
Why would a software company give its OS deployment tool away? 2Pint co-founder Andreas Hammarskjöld on the pub ideas behind the name, DeployR Community Edition, and the line between supporting a community and marketing to it.
In this episode
- Where the name 2Pint comes from, and the culture it's meant to protect
- How the community has scattered across platforms since the old mailing lists and forums
- Why 2Pint has sponsored Workplace Ninja from the start
- What 2Pint builds: bandwidth and peer-to-peer platforms, and DeployR
- Why DeployR Community Edition is free and how they decide what stays free
- Working with Microsoft's Windows teams instead of filling gaps
- Where supporting the community ends and marketing begins
- Advice for vendors thinking about sponsoring
Chapters
00:00 Welcome: Andreas Hammarskjöld
01:54 Meet 2Pint
02:21 The story behind the name
06:18 Why sponsor Workplace Ninja
07:25 What 2Pint builds
08:31 Why DeployR Community is free
10:01 Working with Microsoft
13:47 Community support vs marketing
15:55 OS deployment and Microsoft
17:58 Advice for new sponsors
Guest
Andreas Hammarskjöld – Co-founder, 2Pint Software
Workplace Ninja Summit 2026: IT disaster bootcamp (Wed 16 Sep 13:10, Glassaal, with Mikael Nyström) · DeployR Community→Enterprise (Tue 15 Sep 11:10, Community stage, with Michael Niehaus) · Delivery Optimization state of the union (Mon 14 Sep 16:20, Halle 36.1, with Andy Rivas)
Hosts
Frans Oudendorp & Jose Schenardie
Recorded at Workplace Ninja Summit 2026 in Baden, Switzerland.
Follow the Workplace Ninja Summit
Website: https://summit.wpninjas.global
LinkedIn: https://www.linkedin.com/company/wpninjasummit
X: https://x.com/wpninjasummit
Instagram: https://www.instagram.com/wpninjasummit/
#WPNinjaSummit #2Pint #DeployR
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