle pricing shift that makes clients expect to spend more ● How to stop negotiating with yourself and finally price with confidence You don't need more clients. You need the right clients, the right system, and the courage to believe your work is worth more. Let this episode be the turning point. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

You've built a business, then stepped away—maybe for kids, for a move, or to support someone else's dream. But what happens when it's your turn again? In this heartfelt episode, Amanda Cole shares how she's rebuilding her photography business from scratch after years away, and what's surprising her most along the way. • How Amanda made 3 "Julies" from her martial arts school email list • Why trusting the process (even when it feels messy) can lead to big wins • The mindset shift that helped her finally let go of judgment and raise her prices If you've ever wondered whether it's too late—or too complicated—to begin again, Amanda's story is the hope-filled push you need. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

You love photography, but let's be honest—you didn't start this to be broke, burnt out, and missing your kids' bedtime. If you've ever questioned whether this dream is even worth it, this episode is your wake-up call. In this week's Joycast, Sarah lays out 8 brutally honest truths that helped her go from overworked mom to profitable boutique photographer. This isn't fluff. It's a clear, courageous path to freedom, income, and the joy you thought you'd find when you picked up a camera. ● Why working harder isn't the answer—and what actually changes everything ● The mindset shift that stopped Sarah from projecting her money fears onto clients ● How to stop hoping people buy and start guiding them to say yes If you've been spinning your wheels or second-guessing your worth, press play. This episode doesn't just inspire—it equips you with the truth to finally break through. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

You don't need more followers or fancier gear—you need clients who value what you do. If you're tired of posting and praying, Sarah's sharing the 13 marketing moves that actually bring in premium clients. These strategies built her $3M business—and they're working for 32,000+ photographers today. In this solo episode, Sarah breaks down the exact approaches that took her from overwhelmed mom to one of America's most profitable photographers. These aren't fluff tips. They're tried-and-true strategies you can start using now, no matter your experience level. ● How to turn silent auctions into high-ROI lead machines ● The "dog whistle" marketing piece that makes right-fit clients say, "I need you!" ● Why friends and family may be your most untapped marketing goldmine If your business feels stuck—or you're ready to level up with more joy and fewer discounts—this episode is your roadmap. Take notes, take action, and start attracting clients who say yes with their hearts and wallets. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756