Workplace Ninja Summit podcast

Why 2Pint Gives DeployR Away | With Andreas Hammarskjöld

0:00
20:14
15 Sekunden vorwärts
15 Sekunden vorwärts

Why would a software company give its OS deployment tool away? 2Pint co-founder Andreas Hammarskjöld on the pub ideas behind the name, DeployR Community Edition, and the line between supporting a community and marketing to it.


In this episode

- Where the name 2Pint comes from, and the culture it's meant to protect

- How the community has scattered across platforms since the old mailing lists and forums

- Why 2Pint has sponsored Workplace Ninja from the start

- What 2Pint builds: bandwidth and peer-to-peer platforms, and DeployR

- Why DeployR Community Edition is free and how they decide what stays free

- Working with Microsoft's Windows teams instead of filling gaps

- Where supporting the community ends and marketing begins

- Advice for vendors thinking about sponsoring


Chapters

00:00 Welcome: Andreas Hammarskjöld

01:54 Meet 2Pint

02:21 The story behind the name

06:18 Why sponsor Workplace Ninja

07:25 What 2Pint builds

08:31 Why DeployR Community is free

10:01 Working with Microsoft

13:47 Community support vs marketing

15:55 OS deployment and Microsoft

17:58 Advice for new sponsors


Guest

Andreas Hammarskjöld – Co-founder, 2Pint Software

Workplace Ninja Summit 2026: IT disaster bootcamp (Wed 16 Sep 13:10, Glassaal, with Mikael Nyström) · DeployR Community→Enterprise (Tue 15 Sep 11:10, Community stage, with Michael Niehaus) · Delivery Optimization state of the union (Mon 14 Sep 16:20, Halle 36.1, with Andy Rivas)


Hosts

Frans Oudendorp & Jose Schenardie


Recorded at Workplace Ninja Summit 2026 in Baden, Switzerland.


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